storytelling at a trade show
TRANSCRIPT
Find Your Trade Show Story
Telling your Story
Finding your company’s story requires you to explore what makes your company, your
customers and your product unique.
Accenture’s Story
Accenture, a global leader in corporate management, wanted to tell their story and show how their consulting services transform everyday professionals into organizational superheroes.
Accenture Takes Action
Accenture turned visitors
into “Heroes of Risk”
using a 3D molding
camera and 3D printers.
Trade Show Superheroes
Once the 3D printer printed visitors’
profiles, they were attached to the
bodies of Lego™ “Heroes of Risk”
characters.
Trade Show Superheroes
Accenture created backstories for their “Heroes of Risk” characters to highlight the important roles risk managers play within their organizations.
A Memorable Story
Visitors felt valued by the experience and memorable giveaway. The campaign combined with a smart exhibit solution from Nimlok allowed Accenture to connect with attendees in a lasting and meaningful way.
Steps to Great Storytelling
1. Find your story
2. Take action and share your story
3. Leave behind a memorable message
See more examples of
Trade Show Story Telling at
www.nimlok.com