strikead & experian briefing november 2013: the london edition hotel
DESCRIPTION
TRANSCRIPT
Experian Briefing
• Introduction• Evolution of data on mobile• The power of RTB and data• Experian• Back to work…
Introduction
• Very excited to be here today talking about imminent launch.
• Sneak preview of a mobile first.
• Integration currently underway with launch expected late Q4.
Evolution of data on mobile
The data available on mobile has always been rich, and unique…
• Device information• Connection information• Browsing information• Location information
But unique challenge
Identifying and targeting user segments without cookies is difficult…
• Site / app / channel buy• Proprietary device
identification• 3rd party device
identification• Location
The power of data and RTB
Experian and StrikeAd
Making the data work
Mosaic data is geographically static whereas users are mobile.How we will ensure that we are accurately target consumers.Looking forwards we will build confidence and tie segments to devices.
©2013 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other products and company names mentioned may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without prior written permission of Experian Limited.Experian Public.
StrikeAd Breakfast Session
Colin GrievesHead of Strategy & Propositions Experian Marketing ServicesNovember 2013
11©2013 Experian Limited. All rights reserved.Experian Public.
Unique data differentiation in Experian segments
Yottabyte’s of data linked to consumers,
connected to all channels.
1 billion individual data points each month
12©2013 Experian Limited. All rights reserved.Experian Public.
TargetingSegmentationInsight
Bringing consumers and brands closer together
To Drive
Across All Channels
Our Vision is 360° Online + OfflineProvide the richest, most descriptive data available on cross channel consumers
13©2013 Experian Limited. All rights reserved.Experian Public.
4 year track record in display
Deep expertise in consumer and
spatial data & its application to
digital markets
Over 100 advertisers regularly using Experian data
And now extending our expertise in the Mobile Space
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So – what is this thing
called Mosaic?
15©2013 Experian Limited. All rights reserved.Experian Public.
Mosaic brings data together to create a common language used by 1000’s of UK & Global companies
15 Groups One Mosaic67 Types
16©2013 Experian Limited. All rights reserved.Experian Public.
Planning your audience is easy
Select from a wide range of segments to define your Mosaic audience
- Demographic- Lifestyle behaviour- Financial behavior- Vertical propensity
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Andrew Morsy…E11 2LW
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Steve PereiraNW6 1NU
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21©2013 Experian Limited. All rights reserved.Experian Public.
Please contact us for more information
www.experian.co.uk/mosaic
@ExperianMkt_UK
0845 234 0391
www.experian.co.uk/marketingservices
