Southern Swim is a brand built on the culture and lifestyle of activities around water in the South. While most swimwear brands are focused on the West Coast and Caribbean, we want to highlight the rich culture of going to the lake, floating the river, or simply hanging out by the pool. While this culture of spending time on or around the water is so intrinsic to living in the south, it is often overlooked. Each trip to that favorite body of water is an experience; memories are created and stories told.

C O R E VA L U E S

ExperienceRespect

ClassQuality

B R A N D P I L L A R S

HonestSimpleCommunityConservation

A S P I R AT I O N SWe aspire to be more than just a destination for swimwear. We want to

build a brand that is intrinsic to people’s lifestyle of living in the South.

Southern Swim is a brand that represents the culture of Southern

people and the fun and excitement of being outdoors in nature.

OUR BRAND PROMISEWe want to create memories that are shared through our products and

their experiences. We provide quality products and excellent

customer service.

B R A N D C H A R A C T E R I S T I C S

UniqueConsistentAdventurousFunConservative

C U LT U R EThe culture of Southern Swim is in the name. SOUTHERN. We are

a brand that celebrates a Southern Lifestyle. We live and breathe it

everyday. We are hard workers with deep roots. When people all across

the world want to know what is going on in the South they will turn to

us. We are family, we are loyal, we are supportive, we are trendsetters

and we are fun.

S i m p l e . H o n e s t . F r i e n d l y . A c c e s s i b l e .

P E R S O N A L I T Y Southern Swim is classy with a little bit of grit. We are young and free.

We celebrate a lifestyle that has been celebrated for generations. We

are honest and trustworthy. We are your friends. We want to be the

brand you can’t help but like, the brand you want to share, the brand

that is knows who they are, the brand that is the first on the invite list

to your party.

E X P E R I E N C E S T H AT L I V E T H E B R A N D

A Day at the lakeWeekend Camping TripOutdoor Music FestivalBoathouse Holiday WeekendFloat TripSun Kissed Pool PartyWeekend Lake HouseCampfire StoriesCanoeing on the RiverHiking with Friends

Southern LivingAt the Pool Getting a TanWater ActivitiesLaughingGood times

B R A N D I D E N T I T Y

S E C O N D A R Y B R A N D M A R K S We created a system of support marks that are unique to themselves but help to unify the Southern Swim Brand overall.

TRD . MRK.

C O L O R A N D T Y P O G R A P H Y Southern Swim is fresh and upbeat while still mainting a clean classy

look and feel. We chose to use Helvetica Neue as a base type face and

introduce hand drawn elements to keep the brand fun and youthful.

We chose to use black and white as our base color to be adaptable to

the brands we sale.

Helvetica Neue

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9

League GothicA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9

Primary Brand Colors

Brand Support Colors