Today’s Topic!from

CleverpearLeadGeneration.com

Why “Leads” Don’t Materialize into Sales

Up to 79% of Face-to-Face Sales Calls Don’t Convert

That means a lot of time is wasted in front of the wrong crowd.

Why?

Dead End Sales Calls

No Sale

Sale

0

2

4

6

1stContact

2ndContact

3rdContact

4thContact

5thContact

Contacts Before A "Name" Becomes a Good Lead

Without proper nurturing and convincing an early attempt at a sale is jumping the gun…resulting in low closing ratios.

80% of Leads Turn Into Good Prospects Only After 4-5 Contacts

…today’s buyer is different. They can no longer be coerced or cajoled.

They want to be convinced before they welcome a sales call.

They initiate the sales process, not the other way around, but… • One third of all online leads

are never responded to.

• 21% of online leads simply are replied to with a canned email.

• 40% of companies don’t offer landing pages for information which educates the buyer and gathers leads.

leads do their homework online...lots of it!

If 80% of your potential audience is never nurtured and over half of those expressing interest are never adequately addressed…how many sales are you missing?

Yet in today’s world purchasers start, and often

end, the buying process with online information and nurturing education before

the sales call.

Over 80% of prospects already believe they know who they are going to do business with before the actual sales call.

No Nurturing = No True

Leads = Fewer Sales!

It’s that simple.

It takes a lot of time to set up, maintain and nurture leads.

To develop leads in-house takes a lot of money, systems and work.

Nurturing leads works, because it

recognizes the way buyers buy. It:

• Cuts sales cycle times.• Ends a lot of wasted sales calls.• Starts with where your buyers

start…online.• Allows the sales people to know

exactly what a prospect wants.• MEANS MORE SALES!

WANT HIGHER CLOSE RATIOS and

MORE SALES?

NURTURE

MORE &

BETTER LEADS!