social media and e-commerce: building a presence

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Social Media and E-Commerce: Building a Presence Sara Weith, Marketing Director, ASW Global Consulting

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Page 1: Social Media and E-Commerce: Building a Presence

Social Media and E-Commerce: Building a PresenceSara Weith, Marketing Director, ASW Global Consulting

Page 2: Social Media and E-Commerce: Building a Presence

What are we DOING today?

• Where do we start with Social Media?• Social Media & E-Commerce

• Build Traffic

• Build Sales

• Connections, Engagement, Relationships

Page 3: Social Media and E-Commerce: Building a Presence

Little Background

Page 4: Social Media and E-Commerce: Building a Presence
Page 5: Social Media and E-Commerce: Building a Presence

Social Media- Where do I start?

1. Set Goals2. Provide Value

3. Optimize your Posts

4. Share Reviews and Images

5. Interact with Followers and Influencers

6. Be Concise and Consistent

7. Hashtags

Page 6: Social Media and E-Commerce: Building a Presence

Social Media and E-Commerce

• Connections• Engagement

• Relationships

Page 7: Social Media and E-Commerce: Building a Presence

Connection

Page 8: Social Media and E-Commerce: Building a Presence

Engagement

Page 9: Social Media and E-Commerce: Building a Presence

Chewbacca Mom- Connections & Engagement

Page 10: Social Media and E-Commerce: Building a Presence

Relationships

Page 11: Social Media and E-Commerce: Building a Presence

Social Media and E-Commerce

Driving Traffic

• Specific Content• Videos

• Live Streaming Videos

Increased Sales

• Product Specific Marketing• Videos

• Smart Target and Dynamic Target

Ads

Page 12: Social Media and E-Commerce: Building a Presence
Page 13: Social Media and E-Commerce: Building a Presence

Thank You!

Follow us atInstagram: @ASW_Global_Consulting

Twitter: @ASWGlobalFacebook: @aswglobalconsulting

Linkedin: @aswgc

Vimeo: @aswglobalconsulting

Page 14: Social Media and E-Commerce: Building a Presence

Free Assessment

Take our FREE assessment of your “E-Commerce and Social Media” takeaways.

https://www.aswgc.com/ecom

Then come to Booth 30 & 31 to discuss findings!

-Want more Social Media and Marketing info- Session #141 3/9- 4pm