social on the edge: the best social tools you may not have heard of

1

The Best Social Tools You May Not Have

Heard Of

Scott Brown, Owner

Social Information Group

November 15, 2011

SLA - ClickU

CC BY 3.0

SOCIAL ON THE EDGE

© 2011 Social Information Group

2 © 2011 Social Information Group

AGENDA 2

Google + : What up with that? I lied to you

Specialized social networks Expertise and information

Miscellaneous Twitter tools and a hack

Apps

The future

3 © 2011 Social Information Group 3

GOOGLE +

WHAT UP WITH THAT?? © fotolia


Google + Pages

4


Google + Pages

5


Google + Pages

6


Google + Ripples

7


Google + Sparks

8


Google + Sparks

9


I LIED TO YOU

© fotolia


I LIED TO YOU

I am going to cover

some “known” tools

© fotolia


YouTube – “Haul” videos

12


Slideshare

13


Flickr – Groups and People

14



15



16



17


DEMO

18


SPECIALIZED SOCIAL NETWORKS

19

© fotolia


What’s going on around me – or

in my locations of interest?

Where can I find – and actually

meet and talk with – experts?

MEE

TUP


Ability to search by topic and/or location

Use tags to find additional Meetup groups

Even if no events are coming up, you can

still see the people associated with that

Meetup

MEE

TUP


Meetup

22


HASTAC

23


HASTAC

24


AngelList

25


AngelList

26


CapLinked

27


CapLinked

28


EXPERTISE AND INFORMATION

© fotolia


Kindle for iPad/iPhone

30 QU

OR

A

• Questions and answers • Manage and organize topics • Find experts • Promote your expertise


Quora

31


Quora

32

Quora


Quora

33

Quora



34

JIG

• Similar to Quora • Agree with answers • Questions actually closed!


Jig

36 © 2011 Social Information Group 36 JO

UR

NA

LIS

TED

• Journalists and reporters • UK focus • Search journalists or articles • Source of topic expertise


DEMO

37


MISCELLANEOUS

38 Jim – posterous.com



39 GLA

SS

DO

OR

• Company reviews • What’s it like to interview with a

company? • Was the interviewee hired? • Salary



40 ICER

OC

KET

• Searches blogs, Twitter,

Facebook, images • Compare up to five searches

over time (up to 3 months)



41 WO

RD

LE

• Text analysis that looks great

• Find trends and common themes

42 © 2011 Social Information Group 42 W

OR

DLE

43 © 2011 Social Information Group 43 S

CO

OP

.IT • Search via Google Advanced Search

• Find top stories, specific topic groupings • Could do something similar with paper.li


TWITTER 44


TWIT

TER

45

Twitter “activity” – new feature


TWIT

TER

46

Directories

To find key industry and topic feeds

• Twellow: http://www.twellow.com

• Wefollow: http://www.wefollow.com

• Listorious: http://www.listorious.com


TWIT

TER

47

RSS hack:

Create a Twitter hashtag RSS feed:

http://search.twitter.com/search.atom?q=%23hashtag

Replace hashtag with the hashtag you want





48 © 2011 Social Information Group H

AS

HTA

GS

48

A few sources:

• Twubs • Hashtags.org • Tagalus • Tagdef

Alternatively: Google search for topic + hashtag

Example: medical conference

hashtag


TWIT

TER

50

Analysis tools WhatTheTrend – Trends by country

Trendsmap – Where are the tweets happening?

Tweet Topic Explorer – key words in any Twitter stream

Twtrland – Top followers, content of tweets

TweetReach – showing influence, top contributors

Twazzup – great for specific, real-time updates


DEMO

52


AP

PS

54

Layar


AP

PS

55

Layar


AP

PS

56

Layar


THE FUTURE unprofound - Jim

57


THE

FUTU

RE

58

The “already” Future

• Social product development – Quirky, Adobe Labs Ideas

• Elements of gaming, competition in crowdsourcing - Kaggle

• Proprietary products incorporating information available in LinkedIn, Twitter, etc. – Spokeo, InsideView

• Increasing incorporation of social elements in vendor tools


THE

FUTU

RE

59

The “already” Future

• The growing implementation of the idea of social capital – as evidenced by HASTAC, “influencers” in LinkedIn

• More ownership of content – WhoSay.com, Diaspora

• Specialized social networks – CapLinked, AngelList

• Social networks as an information platform – First Street


DIASPORA


Kaggle

61


First Street http://firststreet.cqpress.com/content/video.aspx

62


First Street http://firststreet.cqpress.com/content/video.aspx

63


THE

FUTU

RE

64

Will social tools change? Yes

Will the dynamics change? Yes, but also stay the same

Will Facebook or Google + be around in 1 – 2 years?

No one knows.


Scott Brown

Social Information Group

Email: [email protected]

Twitter: @scbrown5 and @socialinfo

Skype: scbrown5

LinkedIn: http://www.linkedin.com/in/scottrbrown

http://www.socialinformationgroup.com

65

THANKS


OU

RC

ES

• Google + : http://plus.google.com

• Slideshare: http://slideshare.net

• Meetup: http://meetup.com

• HASTAC: http://hastac.org

• AngelList: http://angel.co

• CapLinked: http://caplinked.com

• Quora: http://quora.com

• Jig: http://jig.com

• Journalisted: http://journalisted.com

• GlassDoor: http://glassdoor.com

• IceRocket: http://icerocket.com


OU

RC

ES

• Wordle: http://wordle.net

• ScoopIt: http://scoop.it

• Twellow: http://twellow.com

• WeFollow: http://wefollow.com

• Listorious: http://listorious.com

• Twubs: http://twubs.com

• Hashtags.org: http://hashtags.org

• Tagalus: http://tagal.us

• Tagdef: http://tagdef.com

• Twibes: http://twibes.com

• WhatTheTrend: http://whatthetrend.com


OU

RC

ES

• TrendsMap: http://trendsmap.com

• Tweet Topic Explorer: http://tweettopicexplorer.neoformix.com

• Twtrland: http://twtrland.com

• TweetReach: http://tweetreach.com

• Twazzup: http://twazzup.com

• Layar: http://layar.com

• Quirky: http://quirky.com

• Adobe Labs Ideas: http://ideas.adobe.com

• Diaspora: http://joindiaspora.com

• Kaggle: http://kaggle.com

• WhoSay: http://whosay.com

69 © 2011 Social Information Group R

EAD

ING

• Google + social network lets firms have their own pages:

http://www.bbc.co.uk/news/technology-15625577

• With Facebook in crosshairs, Google + opens for businesss: http://adage.com/article/digital/google-open-business/230862/

• Google Plus pages for libraries: http://joemurphylibraryfuture.com/google-pages-for-libraries

• Hacking an RSS feed for Twitter hashtags: http://chronicle.com/blogs/profhacker/hacking-an-rss-feed-for-twitter-hashtags/35895

• The verticalization of professional networks begins: Is it a threat to LinkedIn? http://www.businessinsider.com/the-verticalization-of-professional-networks-begins-is-it-a-threat-to-linkedin-2011-11

• First Street gives Washington insiders their own social network: http://www.fastcompany.com/magazine/160/first-street

69

social on the edge: the best social tools you may not have heard of

Technology

google

flickr groups

twitter

twellow

hashtags

facebook

search

kindle