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Strategy Hacking

strat • e • gy:

Copyright 2019 James Wisdom, All Rights Reserved

Convey an Idea Marshal Support

Guide Actions Evolve


PNI Connections

James Burke

I

E

SR


As-Is

Where You AreThe Now

To-Be

Where You Want To BeThe Future

The Strategy


Gather Inputs

Choose Framework

Define Challenge

Analyze Inputs

As-IsWhere You AreThe Now


Define Challenge


Define Challenge

Be creative.Interview key players. Seek engagement.Listen for meaning. Consider the strengths and weaknesses of the business. Make and validate assumptions.Articulate, revise, repeat.


Copyright 2019 James Wisdom

Gather Inputs

Gather everything.Read, sift, understand, interpret.Seek expert help. Map existing Key Performance Indicators (KPIs).


Similarweb SpyFu Alexa Moat

Ahrefs Quantcast Serpstat Nacho Analytics


Analyze Inputs

Make the inputs useful through transformation.Identify information gaps and address them.Make and validate assumptions.Articulate, revise, repeat.Seek meaning.

Porter’s 5 Forces Blue Ocean PESTLE Scenario Planning

Value Chain Balanced Scorecard VMOST Kotter Change



Analyze Inputs

SWOT Capability Map Maturity Model Harvey Balls


Analyze Inputs


Choose Framework



Choose Framework

Select a framework that makes sense to you and fits the business challenge.Be comfortable shaping your own framework.This is a process of deconstruction.Visual and structural.Clear communication is paramount.

SlideShare Accenture / QPT Prezi SlideModel


Choose Framework


To-BeWhere You Want to BeThe Future

Describe Success

Define Vision



Define Vision

Be persuasive. This is your vision.Show don’t Tell don’t Sell.Craft an Executive Summary – an ‘elevator pitch.’ Describe the positive human impact.Know your audience. Seek feedback from key stakeholders.The vision reveals your framework.Your framework is your ToC.

It must be clear.


Define Vision



Define the KPI’s that this strategy will focus on.Craft a Business Plan – be realistic.Imagine the breadth of impact.Know your audience.Seek feedback from key stakeholders.

Describe Success

ROI ROAS NPS Revenue

Sales Employee Ratings Lifetime Value Retention


The StrategyHow to Get ThereThe Plan

How To Get There

Now What?

Show Your Work

Identify Risks and Uncertainty


Multifaceted – tech, culture, channels, governance, business environment, regulations, customer, brand … Illustrating and giving credence to the vision. Tie each facet back to the vision. Gap analysis – compare today to the future.Make it comprehensible but supported.


Show Your Work


Show Your Work


Change incurs risk.Realistic risks boost credibility.Give skeptics a voice – and address.There will be ample ambiguity – be honest. Brainstorm everything that could go wrong.Humans resist change. Acknowledge this. You’ve made assumptions. Declare them.

Identify Risks and Uncertainty The StrategyHow to Get ThereThe Plan


Consider all of the facets – in what order should they happen to ensure success?Consider priorities – quick hits versus long game.Create a roadmap. Seek feedback from key stakeholders.


How To Get There


How To Get There


Seek comment and commitment.How will we, together, usher in this strategy?Who needs to be involved and support?Tangible asks – money, time, personnel, infrastructure, technology, vendor support … Everyone will be asking:

How Much will it cost?How does this affect me?


Now What?


01.Challenge

02.What We Know

03.The Strategy

04.Next Steps

05.Appendix

DeliveryStructure


One Last StepCUT IT


Thank YouQ&A

Expanded content, sources & survey at consultingwisdomllc.com/blog

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