social media marketing for christian schools
TRANSCRIPT
marketing onSOCIAL MEDIAIS DEAD.*
marketing onSOCIAL MEDIAIS DEAD.*
traditional organic*
3,800views76likes15shares
.01%views.002%likes
.0004%shares
34likes2shares
but … that’s tires.
234likes5comments2shares
283likes6comments1share
321likes3comments2shares
.00065%likes.000006%comments.000004%shares
(That’s right:four one-millionths ofone percent of their audienceshared that post.)
Maybe they arejust bad at it?
35,000views945likes90shares
.035%views.0009%likes
.00009%shares
1,200likes60comments71shares
1,400likes49comments
123shares
1,200likes32comments
195shares
101,097,219 fans
But a Christianministry is different!
9 likes1comment0shares
18likes0comments
14shares
10likes1comment2shares
[ crickets ]
challenge:find a (free) business post.
marketing onSOCIAL MEDIAIS DEAD.
traditional organic
so is it.HOPELESS,
then?
340%374% 325%
235%3,196%
179%
340%374% 325%
235%3,196%
179%(no paid promotion included)
What’s different?
PERMISSIONMARKETING
anticipated, personal,relevant messages
to people who want them.
The privilege of delivering
anticipated, personal,relevant messages
to people who want them.
The privilege of delivering
anticipated, personal,relevant messages
to people who want them.
The privilege of delivering
[Facebook is] deeply committed to making sure people see only the posts that matter most to them.
who want them.
“ ”
This quest we’re on [is] to deliver all of
the things that truly matter to you…
“
…and none of the stuff that you think is lame or boring or isn’t important to you. ”
PERMISSIONMARKETING
Your best prospectshave the powerto ignore yourpromotion.
If you think of social as a channel to get your message out, you’re doing itwrong.
The channel wants to make yourpromotiondisappear.
Create meaningfulcontent thatreal peoplefind valuable,and post that.
Here’s how.
mombook
facebook marketing:
organic paid
organicmarketing
GO ALL INShould you be on social mediain the first place?1
support it
sustain it
2 IT’SABOUT THEM
be a listener
Be a listener.No ulterior motives.
“What’s your favorite donut?”
Don’t be that guy.The one that talkstoo much.
serve them
3DO THIS
Start with photos.Lots of photos.
Of kids.
TIME OUTDo you have permission?
Start with photos.Lots of photos.
Of kids.
797reach735engaged
1,430fans
56%reach51%engaged
1,430fans
Now add meaning.
1,178reach1,249engaged
1,430fans
82%reach87%engaged
1,430fans
Add meaning:speak to purpose.
Add meaning:speak to purpose.
provide validation.
2792reach451engaged
1,430fans
195%reach32%engaged
1,430fans
Validation createscustomer satisfaction.
customer satisfactionmarketing sidetrack:
Net Promoter Score
now, add variety
attract alumni
32,000reach10,136engaged
1,430fans
Facebook Liveis da bomb.
be carefulwith music
video track? concert? chapel?
drive traffic;train your audience
organic:develops loyal fans
who advertise for you
paidpromotion
Push to newaudiences
Hypertargetingis hypereasy
Get multiplechannels withone spend
Budget-friendly
1start withboosting
Get organic reachbefore boosting
2createan ad
When possible,stay onFacebook.
Facebook punishestext in ads.
Look at allthe previews.
After the ad runs,check for impacton organic posts.
Not too much!
paid:buy visibility to a carefully selected audience
WANTHELP?
thank you.
