storytelling at a trade show

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Page 1: Storytelling at a Trade Show

Find Your Trade Show Story

Page 2: Storytelling at a Trade Show

Telling your Story

Finding your company’s story requires you to explore what makes your company, your

customers and your product unique.

Page 3: Storytelling at a Trade Show

Accenture’s Story

Accenture, a global leader in corporate management, wanted to tell their story and show how their consulting services transform everyday professionals into organizational superheroes.

Page 4: Storytelling at a Trade Show

Accenture Takes Action

Accenture turned visitors

into “Heroes of Risk”

using a 3D molding

camera and 3D printers.

Page 5: Storytelling at a Trade Show

Trade Show Superheroes

Once the 3D printer printed visitors’

profiles, they were attached to the

bodies of Lego™ “Heroes of Risk”

characters.

Page 6: Storytelling at a Trade Show

Trade Show Superheroes

Accenture created backstories for their “Heroes of Risk” characters to highlight the important roles risk managers play within their organizations.

Page 7: Storytelling at a Trade Show

A Memorable Story

Visitors felt valued by the experience and memorable giveaway. The campaign combined with a smart exhibit solution from Nimlok allowed Accenture to connect with attendees in a lasting and meaningful way.

Page 8: Storytelling at a Trade Show

Steps to Great Storytelling

1. Find your story

2. Take action and share your story

3. Leave behind a memorable message

Page 9: Storytelling at a Trade Show

See more examples of

Trade Show Story Telling at

www.nimlok.com