the blurred line between personal and business branding in community management
TRANSCRIPT
The Blurred Line Between Personal and Business Branding in Community Management
Carrie Keenan Social Media Community Manager Thill Logistics, inc
@CarrieJKeenan
#SMRock3
The Blurred Line Between Personal and Business Branding in Community Management
#SMRock3
Social m
edia
manage
r
The Blurred Line Between Personal and Business Branding in Community Management
#SMRock3
Social m
edia
manage
rCommunity manager
The Blurred Line Between Personal and Business Branding in Community Management
#SMRock3
Social m
edia
manage
rCommunity manager
Hybrid
The Blurred Line Between Personal and Business Branding in Community
Management
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Bull"it
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Why call bullshit?
#SMRock3The Rules for creating voice
#SMRock3The Rules for creating voice
NO
No
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My Personal Rules:
No profanity
No complaining/nastiness towards clients/customers/competitors
No drunk tweeting
Don't be a douche
Don't embarrass yourself
Always double check before posting broken itbroken it
broken it
too much!
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Decide if or how you want to connect the company you manage and your personal accounts
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Develop your personal brand
Do things outside of your work that makes YOU stand out
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Develop your personal brand
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Develop your personal brand
Show your face YouTube Hangouts Speak
Go to events
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Develop your personal brand
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Miss steaks Happin
Mistakes Happen
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CYA
Double check before posting! Use a management tool like HootSuite Set user posting controls & permissions Stop and think before posting
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The Good
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The Bad
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The Ugly
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The Ugly
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No complaining/nastiness towards clients/customers/competitors Don't be a douche
Always double check before posting
Don't forget!
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Community management & personal branding in tragic times
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