THE BENNY WILLS GALA DINNER 3 September 2011

SPONSORSHIP PROPOSAL 2011

We support the search for a cure for paediatric brain tumours.

Help us achieve our goal of raising $1m for the Benny Wills Brain Tumour Research Program.

Our dream is to change the outcome for future children diagnosed with brain tumours.

Sponsorship is essential to making this dream come true.

Sponsor the Benny Wills Gala Dinner and help save the lives of terminally ill children.

Your support can change the destiny of children diagnosed with brain tumours.

CONTENTS

WHO ARE WE? 3

WHAT WE HOPE TO ACHIEVE 4

WHY

WE DO THIS 5

HOW YOU CAN GET INVOLVED 6

WHERE

OUR ANNUAL FUNDRAISER 9

THANK YOU

FOR YOUR SUPPORT 10

ABOUT SYDNEY CHILDREN’S HOSPITAL RANDWICK 11

The Benny Wills Gala Dinner is an annual event raising vital funds for paediatric brain tumour research.

Nine Canberra businesses sponsored the inaugural Benny Wills Gala Dinner in 2010 and many more donated items for our auctions and raffle.

In 2010 the inaugural event raised almost $40K which enabled Sydney Children’s Hospital, Randwick to commence the Benny Wills Brain Tumour Research Program.

Why not become a sponsor and be a part of this exciting new research program. $75K will fund a fulltime research assistant and $100K per year will enable the long-term running of this research program.

Together with Sydney Children’s Hospital, we work tirelessly to raise funds to protect the future of our children and help others.

Research is vital to helping change the outcome for chil-dren diagnosed with brain tumours.

WHO

ARE WE?

The Benny Wills Gala Dinner is an annual event raising funds to support the Benny Wills Brain Tumour Research Program at Sydney Children’s Hospital, Randwick. The Benny Wills Brain Tumour Research Pro-gram was established following the success of our inaugural fundraising event and honours Benny Wills who lost his twelve month battle with an inoperable brain-stem tumour in September 2009. Benny was just four when he passed away. Because of their location, it is impossible to biopsy a brain-stem tumour and consequently there is very little known about this type of cancer. To date the only treatment available is radiotherapy which temporarily shrinks the tumour and provides short-term relief from the associated symptoms. The Benny Wills Brain Tumour Research Program is a the first of its kind in Australia and will focus on obtaining autopsy samples of Brain Stem Gliomas in children from around Australia to investigate their nature and seek an effective treatment in the hope that a cure can be found for this deadly disease. The program will be lead by Dr David Ziegler, Staff Specialist Oncologist at Sydney Children’s Hospital, Randwick. Brain tumour research is seriously under-funded and yet is crucial for saving the lives of the increasing number of children being diagnosed each year. At present there is no government funding for this research and the program relies solely on community sponsorship. Our objective is to fund the Benny Wills Brain Tumour Research Program in the hope that we can help to change the outcome for future children diagnosed with brain-stem tumours.

Our goal is to find a cure for paediatric brain tumours.

In 2011 our goal is to raise at least $50K to support the initial phase of the Benny Wills Brain Tumour Research Program.

In 2012 we aim to raise $75K which will fund a fulltime research assistant.

In 2013 we hope to raise $100K to support the long-term running of the Benny Wills Brain Tumour Research Program.

In 2014 and beyond we hope to continue to support and provide for research in the hope of a cure.

Visit us at our website www.bennywills.org

WHAT

WE HOPE TO ACHIEVE

Being told that there is no hope for your child then having to watch them die slowly and painfully, is the most excruciating journey a parent can experience. What we hope to achieve by supporting the Benny Wills Brain Tumour Research Program is a cure for brain-stem tumours and hope of a future for parents and families of children diagnosed with these tumours. We believe our goal is achievable, but not without your support. We hope you will become a part of this exciting new research program and help us to find a cure for the deadly disease affecting more of our children each year.

ABOUT BRAIN TUMOURS

Brain tumours are the second most common cancer of childhood and unlike other childhood cancers, the incidence of brain tumours is increasing. While there have been many improvements in treatment, brain tumours remain amongst the most difficult childhood cancers to cure. Research is seriously under-funded and yet research focusing specifically on paediatric brain tumours is crucial to saving children’s lives. Sydney Children’s Hospital, Randwick through groundbreaking research, is leading the way in giving children diagnosed with brain tumours a much better chance of long-term survival. The Hospital relies solely on community funding for brain tumour research and rehabilitation.

Benny was four years old and 100cm tall when he passed away. His favourite colour was pink.

Families from Benny’s preschool and the Canberra community got together to create a magical fairy garden for Benny, somewhere he could go and spend time away from the doctors and the hospital.

Benny loved his family and friends but his favourite person in the whole world was his baby brother Tommy.

Benny’s dreams were to go to preschool, see real snow and play soccer. Because of the amazing support of our family, friends and Benny’s care team, he was able to do all these things.

Benny’s favourite TV shows were Charlie and Lola, Thomas the Tank Engine and Top Gear. His favourite movie was Disney Cars and he collected ALL the characters.

Benny loved painting and drawing and his picture of baby Benny and Mummy is our logo.

WHY

WE DO THIS

Benny was a bright, intelligent little boy with a smile that would light up the world and a terrific sense of humour. Benny wanted to be a policeman when he grew up, just like his daddy. On Friday 5 September 2008 at the age of 3, he was diagnosed with a diffuse pontine glioma, an inoperable brain-stem tumour. His prognosis, with treatment was twelve months. Benny underwent 25 sessions of radiotherapy at Sydney Children’s Hospital, Randwick but we knew that this would merely buy us some time and temporarily improve Benny’s quality of life. Benny’s tumour took away his ability to eat, walk and talk and he lost his fight for life on Friday 11 September 2009, 53 weeks after he was diagnosed. Benny was the bravest person we know. Despite everything, he never once complained and he kept on smiling right up until the end of his life. Our decision to honour our son’s incredible courage by raising funds for brain tumour research was and continues to be driven by the hope that we can prevent children in the future from losing their lives to brain tumours and other families from experiencing this devastating loss. We didn’t know when we set about organising our inaugural event that the money would be used to fund a new research program or that the Sydney Children’s Hospital would honour our son by naming the program after him. All the proceeds raised by the Gala Dinner will go to support the research program now and into the future. We couldn’t change the outcome for Benny, but with your help we can change the outcome for future children diagnosed with brain tumours. Together, we can make a difference.

HOW

YOU CAN GET INVOLVED - Become a Sponsor

The inaugural event was proudly supported by:

Gold:

Silver:

Bronze: Hewatt Earthworks Holcim Concrete Police Credit Union Ray White Double Bay

Community: The Wiggles, City News, The Canberra Times, The Brumbies, The Canberra Raiders, Domayne, Oakton, ACTTAB, Katie Puttock Photography, The Canberra Capitals, Fernwood Gungahlin,

Coffee Club Gungahlin, Enviropest, Deb and Dave Long, Little Sprout, Ziggy’s Garden Fresh, Opera Australia, Rebecca Wyse and Pinpoint.

Platinum Sponsor $10,000 Acknowledgement of your Company as Naming Rights sponsor

of this event. Prominent placement of Company logo on event related

marketing material. Media opportunities where available. Table of ten at the Benny Wills Gala Dinner. Invitation to attend VIP pre-dinner drinks with guest speaker,

hosts and other sponsors. Verbal acknowledgement of your support by the MC at the

dinner. Your Company logo, statement and link on the Benny Wills

Brain Tumour Research Program website. Further branding opportunities at the event through the use

of pull-up banners and other marketing material. Certificate of Appreciation acknowledging your generous

contribution. There is only ONE Platinum Sponsorship package available.

Gold Sponsor $5,000

Logo placement on event related marketing material. Provision of six places at the Benny Wills Gala Dinner. Invitation to attend VIP pre-dinner drinks with guest speaker,

hosts and other sponsors. Verbal acknowledgement of your support by the MC at the

dinner. Your Company logo, statement and link on the Benny Wills

Brain Tumour Research Program website. Further branding opportunities at the event through the use

of pull-up banners and other marketing material. Certificate of Appreciation acknowledging your generous

contribution.

HOW

YOU CAN GET INVOLVED - Become a Sponsor

Silver Sponsor $2,500 Logo placement on event related marketing material. Provision of four places at the Benny Wills Gala Dinner. Invitation to attend VIP pre-dinner drinks with guest speaker,

hosts and other sponsors. Your Company logo and link on the Benny Wills Brain Tumour

Research Program website. Further branding opportunities at the event through the use

of pull-up banners and other marketing material. Certificate of Appreciation acknowledging your generous

contribution.

Bronze Sponsor $1,000

Company name listed on event related marketing material. Provision of two places at the Benny Wills Gala Dinner. Your Company name listed on the Benny Wills Brain Tumour

Research Program website. Certificate of Appreciation acknowledging your generous

contribution. Community Sponsor N/A

Can be in the form of goods, services or financial. There is no minimum amount for community sponsorship. Company name listed on the Benny Wills Brain Tumour

Research Program website. Letter of thanks acknowledging your support. If the value of any goods or services donated is above $1,000 then acknowledgement by us matches that offered in the sponsorship packages.

Be a part of this exciting new research program and help save the lives of terminally ill children.

Become a sponsor and make a real difference to the lives of children with brain tumours and their families.

Your sponsorship can help to fund the search for a cure for paediatric brain tumours.

Without your help, our dream of finding a cure for brain tumours will remain just a dream.

Sponsorship is essential to making this research program a success.

Together, we CAN make a difference.

HOW

YOU CAN GET INVOLVED - Sponsorship Benefits

Become a Platinum, Gold, Silver, Bronze or Community Sponsor. For more information please visit our website www.bennywills.com.au

Your investment is Instrumental in providing the resources to save children’s lives.

Your sponsorship will give your organisation the opportunity to network with other organisations and VIP guests at the event.

Sponsorship increases your organisation’s exposure.

Through your sponsorship, you are partnering with one of Australia’s premier health services in saving the lives of children diagnosed with brain tumours.

Sponsorship reinforces your corporate image, public awareness and standing within the community.

Platinum (Naming Rights) $10,000

Gold $5,000

Silver $2,500

Bronze $1,000

Certificate of Appreciation

Branding opportunities at event

Invitation to VIP function

Logo placement on marketing material

Company name listed on marketing material

Company name on website

Company logo & link on website

Company logo, statement & link on website

Two places at Gala Dinner N/A N/A N/A

Four places at Gala Dinner N/A N/A

Six places at Gala Dinner N/A

Table of ten at Gala Dinner

Acknowledgement by MC

Media where available

We support the search for a cure for paediatric brain tumours.

Help us achieve our goal of raising $1m for the Benny Wills Brain Tumour Research Program.

Our dream is to change the outcome for future children diagnosed with brain tumours.

Sponsorship is essential to making this dream come true.

Sponsor the Benny Wills Gala Dinner and help save the lives of terminally ill children.

Your support can change the destiny of children diagnosed with brain tumours.

WHERE

OUR ANNUAL FUNDRAISER

Date: Saturday 3 September 2011 Location: Corinna Room, Canberra Southern Cross Club 92 - 96 Corinna Street, Woden ACT VIP Function: 6:30pm - 7:00pm Gala Dinner: 7:00pm - midnight Dress: Cocktail Tickets: $100 per person The evening will include canapés, two course meal and drinks, live and silent auctions and a raffle. The MC for the evening will be ABC Radio presenter Tim Gavel and the celebrity guest speaker will be Peter Overton from 60 Minutes. Full details of the event can be found on the Benny Wills Brain Tumour Research Program website www.bennywills.org

Thank you Gracias Obrigado

Merci Gracies Asante

Grazie Dank u Hvala vam

Dekuji Tak Danke

Salamat Kiitos Ddiolch ‘ch

Dank u wel Terima kasih Efxaristo poli

THANK YOU

FOR YOUR SUPPORT

Thank you for your support. Your help can make a real difference to the future of so many children from across NSW, the ACT and beyond. We are sincerely grateful to the community for their support and commitment to seriously ill children and hope you will take this opportunity to get involved with the Benny Wills Brain Tumour Research Program. Together, we can change the destiny for future children diagnosed with brain tumours. For further information: Imogen and David Wills Tara Donnelly Founders, Benny Wills Gala Dinner Campaign Manager M. 0417 065 404 (Imogen) Sydney Children’s Hospital, Randwick M. 0418 466 850 (David) P. (02) 9382 1188 E. imogen@bennywills.org E. Tara.Donnelly@schf.org.au W. www.bennywills.org W. www.schf.org.au

Sydney Children’s Hospital, Randwick maintains strong national and international relationships in clinical, re-search and organisational do-mains.

Sydney Children’s Hospital, Randwick provides many specialist services to families of seriously ill children including bereavement counselling.

The priority of Sydney Children’s Hospital is children’s health. The hospital is known for its dedication and service to children. Their motto is children first and foremost.

All Canberra children diagnosed with cancer are treated through Sydney Children’s Hospital, Randwick.

Sydney Children’s Hospital, Randwick, provides services to many regional communities including Dubbo, Coffs Harbour, Canberra, Wagga and more.

Working together, with your support we can change the future.

ABOUT

SYDNEY CHILDREN’S HOSPITAL, RANDWICK

Sydney Children’s Hospital, Randwick is a leading, tertiary-referred, paediatric hospital servicing

NSW, the ACT and beyond. 160 inpatient beds admitting over 15,000 children every year with 700 children cared for round

the clock in the Intensive Care Unit. Providing in excess of 315,000 occasions of service and over 13,000 hours of specialist outreach

medical services throughout the state and surrounding areas every year, including clinics for oncology patients. Providing specialist children’s clinics in over 20 regional communities including Dubbo, Coffs

Harbour, Armidale, Canberra, Wagga, Lismore, Orange, Newcastle and many more. Winner for Best Hospital Performance-Principal Referral and Specialist Hospitals at the 2007

and 2009 Annual NSW Health Awards.