TRAVEL AFRICA, SKIP MEDIOCRE TA S T E M A K E R S A F R I C A : : P O W E R E D B Y R A R E C U S T O M S

N O E A S Y WAY E X I S T S T O F I N D H I G H - E N D R E S TA U R A N T S , D I N I N G O P T I O N S , A N D E X P E R I E N C E S I N A F R I C A

G L O B A L L O YA LT Y P R O G R A M S A R E L I M I T E D I N O F F E R I N G S O N T H E A F R I C A N C O N T I N E N T

N O O N E - S T O P S H O P F O R A F R I C A F O C U S E D T R AV E L C O N T E N T F O R T H E J E T S E T T I N G C R O W D

A MOBILE APP AND WEB PLATFORM WHERE USERS CAN

FIND COOL PLACES T O V I S I T, D I N E , S TAY

I N A F R I C A

EARN PERKS F O R B E I N G L O YA L

C U S T O M E R S

MEET DOPE PEEPS A N D F E E L

L I K E A L O C A L

4M TRAVEL APP USERS

MARKET VALIDATION

MARKET SIZE

I N T E R N A T I O N A L T O U R I S T S T O A F R I C A

2 0 1 3

A F R I C A N S S P E N D I N G M O R E T H A N $ 2 0 / D A Y

2 0 1 3 (INTERCONTINENTAL MARKET)

(INTERNATIONAL MARKET)

+

232M 58M

N U M B E R O F M I L L E N I A L S I N T H E A F R I C A N M A R K E T & T R A V E L I N G T O A F R I C A

2 0 1 3 (SERVICEABLE MARKET)

40M

TA S T E M A K E R S A F R I C A U S E R S

( S H A R E O F M A R K E T )

MILLENNIAL + GEN Y TRAVELERS W A N T T O E X P L O R E T H E I R D E S T I N A T I O N S A N D H A T E T H E I D E A O F B E I N G C O N S I D E R E D T O U R I S T S

C U S T O M I Z AT I O N

P E R S O N A L I N T E R A C T I O N

T E C H N O L O G Y

D I S C R E T I O N A RY I N C O M E

NICHE AUDIENCE

MILLENNIAL + GEN Y IN AFRICA 7 0 % O F T H E U P P E R M I D D L E & U P P E R C L A S S

PRODUCT

CHOOSE A CITY SELECT A CATEGORY PRE-PAY YOUR EXPERIENCE

ALSO AVAILABLE ON DESKTOP + TABLETS

THE TASTEMAKERS

BUSINESS MODEL

WE TAKE A 10% COMMISSION ON EACH TRANSACTION

40M TA S T E M A K E R S A F R I C A U S E R S

$10 ( S H A R E O F

M A R K E T )

AV E R A G E F E E

$ 1 0 0 T O U R /D I N N E R / H O T E L

$400M R E V E N U E

P R O J E C T I O N 2 0 1 4 - 2 0 1 8

MARKET ADOPTION

TRIPS Q U A R T E R L Y

T A S T E M A K E R S T O U R S

# D E C E M B E R I N G H A N A

N A M I B I A A D V E N T U R E

E T H I O P I A W E L L N E S S

W I N E D O W N C A P E T O W N

TRAVEL SHOWS & FESTIVALS

N Y T I M E S T R A V E L S H O W ( J A N ) S A U T I Z A B U S A R A ( F E B ) C A P E T O W N J A Z Z F E S T I V A L ( M A R ) I T A S ( A P R ) I N D A B A ( M A Y ) G N A O U A M U S I C F E S T ( J U N ) E S S E N C E M U S I C F E S T ( J U L ) C A P E T O W N F A S H I O N W E E K ( J U L Y ) A F R O P U N K ( A U G ) U N G A ( S E P ) L A K E O F S T A R S ( O C T ) I N D I G O 2 ( N O V ) A L L B L A C K E V E R Y T H I N G ( D E C )

PARTNERSHIPS

TRACTION

SOCIAL BUZZ

ONLINE MEDIA

1 5 0 % F O L L O W E R S I N C R E A S E

2 0 0 % L I K E S I N C R E A S E

3 0 0 S I G N U P S I N F O U R D AY S

2 0 M I L L I O N S U B S C R I B E R S

1 M I L L I O N H I T S P E R M O N T H

LAUNCH PLAN

SEP

SHE LEADS AFRICA

COMPETITION

JAN MAY SEP

WEBSITE BETA LAUNCH

GHANA TRIP

WEBSITE PUBLIC LAUNCH

- NY TIMES

TRAVEL SHOW NAMIBIA TRIP

CAPETOWN JAZZ

FESTIVAL

APP LAUNCH ON I TUNES

INDABA

ESSENCE FEST

CAPETOWN FASHION WEEK

AFROPUNK

ETHIOPIA TRIP

LAKE OF STARS

INDNIGO2

ABE LAGOS

SEED FUNDING RAISE