social media marketing mindmap for small business
DESCRIPTION
These are the slides from my presentation to the Hunter Business Centre on Wednesday 15th September 2010.TRANSCRIPT
Hunter Business CentreWednesday 15th September 2010
Twitter: #smallbizsept
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
Australians love social networking.
1 out of 2 Australians use social networking on a regular basis.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
On average, Aussies are members of 2 social networking platforms.
Today, think about which social networking platform best suits your target market, your business, and most importantly, you.
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Blog is short for web-log.More than 120,000,000 blogs out there.Free blogging platforms.Host your own blog.
Social NetworkingPlatforms
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
The most popular social networking platform in Australia and world-wide.
More than 500 million registered users. Works in 75 languages.
2 billion photos uploaded every month.
20 million users connect with Facebook Pages every day.
29% of all time spent online by Australians is on Facebook.
9.2 million users in Australia alone – that’s almost half of us!
That has more than doubled in the last 12 months.
We have 172 friends on average and 60% of people return daily.
The fastest growing demographic on Facebook?
The fastest growing demographic on Facebook?
55 to 65 year old females.
The second fastest?
The second fastest?
45 to 55 year old males.
If Facebook were a country, it would be the 3rd most populated on Earth ahead of the USA.
Only India and China have a greater number.
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Twitter grew by 1150% in the last 12 months.
80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.
Twitter Search.
flight centre
Twitter Advanced Search.
You can search: WordsPhrasesGeographic
LocationDatesAttitudes
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Linkedin is social media for grown-ups.
There are around 1 million Aussies on Linkedin.
80% of companies use Linkedin for the recruitment of new employees.
The average age of Linkedin users is 41, 80% of them have tertiary education, and the average household income is $110,000.
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
YouTube is the second largest search engine in the world after Google.
13 hours of video is uploaded to YouTube every minute.
To watch every YouTube video would take just over 500 years.
One billion videos are watched on YouTube every day.
One billion videos are watched on YouTube every day.
That’s 1,000,000,000 …
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Location-based social networking.
Newcomer: Only 1.2 million users.
Check-ins, Mayors…
Really nerdy but is it right for your business?
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
0 to 1000 contacts = $44 per month.
0 to 1000 contacts = $44 per month.
0 to 1000 emails = 3 cents per email.
0 to 1000 contacts = $44 per month.
0 to 1000 emails = 3 cents per email.
Monthly spend = $74
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Honeymoons.
Honeymoons.
Australia: 9,200,000
Honeymoons.
Australia: 9,200,000Women: 4,800,000
Honeymoons.
Australia: 9,200,000Women: 4,800,000Engaged: 189,540
Honeymoons.
Australia: 9,200,000Women: 4,800,000Engaged: 189,540NSW: 55,380
Honeymoons.
Australia: 9,200,000Women: 4,800,000Engaged: 189,540NSW: 55,38030-40 years: 12,180
Honeymoons.
Australia: 9,200,000Women: 4,800,000Engaged: 189,540NSW: 55,38030-40 years: 12,180“travel” 620
Honeymoons.
Estimated Reach: 620
Honeymoons.
Estimated Reach: 620Budget: $50 per day
Honeymoons.
Estimated Reach: 620Budget: $50 per daySales: 16,240
Honeymoons.
Estimated Reach: 620Budget: $50 per daySales: 16,240Ad Spend: $27
Skin Care.
Skin Care.
Australia: 9,200,000
Skin Care.
Australia: 9,200,000Men:4,098,720
Skin Care.
Australia: 9,200,000Men:4,098,720Single: 988,000
Skin Care.
Australia: 9,200,000Men:4,098,720Single: 988,00013-20 years: 287,800
Skin Care.
Australia: 9,200,000Men:4,098,720Single: 988,00013-20 years: 287,800Birthdays: 200
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
Social NetworkingPlatforms
Advertising
Events /Networking
Groups / Communities
ComplimentarySocial Networking
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
