Software Development Branding

Dennis Stevenson

June 20, 2008

2

Personal Brand Exercise

Single, simple statement that represents my values and what I seek to do at work.

Always assumes value Always written positively What do I love to do? What motivates me and makes me excited? Is not an “activity description”.

3

Personal Brand Exercise

Format:• “I <create some sort of value> by <taking one or more

actions>.

My example:• I create powerful teams by engaging people and applying

technology.