tbiz 2012 talk su comunicazione efficace
DESCRIPTION
Quale problema risolvi con il tuo prodotto? Quale beneficio ne ha il tuo cliente? Rispondi a queste semplici domande per vedere i tuoi fatturai moltiplicarsi ed i tuoi clienti fidelizzarsi. Apple, Samsung, Google ed Amazoni hanno ben capito questo messaggio. Dai uno sguardo alle suggestioni di questa presentazione.TRANSCRIPT
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Il “segreto” di Apple e Google e’
…Carosello
…l’uovo di Colombo!www.master-mind.it
Tbiz 2012 Mostra d’Oltremare 7 Novembre
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Maurizio Imparato@mauryhappyLe “mie” aziende
www.master-mind.it
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www.master-mind.it
CRISI
RISCHI OPPORTUNITA’
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GLOBAL BRANDS BY INTERBRAND
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IL MERCATO CRESCE…
….E QUALCUNO CORRE VELOCE
www.master-mind.it
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www.master-mind.it
APPLE VS COCA COLA
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www.master-mind.it
APPLE VS SONY
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APPLE VS SAMSUNG
www.master-mind.it
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www.master-mind.it
E QUINDI, COME FANNO?
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www.master-mind.it
Carosello
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http://www.flickr.com/photos/armando_moreschi/5143643895/
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www.master-mind.it
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ANALIZZIAMO LA LORO
COMUNICAZIONE!
www.master-mind.it
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1) Prodotto centrica
2) Crea mondi “alternativi”
3) Autoreferenziale
www.master-mind.it
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1) Umano centrica
2) Sviluppa soluzioni in questo mondo
3) “Neutrale”
www.master-mind.it
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1) Umano centrica
2) Risolve problemi in questo mondo
3) Ovunque
www.master-mind.it
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e quindi l’uovo di Colombo?
www.master-mind.it
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1) Entra la mia vita
2) Fammi vedere come la migliori
3) Parlami di te
www.master-mind.it
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“Internet non fa miracoli,
nelle mani giuste
diventa miracoloso!”
www.master-mind.it
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www.master-mind.it