tag driven information architecture using moss

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Tag Driven Information Architecture using SharePoint 2007 Case Study: NZ Ministry of Transport Ari Bakker

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This session covered ways in which to utilise the tagging features of MOSS to create an attractive and easy-to-use intranet portal. The presentation was delivered to Melbourne MOSSIG on the 27th of August 2008.

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Page 1: Tag Driven Information Architecture using MOSS

Tag Driven Information Architecture using SharePoint 2007

Case Study: NZ Ministry of Transport

Ari Bakker

Page 2: Tag Driven Information Architecture using MOSS

Overview• The New Zealand Ministry of Transport (MoT)

is a government agency responsible for creating transport related papers and reports for the NZ government

• They wanted an intranet that would improve the flow of information around the organisation, as well as being engaging and enjoyable to use.

Page 3: Tag Driven Information Architecture using MOSS
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Achievements• Initial phase built in 2006 on MOSS Beta 2• Second phase completed in May 2007• Won Microsoft New Zealand’s Partner Solution

of the Year, and Business Productivity Solution of the Year awards in 2007

• Named in Nielsen Norman Group’s “Top 10 Intranets of 2008”

Page 5: Tag Driven Information Architecture using MOSS

How we created a winning User Experience

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Goals• Improve information flow throughout the organization • Improve information findability to reduce staff time spent

looking for information• Improve access to business-critical information• Support and strengthen the MoT culture and improve staff

morale and job satisfaction by having the intranet be a channel for staff interaction

• Reduce the amount of email communication between staff by creating a functional and attractive communal space

Page 7: Tag Driven Information Architecture using MOSS

Understand your users• Personas• Task flows• Field research

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Making information “findable”

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Pathways to information

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Pathways to information

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Metadata magic

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Metadata magic

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Metadata magic

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Metadata Schema – Tags (Columns)

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Metadata Schema – Content Types

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Page based tagging

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Demo

How metadata makes things findable

Page 26: Tag Driven Information Architecture using MOSS

Engaging the user

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Engaging the user

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Survey results

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Desktop based alerts

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Outcomes• “Observations show that staff are exploring

the new design and features—and as a result discovering information they initially missed.”

• “The redesign results go beyond just general satisfaction—they’re having a positive effect on staff productivity as well.” - Hamish Denston – Intranet Content Manager

Page 32: Tag Driven Information Architecture using MOSS

Outcomes• Prior to the intranet, employees communicated to

all staff or to a group of staff members using email.

• The email volume was significant, as was the demand on staff time in dealing with it. These emails have been replaced with the intranet’s Alerts and Announcements features, and the notifications are now unobtrusive.

• “This helped to reduce the stress on staff of having a build-up of emails—that may or may not be relevant—cluttering their in-boxes.”

Page 33: Tag Driven Information Architecture using MOSS

Lessons Learnt• Know your CMS – get people who understand

the technology involved in the design process• Communicate with your users regularly—

before, during, and after the project phase• Have a plan for deployment – initially and for

fixes and future phases

Page 34: Tag Driven Information Architecture using MOSS

Thank you

Blog: ari.provoke.co.nzMail: [email protected] (Design): zefamedia.co.nz