sra day - marketing presentation
DESCRIPTION
A presentation I gave to the Student Radio Association's SRA Day in London talking about marketing small radio stations - like student stations and our digital radio station Fun Kids.TRANSCRIPT
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Getting More Listeners
Matt Deegan (@matt)
from Folder Media (@folder) & Fun Kids
(@funkids)
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Then:Student Radio
Radio Academy
GWR Group
GCap Media
Now:
Folder Media
Consultancy & ServicesDAB Multiplexes
Fun Kids
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What’s The Point of
Student Radio?
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Owned
EarnedPaidContra’d
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Owned & Earned
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Content as Marketing
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Small stations, big problems
•Small budget
•Young staff
•No lack of enthusiasm
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Station filter/objectives
•Does it drive awareness?
•Does it make money?
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Whilst we’re the only kids radio
station, that doesn’t mean we don’t
have other radio competition
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Half of stations have more than
500k listeners
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But it’s not just radio…
We’re competing for
time…
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Spend as much time on
marketing as you do on
programming
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Owned
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400k
pageviews
100
channels/200k
downloads
500k listening
instances
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Earned
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Contra’d
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Social
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Owned & EarnedWhat have you got?
Why should someone care/share?
Does it do a job for you?
How can you use your content
as marketing?
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ContraWhat have you got that someone
else wants?
What can you swap?
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Matt Deegan (@matt)
from Folder Media
(@folder)