First of All:

THERE IS NO SUCH THING AS A SOCIAL MEDIA EXPERT.

This stuff changes about every 90 days or so. We are all learning what does what, and how it can work, and what doesn’t work.

By the time the dust settles, it’s probably too late to catch up.

We consider it a huge part of our job to keep up to date with the changes, and pass along the change’s relevance to you.

What is This Stuff?Wikipedia says:

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

(via FredCavazza.net)

Logizomechanophobia• Fear of computers.

What’s “New” about it?

• Industrial Media = Television, Newspapers, Radio, Film (also called traditional media)

• Social Media is user created, allowing a certain lack of filters and censorship (both good and bad).

• This is really important.

Put it another way:

You are competing for

attention.

Not just for the Kiddos.Facebook has 500M active users (some estimates

are closer to 570M)– Each user averages 22 minutes a day on the site– This means that every minute, Facebook has 6 million

users.– Fastest growing demographic is 55+ (~285%)– Second fastest growth is in 35-54 (~215%)– There are 16,000 YouTube uploads PER MINUTEAverage LinkedIn user is 40, and 60% of users make

$93k + per year

Benefits of Social Media

Law of Attraction (pull marketing)Cut through the noiseAllows you to establish yourself as an expertOrganically increases SEO (Search Engine

Optimization)Only investment is your time*

What is social media (really)

1.It is another plank of your marketing plan

2.It is about broadcasting and about engagement

3.Most importantly, it is permission-based (The Pictures->Television->VCR->the Internet->Tivo->AppleTV)

1.Because it levels the playing field (it’s cheap)

2.Because it is targeted

3.It can take on a life of its own

4. It’s where people are!

Why is Social Media important?

• Social Media has changed the means of communication

• Social Media also allows two-way and one-on-one communication

• Social Media has not changed the need to know what your Product

• Nor the necessity to understand what your customer’s needs are and how to meet those (It’s not about you, it’s about them!)

Let’s think of this another way…

WHAT IS YOUR REAL

PRODUCT?

Insurance

Travel

What are their psycho-graphic indicators?

– *and what’s a psychlo-babli-graphli-wha?

– What do they WANT?– What makes them tick? What makes them unique? – Think 25 y/o white male making $60k/year- One is a programmer, the other is a bouncer…

in short...

• We are concerned with the your clients’ IAO variables

•Interests

•Activities

•Opinions

Top FB hints:1. Add the phrase 'hit the like button if this is useful' when adding links to the wall.

2. When canvassing opinion, ask question that only require a short answer, (i.e."Do you like the new site?", rather then "What do you think of the new site?"

3. When possible tag people to posts. "@Bill, I know you'll like this...”

4. Ideally videos should upload directly to FB rather then a YouTube embed so the Like button will appear.

5. Links and pics are better than straight text links.

The Power of Twitter:

- Live Search- Track your customers- Anonymous Interview- Analytics- Social Intelligence Gathering-Competitive Analysis

Twitter

• What is Twitter

• Who cares

• Is Twitter for me?

• Followers: how to get them, how to keep them, and why quantity is only as important as quality

Some tips for • Watch your competition• Link back to your blog• Special offers keep people’s attention• Twitter buttons• Thanks followers• Give credit• Be honest and use your real voice

One final thought on Twitter

• Quality is as important as quantity!

Final Tips of Marketing

• Posts/tweets with “I” and “Me” do poorly

• You are broadcasting, so it’s good to think about your audience.

• Positive is better than negative• Breaking news is very powerful• Be careful with humor• “politics religion and sex rarely improve

with discussion”

Call to action

Capture

Conversion - (sale)

Pique Interest Verify Legitimacy

SEO(search engine optimization)

• Keywords

• Titles and Content matching

• URL’s

• Content and long tail searches

• How to put all this stuff in a WP blog

Social Network Etiquette:

yet another 80/20 rule

What makes for good blog content?

• The ‘Would I read this or Watch Lost’ Rule

• Brevity is Beautiful• The role the Blog plays on the

Social Sales Process• SEO• Be honest, be edgy and don’t be

afraid of being specific

Alternatives

• Tumbr - for artistic types

• Quora - for consultants

• MySpace  - For Musicians

• Forums (or down the rabbit hole)

Other good ways to keep people on the site:

• Related posts

• Featured Content

• Pictures*

• Top 10 lists*

• Comics*• *Good etiquette is to ask permission and give credit for all material that you use

from other peoples’ sites.

The Point is This:

Be available to be found, have great content, and engage with your clients and customers.

Make a time commitment- whether it’s 15 minutes a week or an hour a day- to be active on Facebook, Twitter, or writing a blog post.

303.376.6220www.ThriveSocialMedia.com