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Different Applications of Photography in the Creative Media Industry

Task 1. Different Applications of Photography

Paige Ward

Advertising Industry

The Advertising industry use images to sell the product which theyre promoting. They use Graphic Communication which sends a message to a specific target audience.

Some of the famous photographers from this industry are:

Jonathan Knowles,

Michael Molloy, J

ustin Windle,

Williams Moy

James Broome.

Justin Windle

Fashion Industry

The Fashion Industry use a lot of advertising photography within the industry, they use these this type of photography to sell products and to highlight new trends. They use some images to pull people in. For example; some companies which are big for using this type of photography are vogue and Elle. Also a retail shops use it within the manikins in their window displays. Fashion includes clothing and accessories.

Some famous fashion photographers are;

Sebasian Kim Alice Hawkins

Richard AvedonAndrew G HobbsSteven MeiselSome of Sebasian Kims work is used for vogue magazines for example the two colourful photographs on the top right are work which was used in vogue magazine. I think the photographs are a really good example of the fashion industry because of the colours and textures used in the photograph.

Sebasian Kim

Andrew G Hobbs

Music Industry

The music industry have a variety of ways to sell their products using music photography for example; music videos, album covers, posters, gigs, festivals, magazines and the internet. Fashion can also come into the music industry as music artist could help promote certain clothing lines which also helps promote them. Some famous music photographers are;

Deneka PeninsonLindsay Best Mike LearnerRukesNeil Favila Ami Barwell

Mike Learner

Lindsay Best

Lindsay Best

Mike Learner

Sports Industry

Sport industries use a variety of different ways to promote themselves using photography for example in news papers, magazines, DVD Covers, Sports shops (JD) and the internet. The images can include a variety of different sports for example; Boxing, skiing, football, netball, basketball etc Some famous sport photographers are;

Bob Martin Mark Pain

Nigel FarrowTim ClaytonMax Rossi

Bob Martin

Mark Pain

Nigel Farrow

Tim Clayton

Photo journalism

This is a certain type of journalism which creates images to tell a news story. It is usually understood to refer only to still images, but video can also be used in broadcast journalism. Photojournalists create pictures that contribute to the news media. The images are usually the following;

Timeliness,

Objectivity,

Narrative.

Some famous photojournalists are

David Burnett

Donald McCullinPhillip Jones GriffithsDorethea Lange David Seymore

David Burnett

Donald McCullin

Phillip Jones Griffiths

Dorethea Lange

David Seymore

Fine Art Photography

Fine art photographyis created in the vision of the artist as a photographer, it stands in contrast to representational photography which is photojournalism. It can provide a documentary visual of certain subjects and events which have happened.

Name some famous photographersAnsel Adams Paul Biddle Scott Nead Joel Robinson

Ian Bramham

This can be a really interesting type of photography and by some of the photographs you can see a lot of work has gone into them for example the photography with the small man and magnifying glass and the small man walking up the balls.

Ansel Adams