social media is
DESCRIPTION
Description of South Florida\'s tech community and an introduction to Social MediaTRANSCRIPT
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Remember that fast-talking FedEx guy?
I can’t speed talk, but I’ll try to do 60 slides in 10 minutes!
http://www.youtube.com/watch?v=NeK5ZjtpO-M
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How we’ll spend thenext 10 minutes:
About South Florida’s Web
and New Media community
What is social media?
5 quick tips
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About me
http://alexdc.org
http://twitter.com/alexdc
http://alexdc.org/wiki
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StartPR: social media management
- Track your mentions on social networks and on over 100 million blogs
- Annotate and store important posts
- Coordinate responses with colleagues
- Report on mentions and improve blogger relations activity
http://startpr.com
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RefreshMiami: new media community
- South Florida’s web and new media community
- Established March 2006
- Over 500 members
- Monthly meetups
http://refreshmiami.org
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BarCampMiami: web community
- Third web and new media “un”conference
- February 22nd 2009, just before the Future of Web Apps conference
- Over 250 participants expected
- Free conference supported by company sponsorships
http://barcampmiami.org
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SMCSF: social media community
A community for the champions of social media and those seeking to learn
- Expand media literacy
- Share lessons learned
- Adopt industry standards
- Promote ethical practices
http://socialmediaclubsf.org
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Enough blah blah blah, Alex ...
What is social media?
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Wikipedia is a social media, solet’s look there for a definition ...
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tools for sharing and discussing
Tools Activities
Interaction
socialmedia
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activities that integrate
technology and social interaction
Tools Activities
Interaction
socialmedia
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Tools Activities
Interaction
socialmedia
interaction that builds
shared meaning among communities, as people share their stories and experiences
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Through social media, people build their online ...
• Presence
• Credibility
• Identity
• Authority
• Reputation
• Influence
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Graph: GustavoG http://www.flickr.com/photos/gustavog/9708628/
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David Armano
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Traditional mediaNewspapersMagazinesTelevision
RadioBooksCDs
DVDsA box of photos
Physical, paper mail and catalogsYellow Pages
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Digital mediaCellphones
Compact discDigital video
Digital televisione-bookInternetMinidisc
Video gameWorld Wide Web
and many interactive media
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Social mediaBlogging
Social NetworkingWikis
BookmarkingPhotosharingCalendaring
TaggingPodcasting
Microblogging
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http://www.briansolis.com/2008/08/introducing-conversation-prism.html
The Conversation Prism
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adecarvalho’s tags on del.icio.us
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alexdecarvalho’s photos on Flickr
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@alexdc’s conversations on Twitter
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Social media• Traditional media above can’t be changed. A newspaper can’t
magically change its stories
• You can interact with my blog. You can leave a comment.
• You can get some sense of the popularity of my stuff in real time.
• With the “new media” you can look at my archives and see all posts.
• Here on my blog I can mix media. A post could contain text, audio, video, or photos.
• Here on my blog I don’t need to convince a committee to publish.
• The new media is infinite. (time, space, schedule)
• The new media can be syndicated, linked and easily reused.
• The new media can be mashed up with data from other services.
Robert Scoble, http://scobleizer.com/2007/02/16/what-is-social-media/
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ok, but what’s that got to do with my company?
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http://www.gapingvoid.com/Moveable_Type/archives/001607.html
Hugh McLeod
Markets are conversations
X is the membrane between your internal conversation, A, and what your customers are saying about you, B
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http://thoughtnow.blogspot.com/2006/04/nyc-and-automobiles.html
Think of advertising in general
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Interruption marketing
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How advertisers see us
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http://thoughtnow.blogspot.com/2006/04/nyc-and-automobiles.html
Most of advertising is really not that different from ...
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... unsolicited commercial messages
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advertisers might as well talk to the hand
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because we’re besieged by ads!(and not even my cat likes spam)
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http://thoughtnow.blogspot.com/2006/04/nyc-and-automobiles.html
do you see the membrane?
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break down that wall or membrane between your company and your customers
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Jeep’s website
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links to social networks on Jeep’s website
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http://www.flickr.com/groups/jeepexperience/
active community of Jeep aficionados on Flickr
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markets are conversations
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A brand is the collective consumer concept of a company.
Logos are just brand identification.
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Peter Kim, Forrester Research
"The biggest challenge is moving away from thinking about [social media] as marketing and PR.
It's about product development, it's about IT.
It's got to cut across all functions of the company."
-ADWEEK, July 2008
http://www.adweek.com/aw/content_display/news/digital/e3i5dab627a6e5e9f670fe61aa2512a7514?pn=1
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http://www.slideshare.net/absolutesubzero/community-management
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1. Become or hire a community manager1.a) Also, train your colleagues
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IntelIntel will build credibility among the tough-to-
impress IT crowd by putting its engineers out
front, rather than a media-trained spokesperson.
So far, 150 engineers have been selected to
contribute as bloggers on Intel sites and on other
tech sites.
-ADWEEK, July 2008
http://www.adweek.com/aw/content_display/news/digital/e3i5dab627a6e5e9f670fe61aa2512a7514?pn=1
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2. Go where people are
Think of it this way. If you are a fisherman you would not fish for the trophy catch in stagnated water.
You would need to go to where there is fresh water.
That's where the fish are.
http://infoworthsharing.com/blog2/2008/06/go_where_the_people_are.html
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http://www.briansolis.com/2008/08/introducing-conversation-prism.html
The Conversation Prism
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3. Listen
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Questions:
• How do people feel about my brand?
• What is being discussed?
• Who’s talking?
• Are they influential?
• Is my marketing working?
• Are my products working?
• How do we engage in the conversation?
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Listen: track your mentions
online brand monitoring / South Florida startuphttp://startpr.com
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What should I track?
• Key employees
• Company name and URL
• Competitors
• Product and service names
• Brands
• Keywords
• Trends
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You may be amazed at what you’ll find out ...
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Listen, then manage and react to conversations
http://startpr.com
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4. Measure and count individual units, not just agreggate results
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5. Learn from others
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http://www.zappos.com/tribal.zhtml
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photo creditspuppy http://www.flickr.com/photos/klapow/39693385/
garfield http://www.flickr.com/photos/pasma/580401331/
70 years of Spam http://www.flickr.com/photos/dok1/2607573904/
web 2.0 logos http://www.flickr.com/photos/94291223@N00/122881874/
conversation prism http://www.flickr.com/photos/50698336@N00/2735401175/
dinner conversation http://www.flickr.com/photos/88543347@N00/80462964/
talk to the hand http://www.flickr.com/photos/99757245@N00/2652563248
child http://www.flickr.com/photos/40732566596@N01/109538354/
hungry fish http://www.flickr.com/photos/75269757@N00/727422407
seti http://www.flickr.com/photos/49457106@N00/280789933/
attention http://www.flickr.com/photos/69148125@N00/326386880/
billboard man http://www.flickr.com/photos/51363629@N00/96643546
yeehaw http://www.flickr.com/photos/61654243@N00/444844788/
jelly beans http://www.flickr.com/photos/jspad/450848498/
community manager http://www.flickr.com/photos/celesteh/397931208/