social media & your website: how they can work together to increase sales

How They Can Work Together To

Increase Sales

Beth Henderson Marketing Manager, Likeable Local

Sebalis DavisMarketing Coordinator, Pure Chat

1.44 billionmonthly active Facebook users

77% of consumers trust recommendations from both their families and

friends

71% of peopletrust products and services they find on Facebook

The average user logs onto social

networks 1.72 hours per day; that’s

28% of all online activity!

$8.5 billion was spent on social this year and it reach nearly

$14 billion in 201823% of Facebook Users check their

accounts at least 5 times a day

Why Social Media?

@LikeableLocal | @PureChat | #TheSocialSite

Social Media = The New Word of Mouth

-90% of people trust business recommendations from someone they know. -People are 4x more likely to buy when referred by a friend(Nielsen Study, 2014)


Social Media = The New Word Of Mouth

Social Ads have BUILT IN endorsements from friends.


Sebalis Davis

is this somewhere I am inputting info also, or just later? I wasn't sure if this was just a break between two different sections or not. Thanks! [email protected]

Entry Point

• Introduction to Business

• First Impression

• Decisionmaking

Sebalis Davis

[email protected]

Customers

• Lifeline

• Service

• Transparency

Sebalis Davis

[email protected]

How Social Media & Your Website Can Work Together To

Increase Sales

1. Use Social Media To Drive to Your Website

2. Make Your Website Conversational and Optimized


Advertise on Social

“Facebook Reachageddon” means businesses now have to pay to play to get their content seen

Facebook Reachageddon = The End of Organic Reach.

If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically


It started with big brands, but now it’s happening to SMBs

Only a small portion of their following reached organically!


3 Pillars Of Succeeding With Ads

✓Set Goals ✓Reach The Right People ✓Scale Smarter


Learn More!learnsocialads.com

Make S.M.A.R.T. GoalsFollow the S.M.A.R.T. rule!Make sure your goals are:

SpecificMeasureableAttainableRelevantTime Bound


Reach The Right People: Use Hypertargeting


✓ Get more business and referrals from current customers✓ Attract people similar to your current customers✓ Get already-interested prospects closer to buying✓ Retarget “cold-feet” visitors

Reach The Right People: Custom & Lookalike Audiences


A few more ad tips…

Ad Copy Rules of Thumb:1. Be Clear and Concise2. Keep Your Objectivein Mind3. Always Be Helping

Don’t forget to optimize your visuals for mobile, too!

Be creative. Be unique. Be Visual. → Visual content is consumed most directly on social media


Post Content That Drives To Your Website!

Share blog posts, upcoming events or webinars, and even job listings that live on your website!

Social media is one of the BEST ways to drive traffic to your website!


Follow the 10 Commandments of Content Creation

~From our Free eBook SocialContentEBook.com ~

1. Give your followers a reason to engage2. Think positive3. Remember to K-I-S-S (Keep It Simple, Stupid!)4. Have a Conversation 5. Ask Yourself: Is it Sharable? 6. Know How to Properly Curate 7. Be Mindful of the 4-1-1 Rule8. Keep It Timely 9. Use Visuals To Enhance Your Message10.Tell a Story


Optimize Your Business Pages To Drive To Your Website!

Send your Facebook, LinkedIn, Twitter, Instagram, Google+, Pinterest and other social viewers to your site!


Optimize Your Profiles, Too!

Hyperlink your company website to your profile


Now you can take charge of your social profiles!!! But WAIT… what about your

website?!

What is Understood

● Better social media use = Better web

presence

● Good social site = more web traffic

● More web traffic = More customers

○ Of course it does, right?

So They Made it… Now what?

Characteristics of a bad employee

● Not motivated

● Unresponsive

● Doesn’t have answers for customers

● Customer dissatisfaction

● Untimely

So, what does this have to do with your website?

A Digital Employee

Similar Functions

● Point of customer contact

● Answering questions

● Direction

● Level of Service

● Overall Representation

Sebalis Davis

[email protected]

Make it Work!

● Listening

● Communicating

● Engaging

● Accountable

● Timely

Sebalis Davis

[email protected]

Work with It

Foundation for Success● Time ● Resources ● Tools

○ Live Chat

Sebalis Davis

[email protected]

Maximizing Tools

Features = added capabilities

Example

● Live Chat

○ Triggers

○ Automation

○ Personalization

○ Integrations

Sebalis Davis

[email protected]

HOW CANLIKEABLE HELP?

About Likeable Hub

• Use thousands of content ideas at your fingertips and pre-plan your posts for the most effective times

• Automatically scheduled industry-specific content for Facebook, Twitter, & LinkedIn

Content Creation & Scheduling


TurboPost™ Technology


Likeable Hub Site


WHAT ABOUT PURE CHAT?

About Pure ChatLead Generation & Customer Experience

• Install a chat box on your website in as little as 3 minutes • Customize it to your brand so it matches and enhances your website

Mobility● Talk to customers anywhere

● Switch over to your tablet or

smartphone

○ Or even your Apple Watch!

Sebalis Davis

[email protected]

Learn More | Special Promotions!Learn how Likeable Hub can help YOU with social media automated: 1. SIGN UP before January 15th 2. SAVE BIG $$ on packages

oSET UP A DEMO at LikeableDemo.com

oOR CALL 212.359.4347 oMENTION #TheSocialSite

See how Pure Chat can help you with Lead Generation:

1. SIGN UP before Sunday 2. Get 30% off our MONTHLY plans with the corresponding coupon codes:

Starter Plan: SOCIALSITE1Business Plan: SOCIALSITE2Growth Plan: SOCIALSITE3

VISIT: Purechat.com/benefitsCALL: 602.738.3631*Make sure to ask about even

BIGGER savings when you sign up for both!

Questions | Grand Prize!

Redeem your Likeable savings at LikeableDemo.com or call 212-359-4347!

Likeable Local: TWEET: @LikeableLocalEMAIL: [email protected] PHONE: 212-359-4347

PureChat: TWEET: @PureChatEMAIL: [email protected]: 602-738-3631

Learn More about PureChat atPurechat.com

mailto:[email protected]

mailto:[email protected]