"stop drowning in business cards" – michelle villalobos presentation to glazer kennedy...

All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com

Stop Drowning In Business Cards!Michelle Villalobos(vee - ya - LOW - bos)

http://www.mivistaconsulting.com



Start Turning Business Cards Into Business

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does your “system” look like this?

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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com 4

challenges?




WHY?• no system to process/maintain• high volume• 1-to-1 follow up• wasting time• lack of focus• unqualified contacts• push rather than pull


objectives

• how to maximize results from networking

• address most common challenges

• identify strategies to keep contacts “warm”

• plan for lead generation

• identify “capture” methods

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one-to-one

one-to-many

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relationship models:

stop drowning model

extend

feedback

communicate

one-to-one

clients become

community“percolates” up to leads


from contact to client

1. capture (“Networking Like A Pro” - Ivan Misner)

2. input & organize

3. follow up/maintain to generate regular leads

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i. capturethe value piece



Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

ii. capture


introductions



Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

write an article

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http://www.MivistaConsulting.com



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(activity)

what value piece(s) could you quickly & easily offer to capture your ideal target?




universal concerns

• pain

• money

• happiness

• health

• time

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what matters to your ideal client?




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ii. input & organize(the process piece)




(manual)

(auto-sync)

✉

web

(auto-sync)

(manual)

(auto)


what’s your process?(map it out)




• batch

• automate

• outsource

• delegate

willworkFREE!




categorize

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(what categories matter?)




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iii. follow up/maintainthe trust-building piece



• 82% more successful on/after 3rd contact

• “7 touches” average

• 4 touches in 10 days (leads)*

• best is mix of contact methods

* Duct Tape Marketing

you should know...1


the cheapest, easiest, most effective way to keep a large audience engaged over time?




email

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Marie Forleo’s emails• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish

• Date Confidently Using Real Men's Tips! Your April 27 Dish

• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish

• 7 Secrets of a Flirting Goddess - Your May 1 Dish

• What NOT to Do On a Date - Your May 15 Dish

• The #1 Cause of Dating Drama – Your May 18 Dish

• Is He Mr. Right or Mr. WRONG? Your May 20 Dish

• Michelle, Why Didn't He Call? Your May 29 Dish

• Secrets of Getting Over a Breakup - Your June 1 Dish2

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

http://www.MivistaInc.com



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slideshows




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blog

stay informed (i.e., Google Reader)


write articles

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article “do’s”

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• title is everything- Communicate More Powerfully (Without Being a Bitch)- I’m Not Crazy, It’s Just My Personality Type

• use numbers-The Perfect 10 in Sales, The First 10 Seconds, The Next 10 Minutes,10 Days Later

- 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous

• tell the benefit (not the process)- Lose 10 Pounds in 1 Day – Eating Everything You Want!- vs. How To Use Yoga & Crunches for 90 Minutes Every Day

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don’t like writing?


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maintenance strategies

• be quick for first follow up (but batch & use system)

• stay on top of your industry news & be a source of valuable info

• entertain, educate or inform (or all three!)

• focus on your ideal, you’ll lose people, it’s okay

• you don’t have to write - there are other tools!

• be human, be authentic

• “Power of One”




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(activity)

what ongoing value could you quickly & easily provide to maintain your ideal target?




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social mediaa quick note on



social is the new business


old

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Be a person




committments

• today?

• this week?

• this month?

• in 3 months?

• this year?

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want this slideshow?

i’ll email it to youif you fill out the feedback form ;)




[email protected]

(888) 531-3830



http://www.MichelleVillalobos.com






"stop drowning in business cards" – michelle villalobos presentation to glazer kennedy...

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