Target Audience/Genre Research for ‘Children Of

Love’

Genre HistoryElectronic dance/house music is a mix of both house and electronic dance music. Early songs that showed characteristics of this genre came about in 1996 such as ‘The Arrival’ by Arrivers. Also Basement Jaxx released songs similar to this genre and the act is still very popular today having had popular hits and produced soundtracks for films. In the early years of the 21st century the genre became increasingly popular and more and more new producers were creating this type of music. Today’s famous names include Skrillex and Martin Garrix. The tempo of this music tends to be quite fast averaging at about 128-130 beats per minute making it ideal for dance music.

Overview of genre/audience

The genre of our chosen song ‘Children of Love’ is electronic pop/house music with a positive, mellow vibe. Our target audience is quite a mainstream one as this type of music is currently increasingly popular. For the second year in a row since 2012, dance music had the most rapid growth in terms of tracks sold. However, generally the song is aimed at a younger audience of 16-25 year olds. This is because dance music is used in clubs and 18-25 year olds are more likely to go out and listen to this type of music. Also this younger more targeted audience is more likely to use platforms such as YouTube and iTunes in which this kind of music is very accessible to them. As well as clubbing, this type of music is also very popular at music festivals such as ‘Electronic Zoo’ which is a festival dedicated only for electronic dance music. This festival made use of this generalised young, ‘tech savvy’ target audience by using social media such as Twitter and sending Snapchat stories out for anyone to watch. This genre is often either used as dance music or remixed to be used as dance music. As this type of music is fairly modern, our video will have to follow that idea to reflect the meaning of the song.

Genre conventionsThere are few words in the song hence it is quite instrumental which follows the conventions of this genre. Other songs of the same genre that follow this convention are Animals by Martin Garrix and Habits (Stay High) - Hippie Sabotage Remix by Tove Lo. The lyrics in these cases are rare or repetitive just as they are in our chosen song. An interesting, quite unique part of ‘Children of Love’ is the fast violin sequence as this sound is not usually used in similar songs. This differentiates it from other songs that are similar. Typical music videos are parties in clubs, young people having fun and quite a lot of voyeurism with scantily clad women to attract a male gaze. These videos are sometimes cut to the beat to fit better with the song.

What does this mean for our music video?•Our video will use fairly fast cutting and try to cut to the beat•Our video will be positive and involve friends having fun•Our video will use young characters to try and relate to the mass young audience•Our video will feature technology including a mobile phone to keep it modern. •It will include interesting camera angles and editing to keep the audience interested.