social media implementation
Post on 21-Oct-2014
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SOCIAL MEDIA IMPLEMENTATION
ABILITY TO INFLUENCE
Website & MicrositesOnline AdvertisingSEO
Sponsored SearchBlog MonitoringMobile Marketing
Social Media releasesOnline VideoCorporate Blogs
Blog – response, OutreachDiscussion ForumsCommunity ParticipationSocial Media ApplicationOrganic SearchSocial Media Search
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Mobile social mediaAdvergamingMobile applications
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Hig
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DIGITAL GROWTH
Reach
Type of Content Shared
Conversation Types
There are over 400 millionusers on Facebook with over50% logging in at least onceper day.
Rich, multi-media content
Engaging, muti-facetedconversations rich withopportunity for interactionand content sharing
In 2009 Twitter hadapproximately 75 millionactive users .
Microblogging140 character text messages
Announce news, updatefollowers, provide shortbursts of information
On YouTube alone, there areover 1 billion views per day.There are 20 hours of videouploaded every minute.
Video, message boards
Rich, intimate conversations,viewer interaction withmessage boards and ratings
There are approximately 126million blogs as tracked byBlogPulse.
Copy, visual and multimediacontent
Conversations that are bothbroad and narrow on everypossible topic – content canlive forever.
Reach
Interactivity
Impact
Fans
Posts, likes, comments,overall sentiment.
Assess trends in reach, interactivity, searches for your brand and competitors and tone; correlate these trends against business metrics.
views, followers
Volume of content, retweets,responses, Recency ofupdates, sentiment
Subscribers, views
Comments, rankings
Views, searches
Comments, sentiment
SOCIAL NETWORKING ADVANTAGE
SMM, SMO, ORM
2.0 ECOSYSTEM
Advergaming Microsite, Vlogs &
Podcasts
UGC, Community, Mashups
Mobile Marketing
SEM, SEO
2.0 ECOSYSTEMIMPLEMENTATION SCOPE
Website Micro site SEO PPC SMM ORM Mobile
IMPLEMENTATION SCOPE
website is good. A very basicmicro site for theengagement.
SEO is commonand must for anywebsite.
As a practice wedon’t recommendaggressive PPC,but advocatesocial networkads on facebook.
We can just notworkout SMMproposition atsocial networksites but can alsoengage youraudience overvarious otherinline activities.
This is must forany venture asany brand needsonline reputationmanagement.
It is important toengage youraudience overmobile socialmedia. It is nextbig thing inmarketing andyou should notmiss this out.
Work on plan Concept Create Foundation Set ExpectationsManage
CommunicationExecution
Built initial engagement.Observe the interest andmanage microsite viral .
Motivation, strategies,involvement ofcustomer with client isthe idea behind themicrosite.
The communication onthe digital channel iscalculated and engaging.
Success of micrositemarketing can neverhappen overnight. It isa continuous process.
The microsite executionneeds to care of legal,corporate and PersonalRestrictions. Theexecution need to takecare of clientparticipation, editorial,branding and contentcreation considerations.
Incorporate ClientConsiderations whileworking on the plan.
MICROSITE VISIBILITY, AWARENESS
SEARCH ENGINE OPTIMIZATION (SEO)VISIBILITY, AWARENESS & LEAD GENERATION
We ensure our customers are able to best leverage the search engines
Understanding SEO
• All our SEO resources are seasoned SEO professionals.
Relevant Traffic
• Its not about rankings, its about relevant traffic and conversions.
Understanding Market
• Conduct “Marketing driven SEO promotions” rather than “optimization driven SEO promotions”.
Measurability
• Build End-to-end measurability for successful implementation and ROI based decision making.
Website Micro site SEO PPC SMM ORM Mobile
PAY-PER-CLICK ADVERTISEMENTS (PPC)LEAD GENERATION
We ensure our customers get the best traffic at the lowest per-click costs to meet their growth objectives
Google Adwords
• All our PPC resources are Google Adwords certified.
Landing page experts
• Our experts ensure your ad-copy as well as landing pages are best suited for causing conversions
PPC Optimization
• Use Google adwords and multiple other PPC alternatives (MSN, Yahoo, Miva, Baidu, niche search portals, Ad-Networks) for best ROI.
Measurability
• Build End-to-end measurability for successful implementation and ROI based decision making.
Website Micro site SEO PPC SMM ORM Mobile
SOCIAL MEDIA MARKETING (SMM)INTERACTIVITY, ENGAGEMENT & BRAND PROMOTION
We help our customers reach their targets and build branding
Communication
• Define the “right customer communication”
Define message
• Develop virality in the message and Promote message in the social media world
Blogging is must
• Develop corporate blog, build communities and leverage existing forums, blogs
Build brands
• Build & leverage a corporate brand, as well as brand for key individuals in the company
Measure SMM
• Build End-to-end measurability for successful implementation and ROI based decision making.
Website Micro site SEO PPC SMM ORM Mobile
Engagement
• Be as authentic as possible
•Engage with potential and existing customers
Set record straight
•Accept the negative feedback and consider it as opportunity to improve your product or service
•Your opportunity to set record straight
Integrate ORM
•If you like us, tell others. If you don’t, tell us
•Integrate ORM as part of customer service
Content seeding
•Community backfire can be very strong
•Ensure you only use experts for content seeding
Monitor discussions
• Promote providing negative feedback to you only
•Ensure people don’t talk negative in other forums.
ONLINE REPUTATIONENGAGEMENT & BRAND BUILDING
Website Micro site SEO PPC SMM ORM Mobile
SOCIAL MEDIA CHECK-UP
Infrastructure
• Are your staff social mediasavvy ?
• Are social media guidelinesready
• Are social media guidelinesappropriate?
• Are social media monitoringsystems in place?
Social Media
• Are you taking advantage ofsocial media opportunities?
• Are you taking advantage ofniche social opportunities?
• Are you contributingproactively and reactively?
• Are you using social media toimprove search engine results?
• Are you measuring the impactof your social media?
Profile
• Have you protected profilepages of organization?
• Are profiles being usedappropriately?
• Do your social media policyyour brand compliant?
• Are employees participating inaccordance with policies?
Competitive set
• What is the competation’ssocial media policy?
• How are your competitorsdoing across social mediaproperties?
• What is the opportunity foryou to lead ?
Bogs & CGM Social Network Management
CommunityManagement
Social MediaAdvertising
Listening & Responding
AppDevelopment
TOTAL SOCIAL MEDIA EXPOSUREResource
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