stakeholder engagement sucks
Post on 08-Jan-2017
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STAKEHOLDER ENGAGEMENT SUCKS
@danmcquillan 19/2/10 #socialmediacsr
Will embracing stakeholder engagement through social media drive corporates to be more sustainable?
engagement is a platitude that avoids issues of power
sustainability that doesn't challenge core business values is superficial
its too late for cluetrain
conversations wont solve crises
social media is surfacing social deficit
bankers bonuses are based on the invisible labour of women, carers, migrant workers
the real social is social capital and the core economy (people and planet)
corporates & NGOs see themselves at the centre,surrounded by buzzing stakeholders
but digital gives people the chance to socialise solutions
its not about confrontation or collaboration; the keyword is construct
Social Innovation Camp builds web-based solutions to social problems
Digital gives us the means to construct alternatives like direct democracy...
So what can companies do?
"first, do no harm"
Her Majesty's Inspectorate of Constabulary is trying to squash Mypolice
make your data open...
...make your stuff hackable...
(check out IKEA hacker)
The problem starts at school...
the organisation is in our heads
social tech + critical pedagogy can empower
free your mind
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abusxrachelnpeppercandylynnpoetrosakransefutureshapenobordersbolistonsicamposkayMykl RoventineLeo Veger