sponsorship of golf in hong kong: opportunity to … · 11 1. brand promotion banners at all 30+...
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SPONSORSHIP OF GOLF IN HONG KONG:OPPORTUNITY TO PARTNER WITH THE HONG KONG GOLF ASSOCIATION
2014
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ABOUT THE HONG GOLF ASSOCIATION 5
THE FUTURE OF GOLF IN HONG KONG 7
SPONSORSHIP OPPORTUNITY 9
PARTNERSHIP RIGHTS AND BENEFITS 11
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CONTENTS PAGE
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The Hong Kong Golf Association (HKGA) was formed in 1968 with a mission to govern, promote and grow golf in Hong Kong. As a non-profit national sports body, the HKGA’s responsibilities include Hong Kong national teams, junior and elite player development, grassroots initiatives, a centralised handicapping service for 16,000+ golfers and the running of international and domestic golfing events in Hong Kong.
HKGA’s golfing events total more than 30 amateur tournaments each year – with participants including men and women; seniors and juniors; locals and internationals; and elite and recreational golfers alike. The HKGA is also responsible for staging the annual Hong Kong Open which attracts the world’s top professional golfers, more than 40,000 spectators and a global television audience.
ABOUT THE HONG KONG GOLF ASSOCIATION
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With the sport set to return to the Olympics in 2016, golf in Hong Kong is at an extremely exciting point in its own illustrious history. In recent years, domestic participation has grown considerably – Hong Kong now has around 1,600 junior golfers and the HKGA more than 100 squad members – and the level of excellence among Hong Kong’s elite teams and individuals has improved significantly, with 20+ players currently in the world amateur golf rankings and more than 10 on college golf scholarships in the US.
To capitalise on the global growth of golf and help take the sport in Hong Kong to new levels, the HKGA is embarking on a new and exciting marketing drive. As such, we welcome partnerships with a select number of brands and businesses who share an affinity with Hong Kong and who match the profile and values of golf and golfers in this country.
THE FUTURE OF GOLF IN HONG KONG
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SPONSORSHIP OPPORTUNITY
As part of its new marketing drive, the HKGA is inviting brands to partner with the Hong Kong Golf Association.
A sponsorship package will be tailored following more detailed discussions and a better understanding of the brand’s marketing objectives and budgets. Meanwhile, to follow in this document is some of the potential benefits on offer.
The HKGA will work closely with the brand’s sponsorship team to help activate these benefits and identify further opportunities as the partnership grows.
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1. BRAND PROMOTION
Banners at all 30+ HKGA golf tournaments
Logo/s on a trophy-presentation backdrop at all 30+ HKGA golf tournaments
Title naming rights at a mutually-agreed major HKGA tournament, e.g. “xxx Men’s Senior Open Championship”
Rights to showcase products or services at all 30+ HKGA golf tournaments, e.g. product display, exhibition stand, company presentation or workshop, distribution of marketing materials, etc.
Rights to give away branded apparel or merchandise to competitors, officials and volunteers at all 30+ HKGA golf tournaments
Logo on all HKGA promotional materials including tournament posters displayed at golf clubs and ranges across Hong Kong
PARTNERSHIP RIGHTS AND BENEFITS
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2. BRAND ASSOCIATION & BUSINESS INTEGRATION
Exclusivity in your category
Rights to use the HKGA logo, official images and appropriate wording, e.g. “Proud Partner of the Hong Kong Golf Association”
Access to the HKGA database of subscribers for sales and networking activity, e.g. preferred rates for products/services or invites to launches/functions
Access to HKGA players and coaches for promotional activities, e.g. participation in a marketing or PR campaign or attendance at a company function or golf event
Option to host an annual HKGA function at your company’s offices in Hong Kong, e.g. a press conference or subscribers’ social event
HKGA officials and coaches to use your company’s products or services
Invitation to sit on a Partners’ Advisory Panel – intended to share ideas and build relations with other sponsors
HKGA to provide the necessary paperwork to facilitate available tax deductions
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3. EMPLOYEE ACTIVATION
Opportunity for employees or important customers to work as volunteers in premier positions at the Hong Kong Open and at major HKGA amateur events, e.g. walking scorers for key groups
Opportunity for employees or important customers to serve as mentors to elite golfers in Hong Kong and offer advice in areas including, for example, travel planning, schedule management and public speaking
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4. MEDIA COVERAGE & ADVERTISING
Exposure in all HKGA press releases issued regularly throughout the year to local and international print and broadcast media
Full-page colour advertisements plus special features in regular issues of HK Golfer magazine
Logo and promotion on the HKGA website
Logo and promotion on the HKGA monthly e-newsletter issued to subscribers and partners
Promotion on HKGA social media channels, English and Chinese
Logo in two annual HKGA advertisements in the national press – one English and one Chinese
The HKGA will work closely with your marketing and PR team to generate further ongoing coverage opportunities in print, broadcast and online media
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5. HOSPITALITY
Invites to social events at major HKGA golf tournaments, including a cocktail reception and the official prize presentation
A round of golf for guests at mutually-agreed HKGA golf tournaments
Invites to an annual HKGA “Partners and Patrons Golf Day”, including 18 holes of golf plus a cocktail reception and official prize presentation
Seasonal passes to the Hong Kong Open for all four tournament days
Invites to a HKGA-hosted drinks reception at the Hong Kong Open
Invites to a golf clinic conducted by a professional Tour golfer during the Hong Kong Open
Options to extend above hospitality rights to clients or customers
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Once again, we appreciate your interest in sponsorship of golf in Hong Kong and look forward to your feedback. We would welcome further discussions in order to better understand your marketing objectives and budgets, following which we will gladly tailor a more detailed proposal for your consideration.
Meanwhile, if you have any questions or require more information please do not hesitate to get in touch via +852 2504 8196 or [email protected].
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Hong Kong Golf Association Ltd | Suite 2003 | Olympic House | 1 Stadium Path | So Kon Po | Hong KongTelephone +852 2504 8659 | Fax +852 2845 1553 | Email [email protected]
WWW.HKGA.COM