Steps to take control of your digital marketing today.7

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or should be, the cornerstone of digital marketing. Sure, you can have great segregated services doing their individual part to bring in an amount of success for a short period of time, but that success is capped unless you have a strategy in place that is built around your overall digital, business and financial goals.

Without a cohesive approach with a crystallised goal in mind, it’s a total waste of resources. But, how do you get to a place of fully understanding what those goals are to then work backwards and develop a strategy?

Well, we’re glad you asked…

There are steps you can take and questions you can ask yourself today to help you begin the process of understanding what you want, what your business needs and how you can achieve your goals in the digital space.

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What is your current digital presence?

What do you want to achieve from your digital presence?

My business is active on two or more social media platforms

When I google my product or service, my business is listed on the first search page

I pay for digital advertising

I get direct business through digital means (social media, website etc.)

I want to improve my profit margin

I want to expand my business’s visibility

I want to better utilise my sales team’s resources with more quality leads

I want to use digital to ease some of my own work burden

All of the above

What businesses do you think do a great job with their online marketing? Why?

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In terms of your business’s future (in and/or out of digital)…

What did you want to achieve in five years? Do you think digital marketing can get you there?

What did you want to achieve in one year? Do you think digital marketing can get you there?

Six months? Do you think digital marketing can get you there?

One month? Do you think digital marketing can get you there?

Google Analytics

Social Media Pages

Tagging, Event and Goal Tracking

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Are you looking for:

A long term strategy?

Quick gain results quickly?

Both?

What would be the message/messaging for your business in the digital marketing space?

4What is your quarterly budget for digital marketing?

What is your desired ROI and/or ROAS?

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Decide on the key objectives that will

drive your strategy (social media, SEO,

display ads etc.) and platforms and tools

you will use to tackle them online. Also,

consider what you will manage and what

you could outsource.

Key Objectives I can/want to manage

Platforms and tools I can/want to outsource

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L Make sure you are using the right platforms for the right parts of the funnel.

Constantly review your traffic, engagement and conversion data

Make decisions on activity based on these results and make changes, cull underperforming activities and add new campaigns

Setup for the next phase.

Awareness

Engagement

Consideration

Purchase/conversion

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