tapping the hwns market in china - hainan, nov 2015 : contact [email protected] for more info

2015.11.27 - 11.30

2

The ultimate lifestyle show of the year

The ultimate social platform for Chinese HNWIs

The ultimate rendezvous of luxury lifestyle, international affluentials and business elites

About Hainan Rendez-Vous

PART.2 2015 Hainan Rendez-Vous

PART.1

Contents

• Brand Story

• Core Strength

• Review of past editions

• Authoritative Data

About Hainan Rendez-VousPart 1

Hainan Rendez-Vous,

an interpretation of high-end lifestyle

During the 2009 Macau private jet exhibition, BluInc, the Singapore media group,

received Mr. Wang Dafu, chairman of Visun Group. In the spare time, one of

BluInc's staff mentioned accidentally to Mr. Wang that such a jet exhibition could

also be held in Sanya. Immediately, Mr. Wang replied: "It would be too simple to

only exhibit jets, yachts should also be included." As such, the outline of Hainan

Rendez-Vous was formed.

At the end of 2009, Mr. Lawrence Wang brought up the high-end exhibition concept

integrating business jets, yachts, and luxury lifestyle; In April 2010, the first Hainan

Rendez-Vous made its debut. After 5 years’ development, the panorama of Hainan

Rendez-Vous gradually becomes clear. The world's top brands of business jets,

yachts, sports cars, jewelry, artworks and high-end real estate tell their own brand

stories to Chinese customers on the platform of Hainan Rendez-Vous. At the same

time, it also provides the HNWIs of China an opportunity to develop into

international culture and nurture the concept of lifestyle collection.

Up till now, Hainan Rendez-Vous has become the symbol of China's luxury lifestyle

exhibition.

About Hainan Rendez-Vous: Brand Story

Founder of Hainan Rendez-Vous, NPC member of

Hainan Province，Chairman of Hainan Visun Real

Estate Group Co., Ltd

Message from Mr. Lawrence Wang:

We have started the preparation for 2015 Hainan

Rendez-Vous, and on behalf of the Visun Group, I’d

like to make sincere invitations to the global brand

exhibitors, cooperators, service providers and media

friends, common concerns are needed eagerly and

welcome to participate in the 6th Hainan Rendez-Vous

to be held in Sanya in November, 2015.

Customer Resource HNWI Circle

Geographical Advantage

Media Resource High-end Events

Group Background

About Hainan Rendez-Vous: Core Strength

• Important strategic location in the South China Sea

• Identity advantage of international tourism island

• Core plate of Southeast Asian economy, gathering place for top

celebrities in Asia

HAINAN·SANYA

Top geographical advantage in Asia


Geographical Advantage

High-end industries of Visun Group

•Hainan Rendez-Vous is a brand owned by Visun Group,

which was established in 1998. After 16 years'

development, Visun Group now has become a

comprehensive operator integrating tourism, real estates,

business, hotels, yacht clubs, horsemanship clusb, Visun

Royal Wine Club, property management service, sports

competitions, culture and entertainment with total assets

around 10 billion RMB. Meanwhile, subsidiaries of Visun

Group safeguard the operation of Hainan Rendez-Vous.

Support from society

•Hainan Rendez-Vous is strongly supported by Sanya

government and Hainan Tourism Development

Commission.


Group Background

*Only parts of cooperative brands are listed and names are listed at random


CustomerResource

VVIP with assets value of over 2 billion RMB

•Privileges enjoyed include: access to all exhibition area,

VVIP exclusive area and all activities; business jet shuttle

service; hotel reception by the organizer

VIP with assets value of over 500 million

RMB

•Privileges enjoyed include: access to basic

exhibition area and basic activities

Data source: 2014 Wealth Report

Beijing

Guangzhou

Shanghai

Shenzhen

Hangzhou

Wenzhou

Nanjing

Suzhou

Ningbo

Chengdu

TOP10 cities of HNWIs——invitation area


High Net Worth Individuals (HNWIs) Circle

Art works field--investors and collectors of antique art works, famous curators from home and abroad, avant-garde artists, etc., 24%

Luxury field--buyers of business jets, super yachts, luxury cars and jewelry, 36%

Pre IPO entrepreneurs--recommended by VC firms,

6%

Financial entrepreneurs of VC, PE, private banks etc.,

9%

Entrepreneurs and senior executives of listed companies, business leaders of private companies etc.,

12%

Entrepreneurs of IT, game, network, E-commerce and internet

finance, 10%

Government leaders,

3%

Distribution of HNWIs


HNWIs Circle

*Only parts of cooperative media are listed and names are listed at random


MediaResource

Rich planning and organizing experience regarding high-end activities

•China Rendez-Vous is organized by China Rendez-Vous Exhibition Co., Ltd., which

provides services including complete event planning, professional invitation and

media communication. It has also accumulated rich planning and executing

experience regarding high-end activities via the previous 5 editions and is able to

secure the promotion of exhibited brands during the event.

High-end Events


1

stGeneral Information•2010.4.2-4.4

•Exhibitors: 150

•Visitors: Around 5000

Yacht•The world’s top six yacht groups including Brunswick, Beneteau, Ferretti, Azimut-Benetti,

Sunseeker and Princess gathered at Sanya, making it the first exhibition in China with the

superyachts gathering on water.

Business Jet•Airbus Corporate Jet and Boeing Business Jet, giants of the world’s business jet industry, made

their debut in China publicly. The business jet brands covered famous types such as Airbus,

Bombardier, Cessna, Boeing BBJ, Dassault Falcon, Gulfstream, Bell and Embraer.

High-end Lifestyle•Display of Eurocoper, the first helicopter manufacturer in the world, and 12 world-top prestige cars,

including Italian sports car brands Lamborghini and Ferrari, British brands Rolls-Royce and Jaguar

and Land Rover and German brands Porsche and Mercedes-Benz AMG. There were also financial

services brands represented by Deutsche Bank and foreign wine brands represented by Chivas

Royal Salute and other world giants in different fields.

About Hainan Rendez-Vous: Review of Previous Editions

2

ndGeneral Information•2011.4.1-4.4

•Exhibitors: 185

•Visitors: Around 15000, among which more than 250 VIPs participated in the event, fully reflecting

its high-end feature that Hainan Rendez-Vous serves HNWIs.

Yacht•Nearly 100 yachts were exhibited, including 10 superyachts over 24 meters in length. The world’s

top six yacht groups, more than 20 international yacht brands and almost 100 well-known yachts

gathered at Visun International Yacht wharf.

Business Jet•15 fixed-wing aircrafts and 2 helicopters from world-famous business jet brands were shown

simultaneously at Sanya Phoenix Airport.

High-end Lifestyle•Luxury brands including LV, Chopard and Lamborghini were exhibited in succession. Meanwhile,

golf region and “Art in Hainan” exhibition were newly added.


3

rdGeneral Information•2012.4.5-4.8

•Exhibitors: 200

•Visitors: around 20,000

Vast Scale•230 international brands took part in the exhibition, more than 20 yacht brands from the world’s

top 5 yacht groups were included. The exhibition area included 88,000 sqm water area and 32,000

sqm land area, expanded by almost a third compared with the previous year.

Good News from the Exhibitors•The sales volume of Yihong Yacht was over 25 million yuan, Sunseeker 130 million yuan, Visun

Group about 60 million yuan, Speedomarine sold 2 yachts, Beneteau cooperated with Visun Royal

Yacht Club and sold a sailing yacht Sense 55, about 6 million yuan.

Industry Impacts•First private jet industry forum was held successfully in the edition. The world’s luxury yacht

manufacturer brand Hatteras announced its access into Chinese market.


4

thGeneral Information• 2013.3.30-4.2

• The total on-site order amount reached several billion yuan.

• The visitor flow surpassed 20,000, which created a new record in history.

Updated Scale•Monaco Yacht Club delegation came to the exhibition for the first time, and French Government

sent a delegation composed of the most representative and top brands to the exhibition again.

Yacht•The world’s most advanced European and American shipyards brought 130 yachts and over 200

exhibitors set up booths in the main exhibition area, including top superyachts brands Lürssen,

Oceanco, Royal Huisman, Feadship and so on.

Business Jet and High-end Lifestyle•Well-known business jet brands presented their jets at Sanya airport. McLaren exhibited its new P1

sports car. Besides, different types of modern cars including Aston Martin, Ferrari, Rolls-Royce and

Lamborghini were also on displayed.


5

thGeneral Information•2014.3.27-3.30

•This edition gathered more than 20 yacht brands including the world’s top five yacht groups and

more than 130 yachts.

•It attracted 23000 people including 13000 VIPs.

•29 yachts and 3 business jets were sold during the exhibition, order amount totaling 800 million

RMB.

Yacht•Transactions were made with Antares series of Beneteau, Monte Carlo, Sunreef, Jetpon, Yihong and

Martello, and the on-site total order amount was over 10 yachts.

Business Jet and High-end Lifestyle•A number of customers reached intended cooperation with world’s top aircraft manufacturers

such as EMBRAER and Bombardier. On the very first day of sports car exhibition, a Pagani supercar

was sold at over 23 million yuan. Manli Jewelry took part in the exhibition for the first time and one

of its pearl necklaces named “Waterfall” was sold at the price of 2.88 million RMB


About Hainan Rendez-Vous: Authoritative Data

Outstanding results obtained by China Rendez-Vous

•The accumulated transaction amount reaches tens of billion RMB.

•There are more than 300 brands for exhibitors, with the customer’s c

ontract extension rate higher than 85%.

•The accumulated person-time coming to the exhibition reaches 100

thousand.

Number of visitors

Media Value

Number of VVIPs

Part 2 2015 Hainan Rendez-Vous

• Theme Annotations

• Site Planning

• Italian Pavilion

• Highlight Events

• Invitation

• Integrated Communication

• Participation Forms

• Booth Type

• Corporation Process

• Contact Us

2015 Hainan Rendez-Vous: Theme Annotations

DREAM · ART · LIFE

2015 Hainan Rendez-Vous

Nov 27-30, 2015

Sanya, China

2015 Hainan Rendez-Vous: Site Planning

Italian Pavilion

2015 Hainan Rendez-Vous will

have the Italian Pavilion for the

first time.

The Italian Pavilion is planned

to include Exhibition Area,

VVIP Reception and

Negotiation Area, Italian Food,

Fashion Boutiques and

Furnishings.

2015 Hainan Rendez-Vous: Italian Pavilion

Alberto Bradanini

the Ambassador of Italy in China

Recently, World Capital interviewed

Mr. Alberto Bradanini, the

Ambassador of Italy in China, who

revealed the reasons and

expectations of this corporation.

Highlight 1: The potential market and popularity of Italian culture and brands

are growing in China.Italian brands are always leading the top fashion all over the world and Chinese customers

have realized the popularity and superiority of products made in Italy. It is estimated that in

the near future, creative Italian products will have a significate growth in China.

Highlight 2: Hainan is like a bridge connecting the economical corporation

between Italy and China, creating more diversity and convenience.Mr. Alberto Bradanini mentioned in the interview that Hainan is playing an important role in

the development of tourism in China and it has similar weather as in Italy since both have

tropic/ temperate weather on islands. Various Italian culture is helpful in boosting tourism in

Hainan and the exemption license in Hainan will help promote Italian products and relating

services.

Highlight 3: Italian Pavilion in 2015 Hainan Rendez-Vous will build up a

platform to promote high quality Italian products in China.Mr. Alberto Bradanini stated that on one hand, Hainan Rendez-Vous not only provides an

advantageous platform for Hainan but also helps promote the marine industry and lifestyle

in China. On the other hand, the Italian Pavilion will let Chinese customers have a close look

at the unique and exquisite Italian products, as well as Italian traditions, culture and style. In

addition, Mr. Alberto Bradanini also emphasized that 2015 Hainan Rendez-Vous will actually

has an effect on helping Italian brands gain support from Chinese government, which will

lead to the possibilities of building up distribution network in China.


Italian Pavilion

Marco CasamontiDesinger of Italian Pavilion

Marco Casamonti received his PhDfrom the architecture faculty ofGenoa in 1994. In 1988, he co-founded Studio Archea with LauraAndreini and Giovanni Polazzi,starting his design business.

He and Studio Archea attendedmany domestic and foreignarchitecture bids and consultationevents and won many awards. Since2006, Studio Archea has attendedmany competitive biddings in China,for example, the Changsha MeixihuInternational Culture & Art Centre in2011.

Italian Pavilion


Over a decade, APAX has dedicated ourselves in premium event

marketing service, event production, BTL marketing planning and

management. Today, APAX is known as one of the leading event

marketing agencies in Asia Pacific region, with 4 offices and partners

in Europe and America.

APAX’s philosophy comes from the ‘Purple Triangle’ that was

inspired from the capital letter ‘A’. In architecture design, it is the

most stable form, which is the foundation to challenge height and

safety.

2015 Hainan Rendez-Vous: Event Management Partner

Nov. 28

King’s Feast / BAZAAR ART Night

Nov. 27

Opening Ceremony

Nov. 26

Media Dinner

Nov. 29

Golf Tournaments& Awards Dinner

Nov. 29

Superyacht Broker & Charter Lunch

/ Jet Forum

Nov. 27

Official Opening Gala Dinner

& After Party

2015 Hainan Rendez-Vous: Highlight Events

Media Dinner

Media dinner will be held at

night on Nov. 26, before the

official event begins. Media

dinner will welcome local &

foreign media representatives.


Opening Ceremony

The annual Hainan Rendez-Vous

always officially opens with such

a ceremony. People of all circles

will get together in Sanya and

enjoy the long-awaited feast.


Official Opening Gala Dinner

At the very evening of opening

ceremony of Hainan Rendez-

Vous, the organizer of the

exhibition will sincerely invite

exhibitors, sponsors, HNWIs,

media and friends from all

walks of life to inaugurate the

grand new edition of Hainan

Rendez-Vous.


King’s Feast / BAZAAR ART Night

This year, famous artist Ye

Yongqing will corporate with

top chefs to work on the menu

based on a certain theme.

King’s Feast/ BAZAAR ART

night will be great chance to

promote domestic and foreign

art and quality life.


Every year, exhibitors and

sponsors of top brands from

the world gather together and

communicate here. They can

meet old friends cheerfully and

also make more new friends so

as to enlarge their social circle.

Exhibitor Party


Art Show

In 2015 Hainan Rendez-Vous,

an art show combined with

ocean culture will be presented.


Golf Tournaments

There will be golf tournaments

in the afternoons of Day 2 and

Day 3 in 2015 Hainan Rendez-

Vous for selected VIPs and

yacht club members.


Golf Tournament Awards Dinner

Golf Tournament Awards

Dinner will be held at night in

MGM Sanya. VIPs will be

invited to witness the glory of

all the winners, while enjoying

the delicious food.


Superyacht Broker & Charter Lunch

With the huge development of

yacht industry in China,

domestic superyacht brokers

are in urgent need. 2015

Hainan Rendez-Vous will invite

top superyacht brokers to

exchange ideas with each other

and work together to promote

the development of yacht

industry in China.


Jet Forum

2015 Hainan Rendez-Vous will

invite top management people

in business jet industry to

exchange ideas with each other

and work together to promote

the development of business

jet industry in China.


BLUE Plan

In 2015, we will launch the

“BLUE Plan” to promote

environmental protection of

the ocean.

Love the ocean and respect

the ocean!


• Compared with last year, the total amount of VIP and VVIP customers in 2015 will continue to be increased by 20% to 30%.

• Region distribution: 70% of the guests are from Mainland (65% of the guests come from first-tier metropolis such as Beijing, Shanghai,

Guangzhou and Shenzhen, 35% are HNWIs from second-tier and third-tier cities), and 30% of them are from Hong Kong, Macao and

Taiwan as well as overseas Chinese entrepreneurs.

• Gender: 60% are males and 40% are females.

• Age: 49% of them are 35 to 50 years old and 43% of them are over 50 years old, and the others cover 8%.

• Total assets (RMB): 18% have more than 5 billion RMB, 37% of them have 2 billion to 5 billion RMB and 38% of them have 100 million

to 2 billion RMB and those with less than 100 million account for 7%.

35 to 50 years old

49%

Over 50 years old, 43%

Others,8%

More than 5 billion yuan, 18%

2 billion to 5

billion yuan, 37%

100 million

to 2 billion yuan, 38%

Less than 100

million, 7%

2015 Hainan Rendez-Vous: Invitation

Real-name Invitations

• Members of Visun Royal Yacht Club;

• Members of over 30 national yacht clubs (members of yacht clubs from Shanghai, Qingdao, Dalian, Guangzhou, Shenzhen, etc);

• Top private lounges and high-end clubs

• World’s private banks and account department of VIP credit cards;

• High-end customers of exhibited brands (loyal customers and potential buyers of yachts, business jets and upper-scale lifestyle brands);

• Customers of five-star hotels in Hainan (InterContinental hotel, Ritz-Carlton hotel, Mandarin Oriental hotel, Banyan Tree hotel and etc.);

• Official institutions of cooperation (EMBAs, MBAs and etc.);

• Listed companies and enterprises about to launch IPO

• Cooperative invitation to high-end professional media;

• Other invitation channels

2015 Hainan Rendez-Vous: Invitation

2015 Hainan Rendez-Vous: Integrated Communication Plan

Media

Communication

Schedule2014. Dec – 2015.Apr 2015. May - Aug 2015. Sep - Dec After Dec 2015

Warm-up period of promotion

Persistent periodHigh-frequency

communication periodFollow-up report

• Media Salon in

various cities

• Up-to-date news

announcement

• Press release

• Media Salon

• To fully report the

themes, highlights,

main visual image of

2015 Hainan

Rendez-Vous

• To persistently

report 2015 Hainan

Rendez-Vous To

create topics from

various angles

• To make suspense

continuously so as

to attract target

consumers

• Follow-up report

after the exhibition

• To let the public

understand deeper

about Hainan

Rendez-Vous and

unravel the previous

suspense

2015 Hainan Rendez-Vous: Integrated Communication Plan

Professional vertical media of yacht

Cooperation topics:

① Inverse evolution: the coming of China’s sea era

② China’s yacht map

③ The next decade of China’s yacht industry

④ The combination of yacht and art

⑤ Stock taking of yacht estate

⑥ The glamorous turn from made in China to made for China of yacht brands

Professional vertical media of business jet

Cooperation topics:

① One and a half hours=2 billion

② How luxury and high-end brands to break the ice in Chinese market through

activities

③ The 3.0 era of high-end brands

Focus on the theme “DREAM·ART·LIFE”, we will launch promotional topics according to various needs from different target customers

HNWIs① A hundred years of vicissitude of Chinese aristocratic life② Rare species – Chinese aristocrats③ Creative VC models and opportunities brought by Hainan Rendez-Vous

Government① The six years of mutual rise of Sanya and Hainan Rendez-Vous② To promote the connection of friendly cities between Sanya and Viareggio of Italy

via the bridge constructed by Hainan Rendez-Vous

Exhibitors

Public

① Inspiring stories of successful people, exclusive interviews and video promotion② Dreamer: Rendez-Vous opens a window for the public to the world③ Dream enjoyer: Rendez-Vous promotes the healthy and noble life concept and

lifestyle of HNWIs④ From dreamer to dream enjoyer

Target customers

Media proportion (plan)

Promotion of Hainan

Rendez-Vous10%

Promotion of yacht

brands30%

Promotion of

business jet brands25%

High-end lifestyle 25%

Others 10%

2015 Hainan Rendez-Vous: Official Media Partners

Participation

formsDescription of rights Brand categories

ExhibitorTo participate in the exhibition by

purchasing fixed booth

Yacht, business jet, luxury, car, real estate, art

work, etc.

SponsorSole brand cash sponsor, exclusive

in the same category

Jewelry, watch, wine, financial institution, hotel,

car, medical treatment and health, household

appliances, art and culture and etc.

2015 Hainan Rendez-Vous: Participation Forms

Single-Deck booth Double-Deck booth Special booth

Specifications:

•3m x 3m

•3m x 6m

•3m x 9m

•5m x 5m

Specifications:

•5m x 5m

Specifications:

•Open space (according to ac

tual demand)

2015 Hainan Rendez-Vous: Booth Types

The organizer provides the full

payment confirmation letter

01Communicate for particip

ation intention

02Define requirements and

sign a intent letter

03Sign the formal contract

and pay the deposit

The participant makes the resid

ual payment (within 20 days aft

er the contract signing)

04

The organizer confirms the

exhibition service content

05

06

2015 Hainan Rendez-Vous: Corporation Process

2015 Hainan Rendez-Vous: Contact Us

Website

www.china-rendezvous.com

Hotline

4008 609 695

Weibo

海天盛筵官方微博

WeChat

china-rendezvous

Instagram

visunhrv

Facebook

Hainan VISUN Rendez-Vous

Email

[email protected]

https://www.flickr.com/photos/jamoutinho/7448717958

https://www.flickr.com/photos/jamoutinho/7448717958

2015.11.27 - 11.30

tapping the hwns market in china - hainan, nov 2015 : contact [email protected] for more info

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