SOCIAL MEDIA WEBINAR SERIES SOCIAL MEDIA 101A beginners guide to Instagram.Smart social media is key to the success of your salon. Take an initial dive into Instagram to see why it’s important for your business, how it works, and how you can get started today.

Topics covered include: the basics of posting, active engagement with your followers, understanding the Instagram algorithm and how to get your content in front of your desired audience.

CLASS LEVEL - EVOLVE

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LEARN:

• Key Instagram Terms

• How to effectively work the app

• The importance of posting and engaging

• How to create content & write captions

• Hashtagging strategy

BRING:

• Smartphone with Camera

• Notebook

• Pen

SOCIAL MEDIA 102 Take your Instagram to the next level by building the brand you love. In this class, we tackle content strategy and curation using tools like mood boarding and content buckets to develop a brand look, feel and voice that will drive the kind of traffic you want to your business. Whether you have a rough outline of your brand and are looking for the skills to hone it, or whether you have a fully developed brand strategy and need to know how to translate it to your social media, this class will give you the tools to bring out the best in your brand.

LEARN:

• Building your brand identity

• Creating content buckets

• Copywriting for captions

• Curated content creation

• Designing your mood board

• Color psychology

CLASS LEVEL - PROPEL

BRING:

• Smartphone with Camera

• Notebook

• Pen

• Developing a page that looks and feels authentic and amazing

• Dissecting your brand to make sure it fits the image you want moving forward

Follow the path from beginner to master

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REGISTER AT NEILL.COM/EDUCATION

SOCIAL MEDIA WEBINAR SERIES

TATUM NEILL

FEBRUARY 24, 2020 Virtual 5pm CST - Social Media 101

TUITION - COMPLIMENTARY

MAY 11, 2020 Virtual 5pm CST - Social Media 103

TUITION - $100

WHO’S TEACHING/DATES

ANDI EATON

MARCH 23, 2020 Virtual 5pm CST - Social Media 102

TUITION - $100

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Class dates and educators are subject to change. Check neill.com/education for the latest schedule and to learn more about the inspired pros who will be teaching.

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BRING:

• Smartphone with Camera

• Notebook

• Pen

LEARN:

• Content Conceptualization

• Capturing the Perfect Shot

• Lighting

• Composition

• Photo Editing

• Story Creation

SOCIAL MEDIA 103Creating scroll-stopping images in your salon. Quality visual content is vital to social media success, but although it often looks effortless, there’s a lot of work behind every image. This class will bring you through conceptualizing, running a photoshoot, recruiting models, collaborating with other artists and photo editing apps using your camera phone. You’ll leave with the skills you need to run your own Insta-worthy photoshoot back in your salon.