social media, technology & you october 2013 wsc rules presentation 1 wayne state college...

SOCIAL MEDIA, TECHNOLOGY &

YOUOctober 2013 WSC Rules Presentation

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Opening Thought

This summer, members of the NCAA staff told a room full of compliance professionals that current legislation is not well-equipped to deal with the rapidly changing field of social media.

NCAA staff also stated that all guidelines that follow in this presentation could change if Facebook or Twitter add a new function.

Translation: This information is the best we have for now; if anything changes, I’ll let you know ASAP.

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SOCIAL MEDIA, TECHNOLOGY & YOU

October 2013 WSC Rules Presentation

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Definition of Terms


• Telephone Call Defined (Bylaw 13.02.12)• All electronically transmitted voice exchanges• Includes video conferencing and video phones• Skype and FaceTime communication is

considered a telephone call• Prospective Student-Athlete (13.02.9;

13.1.1.2)• Started classes in ninth grade, or• Enrolled full-time in two or four-year institution• Need permission to speak to any four-year PSA

if currently enrolled or within last year, even if not currently on a team (13.1.1.2.2)

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• Question: Would it be permissible for a coach to FaceTime with a basketball PSA while he/she demonstrates his/her shooting technique?

• Answer: No. Demonstration of athletics ability is an impermissible tryout. Institutions may only conduct tryouts at their regular practice/ competition facility (Bylaws 13.02.12 & 13.11)

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• Electronic Transmission Continued• Communication must be private between

recipient and sender.• Mass email messages?• If no recipient is aware that is it a mass

message, then it is permissible (Translation: BCC’s)

• When can communication become public?• Only after the PSA OFFICIALLY commits to

WSC (i.e., signs a valid NLI or WSC Preferred Walk-On Agreement that is verified by Compliance)

• Bylaw 13.4.5

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Publicity


• Prior To Signing• We may only comment publicly to the extent of

confirming recruitment• It is permissible for a PSA’s name and/or picture to

appear on an athletics department staff member’s profile page of a social networking website to identify the PSA as a “friend” of the athletics department staff member.• In English: On Facebook, it is okay for it to show up on your

timeline that you and a PSA are now friends

• Please note that this applies only to PSA’s that are old enough for you to communicate with electronically (i.e., beginning on June 15 prior to the PSA’s junior year of high school, or four-year transfers we have received permission to speak to)

• Bylaws 13.1.1.1 & 13.10.2 + Educational Column (11/19/08)

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• Posting of Camp Photos Involving PSA’s• Constitutes publicity regarding a PSA’s visit to the

institution’s campus and is impermissible

• Internet Webcasts and Legislation Regarding Radio/Television Programming• WSC is not permitted to allow a PSA, a high school, prep

school or two-year college coach to appear, be interviewed or otherwise be involved (in person or via film, audio tape or videotape) on:• a radio or television program conducted by a WSC coach• a program in which a WSC coach is participating• a program in which a WSC staff member has arranged for

the appearance of the PSA or coach or related program material

• Bylaws 13.10.3 & 13.10.4

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• Scrimmages – Official Scoring• In order to exempt a scrimmage, it must be

conducted without official scoring• If either institution reports a scrimmage score via social

media, it constitutes official scoring and the contest may not be exempted by either institution

• Encourage SA’s not to release scrimmage scores via social media

• WSC is responsible for determining the source of the score if it appears in the media

• Bylaw 17

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Promotional Activities


• Participation in Promotional Activities• Written approval (developing pre-approval form for this)• No co-sponsorship, advertising or promotion• No missed class time• Money goes directly to institution, conference,

charitable, educational of non-profit organization• Actual and necessary expenses are permitted• SA’s not used to promote commercial ventures• Sale of commercial items controlled• Signed release for use of SA’s name, image of

appearance• New point of emphasis on this within NSIC membership• Bylaw 12.5.1.1

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• Promotions Involving Commercial Locations/Sponsors• Fundraising activities can occur at the establishment

provided:• Not a cosponsor of the event• SA’s do not promote the sale of commercial product

• A commercial establishment becomes a co-sponsor if:• It advertises the presence of SA’s; or• Is involved in promoting the activity (e.g., Twitter,

Facebook, etc.)

• Bylaw 12.5.1.2.2

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• Institutional Owned Camp Advertising• WSC is permitted to use the name or picture of any

SA employed as a counselor, or any SA from WSC to publicize or promote the camp, including the use of the SA’s name or picture in camp brochures or other advertising

• Bylaw 12.5.1.5

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Real World Situations


• Facebook• Permissible activities

• Friending a PSA (as long as they are of age)• Private Messages (i.e., the “Live Chat/Instant Message”

function)• Once they have officially signed, then all activities are

okay

• Impermissible activities• Posting a message on a PSA’s page• Commenting on a PSA’s status• Liking a PSA’s status

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• Twitter• Permissible activities

• Following any PSA (no age restriction)• Communicating via Direct Message (assuming the PSA

is old enough)• Effective 10/15/13, Twitter is now allowing users to opt

to receive Direct Messages without each user having to follow the other

• Once they have officially signed, then all activities are okay

• Making generic comments not specific to any recruit (i.e., “Today was a great day for Wildcat Volleyball!!!” or “Off to Omaha to find some future Wildcats.”)

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• Twitter Continued• Impermissible activities

• Tweeting at the PSA• Replying to a PSA’s Tweet• Including the PSA’s Twitter handle (i.e.,

@wscompliance) in one of your tweets• Retweeting anything (i.e., link to story, Twitter handle,

etc.) directly pertaining to the PSA• Favoriting a tweet by the PSA• Listing a specific location in regards to recruiting (i.e.,

“Looking forward to going to the Pierce game tonight!”)

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• Instagram• Permissible activities

• Same concepts as Twitter• Once they have officially signed, then all activities are

okay

• Impermissible activities• Same concepts as Twitter, plus• “Schools cannot alter the content of photos – and [the

NCAA] does not consider Instagram’s filters as content alteration – and them email them directly to recruits.” – NCAA Statement 10/11/2

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• Social Media Violations - Twitter• 8/5/13 – SA used name and status as a student-

athlete to promote his Herbalife distributor (business is okay; not promoting as a SA)

• 7/28/13 – Twitter CEO/Michigan booster replied to a PSA

• 6/25/13 – Current SA tweeted at a PSA who verbally committed to the institution, offering congratulations

• 6/14/13 – Texas A&M President tweeted a PSA• 2/28/13 – Coach directed a current SA over Twitter to

engage in recruiting activities for a PSA• 2/1/13 – Football PSA’s tweeted photos of them

posing while wearing jerseys during a recruiting visit

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• Social Media Violations - Twitter• 10/10/12 – Team thanked a booster on Twitter for

picking up a team meal at a restaurant• 9/25/12 – Coach accidently sent scholarship offers to

several PSA’s via Twitter, instead of using Direct Message function

• 7/6/12 – SA posted an impermissible promotion for a commercial business on his personal blog that included codes for others to use when making purchases; SA was deemed ineligible until going through Reinstatement Process

• 1/27/12 – Current SA posted on Twitter the names of PSA’s who were recently on campus

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Monitoring Tips


• For compliance, NCAA has sent mixed messages• 3/12/12 – North Carolina Football• Committee on Infractions report

suggested that school’s monitor student-athletes social media accounts only if reason to believe violations are occurring

• Since then, several cases have been cited where schools failed to monitor social medial accounts of student-athletes

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• Best recommendation: use common sense• If you do choose to interact with

student-athletes on social media, you will be expected to report any questionable activities• If you do not choose to interact with

student-athletes on social media, per NCAA precedence, you still may be considered liable for information posted by your SA’s (i.e., ignorance is not bliss)

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social media, technology & you october 2013 wsc rules presentation 1 wayne state college...

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