stc design

Power of data. Simplicity of design. Speed of innovation.

IBM Spark

STC DesignEngage - Create - Consume

What is Spark?

visit www.spark.tc for more informationIBM | Spark

•Spark is an application framework

for doing highly iterative analysis

that scales to large volumes of

data.

•Spark provides a platform to bring

application developers, data

scientists, and data engineers

together in a unified, easy to use,

environment.*

* read more from Rob Thomas on the STC blog: http://www.spark.tc/spark/

Apache Spark™ lowers the barrier to entry to build analytics applications, by reducing the time

and complexity to develop analytic workflows.

http://www.spark.tc

What is the STC?


Bridge: STC is an interface between IBM

and the Spark community.

Contribute: We contribute to the Apache

Spark project.

Build: We build applications & experiences

on the Spark technology platform.

http://www.spark.tc

STC Design Mission


Make data available to everyone.

• We are a multi-disciplinary team of designers who

collaborate with the Spark community

• to create data experiences that benefit real people,

everywhere.

• We want to take Big Data out of the laboratory, and put it in

the hands of people who can use it to do amazing things.

Everything we do is open-source, available to the world.

http://www.spark.tc

How do we work?


STC Design has three primary areas of focus:

Create: Build new data science tools for

the community

Consume: Build experiences that demonstrate

the capabilities of Spark

Engage: Build experiences in collaboration

with clients & the community

http://www.spark.tc

Focus #1: Create


Current tools for data scientists are crude, difficult to use, and have a steep learning curve. It won’t always be this

way: STC Design aspires to create beautiful, powerful, easy to use tools for the community.

First project: redesign the Apache Zeppelin notebook to make it the best available for data scientists.

http://www.spark.tc

Focus #2: Consume


Data science means nothing unless “real” people can benefit from the technology. “Consume” apps are built to

place the power of data in the hands of anyone: business people, doctors, students, regular people anywhere. The

first of these apps is RedRock, a simple yet powerful Twitter analysis tool for the iPad.

http://www.spark.tc

Focus #3: Engage


STC Design is an IBM Studio, a place to collaborate with clients, partners and the open source community to

create data experiences that benefit the world.

http://www.spark.tc

Engage: Mission


Engage with the open source

community and promote

technologies around big data

leveraging Spark.

We aspire to help people with great ideas, or work

together to solve problems in ways that can be

extended to people and businesses everywhere.

http://www.spark.tc

Engage: Keywords


Explore

Innovate

Create

Open Source

Storytellers

Benefit people

Wow factor Public stories

Awesome partners

Flexibility

Experiment

Committed partners

STC Portfolio

Solve real problems

Sexy products

Real products

Community

STC Blog

http://www.spark.tc

Engage: Decision Tree


We would love to collaborate with

projects that are aligned with our

mission.

We could help teams with anything

regarding design thinking or design

process (from user research to ideation

sessions and visual design creation).

Is it open source?

Is it public?

Is the partner an existing IBM

client?

Is it a core product for

them?

Can it go public?

Estinguish

YES

YES

NO

YES

NO YES

Estinguish

YES

New engage opportunity

Does it use Spark?

Is the partner willing to

experiment?

NO

NO

Does the product need design consulting?

Estinguish

NO YES

Does the product have reasonable chances to be

launched?

Does the project allow flexible deadlines?

YES

CASE BY CASE

NO

NO

Estinguish

NO

YES

Is the product going to have a strong impact in the

community?

Are we going to have people support from the partner?

POSSIBLE PARTNERSHIP

YES

Estinguish

NO

YES

Estinguish

NO

Estinguish

NO YES

CASE BY CASE

YESNO

http://www.spark.tc

STC Design: milestone projects


RedRock is an app that analyzes Twitter data to help

people understand the response to any keyword:

-what are the unique conversations on the topic?

-how do people feel about the topic?

-when and from where have tweets originated?

-what are the professions of the people involved?

-what other topics are part of the conversation?

RedRock was kicked off the week after STC Design

launched, and the app was launched within a month.

RedRock

http://www.spark.tc



RedRock v2 built upon the RedRock foundations, but

with better visualizations, massively more data (2B

tweets), continuous data updating, and near

instantaneous performance.

RedRock was kicked off in September, and launched

mid October.

RedRock

http://www.spark.tc



Apache Zeppelin is the open source notebook that

forms the core user experience of IOP. Alongside the

IOP work of integrating Zeppelin into the platform, the

team is working on improvements to the open-source

version of the design. As of November, we have

already committed several bug fixes, and have core

improvements to UI functionality and design language

ready to submit.

RedRock

IBM Analytics Platform

1 2A Data Scientist or Data Engineer will be able to produce data visualizations directly from a notebook, and share these visualizations with stakeholders, in standard formats (i.e. .pdf, .exl, .html).

Data Scientists and Data Engineers will be able to actively collaborate,using their language of choice, in the same notebook, in real-time.

A member of the open source community will see IBM Design directly contributing assets to the Apache Zeppelin project and think of IBM Design as a leader in open source design.

HILLS 3

PERSONAS

SusanD ATA S C I E N T I S T

Analytics Knowledge

Business Knowledge

Programming Skills

BenD ATA E N G I N E E R

Analytics Knowledge

Business Knowledge

Programming Skills

Analytics Knowledge

Business Knowledge

Programming Skills

C E O

Diana

MISSION Introduce the first truly accessible exploratory data science tool to the open source community and establish IBM Design as a leader in the open source community.

COMPETITORS

Apache Zeppelin Notebook

http://www.spark.tc

Visit www.spark.tc for more information and sign up for the newsletter

Thanks,

Valeria Montrucchio | [email protected]

http://www.spark.tc

mailto:[email protected]?subject=