social media marketing seminar 2017

Social Media Mastery

Manny Sarmiento

Practical, Real Social Media Training to Supercharge Your Business

www.udemy.com/simple-social-media/?couponCode=CLASS25

What You Will Learn Today?

• How Social Media Really Works• The Psychology of Social Media• How to Profit from Social Media• How it is Possible to D-I-Y Social Media• Basic, Intermediate & Advanced Strategies• Social Media Tools and Tips• Defining Social Media M-Levels™• A Visual Social Media Strategy• How to Get Started Today

https://www.udemy.com/simple-social-media/?couponCode=CLASS25

What Can You Do With Social Media?

• Increase Your Company’s Bottom Line• Pump up Your Resume• Get a Better Job (High Demand)• Increase Your Business Skills • Offer Additional Business Services• Start Your Own SMM Business• Consult as SMM Specialist• Reach More People & Earn More Income• You can drive new clients to your website &

grow your business at little or no cost


How Much Can You Earn in Social Media Marketing?

Digital Media Specialist - $44,000

Online Marketing Specialist - $45,600Social Media Strategist - $46,800

Online Community Manager - $47,800Public Relations Manager - $61,100Marketing Manager - $62,900Digital Strategist - $63,800Internet Marketing Director - $97,4002

Source: CIO.COM 10 Top Jobs by Salary for Social Media Pros

How Much Can You Earn in Social Media Marketing?Outsourcing

$25 - $150 / Hour$1000 - $1500 Set up Accounts$300 - $750 / Month

Coaching / Consulting$50 - $250 / Billable Hour

Teaching, Seminars & Product Sales

$100 - $1000+ / Hourhttps://www.udemy.com/simple-social-media/?couponCode=CLASS25

Social Media is NOT a Fad!

• Facebook – 1.79 Billion Users• Twitter – 313 Million Users• LinkedIn – 467 Million Members• Pinterest – 150 Million Users • YouTube – 4B Video Views/Day• Instagram – 600 Million Users

Social Media Is Not Going Anywhere!

The 4 C’s of “New Marketing”

• Content Creation• Culture• Connecting • Consistency


Can Social Media really make a difference to your business?


Social Media really about SEO?


Social Media is really about… Domination!


It’s About Building RelationshipsG. Give KnowledgeA. Answer QuestionsS. Solve Problems


Psychology of Social Media

• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing• Belonging / Esteem Needs


Maslow’s Hierarchy of Needs


Psychology of Social Media

Tribes” – Seth Godin“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us


http://www.goodreads.com/author/show/1791.Seth_Godin

http://www.goodreads.com/work/quotes/3873014

Social Media Tools

Local Directories

Social NetworkingBlogs

Microblogs

Video Sharing

Email Marketing

Bookmarking

Photo Sharing

Presentation Sharing

Press Releases

Social MediaWhich Social Media and Social

Bookmarking Sites to Use?


Social Media

Social Marketing Strategies


Social Marketing• Build Profiles with SEO• Establish URL (http)• Connect and Contribute• Build Relationships

• G.A.S.

Social M-Levels™Level 1 - Content

• Website• Blog• YouTube• Social Media Press Releases• Document Sharing• LinkedIn Pulse

Level 2 - Sharing• Facebook• Twitter• LinkedIn• Google+• Pinterest• Social Bookmarking

Share & Follow Me Buttons

Make It Easy for Visitors to Share Your Content and Follow You

www.newmedianewmarketing.com

• AddThis.com• ShareThis.com• WordPress Plugins

• Simple Social Buttons

Social Media Speed Kills…Your Competition


• Hootsuite• Hootlet• Pinterest Button• Delicious Button• Reddit Button• Tweet Deck• Constant Contact

Social Networks Best Strategies

What are the Best Strategies for Specific Social Media Networks?


Twitter

What is Twitter and How to Best Use It?


• 320 Million Registered Users• Create relationships• Brand Your Account • Level 2 | Tweet the G.A.S.• Importance of followers• Substance• What do I Tweet?

Twitter


FacebookYour Facebook Success

Strategies


• 1.71B Million Users • 53% Active• Establish your network• Pages vs. Personal• Facebook.com/mobile• Groups

• Discussions• Build Relationships

• G.A.S.• C.C.E.

Facebook


• Capture• Call to Action• Engagement

The C.C.E.


LinkedInA Professional, Relationship Building

And Communication Tool


LinkedIn• 414+ Million Professionals• Your Online Resume• Build Your Complete Profile• Build Your Network• Join Groups• Join or Start Discussions• Search Jobs or Post Jobs• Add Applications, i.e. Twitter, Slideshare• Post on Publishing• Update Daily• Add Users Daily• Keep it Professional

BlogsWelcome to the Bloggersphere


• Why Have A Blog?• Blogger vs. Wordpress• Becoming an “Expert”• Getting Others to Comment• Building Relationships• Relevance • Faster Indexing• Gadgets, Widgets, • Monetizing Your Blog• “P”-Word• Private Label Articles

Blogs

Local Directories• www.LocalDirectoriesMarketing.com

• MerchantCircle.com

• Foursquare.com

• Google Places

• Yahoo Local

• Bing Local

• Superpages

Google Places• GYBO.com/business / Google.com/places• Local Directories• Appears on Google Searches (SEO)• Put Yourself on the Map• A Must for Any Business• Make it Interactive• Other Directories

• Bing, Yahoo, Merchant Circle, others


Google+• 1.15B Users• Complete Profile• Add Many to Circles• Add Snippet Content to Updates• Add Company Pages• Use Keywords in Username and Postings• Use Hangouts• Add Images (Change Image Names)• Add Your Events


YouTube & Video• YouTube and Video Sharing a Must• SEO Potential• #2 Search Engine in the World• #3 Most Trafficked Web Site (Alexa.com)• Integrate with Other Sites• Facebook from YouTube• Embed in Blog and Website• Keyword, Tags and Labels a Must• Auto-Link to Facebook, Twitter & Buzz• Brand Your Channel• Create from Photographs, Flip or Cell Phone• Vimeo, Metacafe, Veoh, others

Pinterest• 150 Million Users• 85% Female• 42% U.S. Online Women• 30% of All U.S. Social Media Users• 87% Have Purchased Because of Pinterest• $100,000+ Annual Household Income• 50% Have Kids• 15.8 Minutes Avg. Time Spent on Pinterest


Social Media Press Releases

Fast, Efficient and Powerful Social Bookmarking


Social Media Press Releases

• Fast and Efficient Social Bookmarking• Instant Google Indexing• Google Search Rankings (SEO) • Free• Embedding and Sharing• PRLog.com / 24-7PressRelease.com• Everything is News• Send PR Weekly• “Real” Press Releases

• PRWeb.com / PRNewsWire.com


Social BookmarkingYour Favorites Shared with the World


Social Bookmarking

• Powerful SEO• Creating Backlinks Google Loves• Dofollow Me “Top Dofollow Bookmarking…”• Driving Traffic to Your Web Site• Multiple Sites “Top Social Bookmarking…”• Share Your Favorite Sites and Your Own• Bookmark Weekly or Daily• Digg, Delicious, Technorati, Reddit• StumbleUpon, others

The Most Powerful SMM ToolThat No One Speaks About and You Must Use!


Presentation Sharing

• Slideshare.net• “Expert” Status• Building Relationships (G.A.S.)• SEO Friendly• www.slideshare.net/ticketfl


7 Paradigms of Social Media Marketing

1. It’s about SEO2. DIY It3. Building Relationships (G.A.S.)4. T.O.M.5. “Expert” Status6. The “Tribe”7. Engagement


What’s the Big Deal with Social Media Marketing


What’s the Big Deal withSocial Media Marketing?

• Massive Traffic to Your Business or Site• Build New Databases• SEO Success Like Never Before

Backlinks, Traffic, Name Recognition• Building Relationships• Cost Effective – Mostly Free!• Measurable (Google Alerts) ROI• Flexibility – 15 Minutes to 2 Hrs / Day• Increased Sales & Revenue


What to do Now?• SMM is a Must!• SMM is a Job Function• Schedule It - Hootsuite, Outlook, etc.• 15 Minutes to 2 Hours Per Day• Start Now!• Just Do It!


Personal One-on-One Coaching / Mentoring

8 Hours Social Media. SEO, Marketing CoachingWith Me One-on-One! (2 Months)

$1499.00Thank You!

Manny [email protected]


mailto:[email protected]

New Media, New Marketing, Inc.

Thank You!Manny Sarmiento
