the bonner network’s serve 2.0 initiative: applying social media tools for campus- community civic...
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The Bonner Network’s Serve 2.0 Initiative:Applying Social Media Tools for Campus-Community Civic Engagement
A Project of the Bonner Foundation and Middlesex County College
A program of:The Corella & Bertram Bonner Foundation10 Mercer Street, Princeton, NJ 08540(609) 924-6663 • (609) 683-4626 fax
For more information, please visit our website at www.bonner.org
Big PictureProgress So FarIntroducing Sub-GranteesEvaluation StrategyNext Steps
Serve 2.0 Sub-grantee CallAgenda
• 80+ campuses nationwide with 3,000 students• Intensive, multi-year service & civic engagement program• Student development, community impact, campus culture of service• 20 years of work to build an integrated model• Using Serve 2.0 to confront the challenge: how to tap and
leverage our network’s shared capacity (@ campus & national level) to take engagement to the next level?
Context — Who Are We?
Which social media tools can best:
•Inspire greater numbers of students to engage in service?
•Be used for student learning and leadership development?
•Help increase variety, impact, and quality of campus/community partnerships?
•Increase communication & coordination on and between campuses and community partners?
What we want to learn and accomplish...
Going broader• Recruiting• Increasing levels of service• Finding new partners
Going deeper• Improving education• Higher quality placements• New forms of civic work
Connecting & leveraging• Across campuses• Across partners• Across issues• Across projects
Social Change
Health
Poverty
Environment
Education
Reflection
Readings
Policy
Non-profits
Government
Higher EducatonCommunities
Sharing Inspiration & What Works
Connecting Service to Solutions
StudentsFrom Best Practice to Common Practice
Staff & Faculty
Partners
Elected Officials
Policy Makers
Building a movement:around civic engagement
community buildingdiversity
international perspectivespiritual exploration
social justice
•National networking
•Campus organizing
- recruitment & publicity
- training, reflection & enrichment
- project management
- fundraising & resource development
•Policy research, education & advocacy
We’ve been experimenting with and applying social media tools for...
Networking campuses to share:
•Program models & profiles
•Best practices
•Management resources
•Know-how with social media tools
•Education and knowledge (issues)
•Dialogue
National Networking
Wiki
Ning
Blog
delicious
YouTube
MyGov
Networking campuses to share:
•Program models & profiles
•Best practices
•Management resources
•Know-how with social media tools
•Education and knowledge (issues)
•Dialogue
National Networking
Every campus has a profile where it can describe its program. Campuses can access
and share information.
Networking campuses to share:
•Program models & profiles
•Best practices
•Management resources
•Know-how with social media tools
•Education and knowledge (issues)
•Dialogue
National Networking
Campuses keep their profiles ‘live’ to share best practices with students, the Foundation, and
across the network
Networking campuses to share:
•Program models & profiles
•Best practices
•Management resources
•Know-how with social media tools
•Education and knowledge (issues)
•Dialogue
National Networking
Handbooks, training modules, and other resources are shared
Networking campuses to share:
•Program models & profiles
•Best practices
•Management resources
•Know-how with social media tools
•Education and knowledge (issues)
•Dialogue
National Networking
The Serve 2.0 Resource Wiki provides info for using social media tools. Campuses profile their innovative ideas, like
this one for Twitter.
Networking campuses to share:
•Program models & profiles
•Best practices
•Management resources
•Know-how with social media tools
•Education and knowledge (issues)
•Dialogue
National Networking
Campuses are beginning to profile their approaches to issues.
Social Bookmarking captures great resources on the web.
Networking campuses to share:
•Program models & profiles
•Best practices
•Management resources
•Know-how with social media tools
•Education and knowledge (issues)
•Dialogue
National Networking
44 Campuses have now created their own program or campus wikis!
•Student Profiles
•Asset Mapping
•Neighborhood Profiles & Maps
•Partner Information
•Team Planning
Local Networking
Check them out - use the Index on the Bonner Network Wiki
Campuses are working to:
•Profile their work on an issue
•Identify a partner and topic to research policy options
•Create an issue brief
•Integrate PolicyOptions
Policy Research & Advocacy
Campuses are beginning to profile their approaches to issues.
Social Bookmarking captures great resources on the web.
Campuses will create four videos this spring:
•Program Profile
•Partner Profile
•Training & Enrichment Video
•Issue Profile
Bonner Video Project
•One (or a few) issues
•Combination of social media tools
• Integrated approach with goals for:
- student engagement
- student development
- partner capacity building and impact
- campus coordination & expansion of civic engagement
•$1,500 - $2,000 per campus
Serve 2.0 Subgrants:Integration of Social Media Around an Issue
Serve 2.0 SubgranteesCampus Issue (Partner) Face-to-Face Strategies Web-Tools Mentioned
Amherst CollegeYouth/education (schools)
Train-the-trainers program, training manual
Facebook, Videos, YouTube, Blog, Meebo, Wiggio, Bebo, Jing, Ning, Slide, flickR
College of Saint Benedict
Homelessness (non-profits serving homeless)
Hunger Banquet, Empty Bowls, campus-wide events
Facebook, Videos, YouTube, Wikis
Concord UniversityHomelessness (non-profits serving homeless)
Service Trips, National Coalition, CBR/PolicyOptions Issue Briefs
Facebook, Videos, YouTube, Blog
Davidson CollegeMultiple Issues (student campaign)
Change Challenge (student campaign)
Videos, YouTube, Wiki, Blog, Campus Website
Guilford CollegeImmigration/Refugees (Diversity)
Site-based team work, Issue BriefsFacebook, Videos, YouTube, Wiki, Podcasts
Hamilton CollegeImmigration/Refugees (Diversity)
Policy Forum, Issue Briefs
Videos, YouTube, Wiki, Blog, Podcasts
Pfeiffer UniversityYouth/education (schools)
Site-based team workFacebook, Videos, YouTube, Wiki, Blog, Twitter, MySpace, Google Docs
Ripon CollegeAfriculture/Food/Economic Development
City organizing strategy (Main Street), issue campaign
Twitter, Change.org, StumbleUpon, Google Calendar, flickR
Stetson UniversityYouth/education (youth-serving nonprofit)
Site-based team work Facebook, Videos, YouTube, Wiki
The College of New Jersey
Multiple Issues (site-based teams)
Site-based team work Videos, YouTube, Wiki, Blog
Tusculum College Diversity (non-profit)Skits, community partner workshops
Videos, YouTube, Blog
UC BerkeleyYouth/education (schools)
Site-based team work (20 sites)Facebook, Videos, YouTube, Wiki, Google Maps, Volunteer Match, Facebook Plug-In to be created
University of Louisville
Arts / Diversity (museum) Intern Seminar (skills)Facebook, Videos, YouTube, Wiki, Blog, Google Apps, MySpace, Twitter, flickR, museum portal
University of New Mexico
Youth/education (youth-serving nonprofits)
NM Civic Engagement programVideos, YouTube, Wiki, Blog, Wiggio, Google Apps, Picasa, Blogspot, Campus Website
Serve 2.0 Subgrantees
Each campus’s plan is on the Serve 2.0 Resource Wiki.
Google Maps let us see these schools and partners on a map.
•Education/Youth Development
Amherst, Pfeiffer, Stetson, UC Berkeley, University of New Mexico
•Homelessness and Hunger
College of Saint Benedict, Concord
•Immigration/Culture & Diversity
Guilford, Hamilton, Tusculum, University of Louisville
•Community/Economic Development (City Partners)
Ripon (food), University of Louisville (arts)
•Multiple Issues
Davidson, The College of New Jersey
Serve 2.0 Subgrants: Common Issue Areas Provide an Opportunity to Collaborate
How might sub-grantees connect, share ideas, and collaborate?
Serve 2.0 Resource Wiki
Conference Calls
Direct phone calls and emails
Other ideas
Serve 2.0 Subgrants: Common Issue Areas Provide an Opportunity to Collaborate
•Schools & After-school Programs
Amherst, Pfeiffer, Stetson, UC Berkeley, UNM
•Shelters, Food Programs, and Multi-service Agencies
College of Saint Benedict, Concord
•Refugee Centers, Multicultural Centers
Guilford, Hamilton, Tusculum
•City Main Street Program, Museum
Ripon, University of Lousville
•Link with Site-Based Teams and Campus-wide Service
Davidson, The College of New Jersey
Serve 2.0 Subgrants: Aim to Build Partners’ Capacity & Types of Engagement
What might be some other supports and opportunities to provide partners or connect them?
Serve 2.0 Resource Wiki
Conference Calls
Meetings
Trainings / Webinars
Serve 2.0 Subgrants: Common Issue Areas Provide an Opportunity to Collaborate
• Integration with Bonner Program, Trips, On-Campus Events
Concord, CSB
•Link with policy research / issue briefs & faculty roles
Guilford, Hamilton, Pfeiffer
•Student leadership roles (interns, train-the-trainer, creative)
Amherst, Tusculum, University of Louisville
•Site- and issue-based teams
Stetson, TCNJ
•Strategic / ‘movement’ focused approaches
Ripon, UC Berkeley
•Catalyzing broader student engagement
Davidson, TCNJ
Serve 2.0 Subgrants: Links with Proven Civic Engagement Organizing
Going broader• Recruiting• Increasing levels of service• Finding new partners
Going deeper• Improving education• Higher quality placements• New forms of civic work
Connecting & leveraging• Across campuses• Across partners• Across issues• Across projects
Social Change
Health
Poverty
Environment
Education
Reflection
Readings
Policy
Non-profits
Government
Higher EducatonCommunities
Sharing Inspiration & What Works
Connecting Service to Solutions
StudentsFrom Best Practice to Common Practice
Staff & Faculty
Partners
Elected Officials
Policy Makers
Building a movement:around civic engagement
community buildingdiversity
international perspectivespiritual exploration
social justice
•Going Broader
How can social media tools be used in the context of campus civic engagement? (Baseline Pre/Post Campus Survey, Focus Groups)
Can online lead to offline? (Online Student Survey, Progress Updates)
Evaluation:What are we trying to learn?
•Going Deeper
How/are students affected by their leadership role in an issue-based project using social media as an organizing tool? (Semesterly Pre/Post Online Student Leader Survey)
Do Community Partners feel better able to meet their mission as a result of grant activities? (Community Partner Surveys)
Evaluation:What are we trying to learn?
•Connecting & LeveragingDoes the use of social media by Bonner Programs connect people & organizations not previously connected? (Progress Updates, Student Leader Survey, Community Partner Surveys)
Can social media tools help to leverage higher education's assets for community partnerships? (Progress Updates, Community Partner surveys)
What social media tools are most effective when used by a campus at supporting service? Why? Under what conditions? (Progress Updates, Conversations with Fdn staff, Focus Groups, Community Partner Surveys)
Evaluation:What are we trying to learn?
• Student Leader Surveys - Coordinated by CIRCLE, at the beginning and end of each semester starting in the Fall of 2009
• Community Partner Surveys - June 2009*, Jan 2010*, June 2010*, Jan 2010 (each campus will do this twice: the final and only one of these asterisked dates)
• Progress Updates - Due to Corporation - June 2009, Jan 2010, June 2010, Jan 2011
• Baseline Post-Survey (2011)
• Discussion at SLI - June 2009, June 2010
Evaluation:Proposed Timeline
How would you prefer to send the names of student leaders on these grant-funded projects to us at the beginning of each semester?
What do you suggest and how would you prefer to include your Community Partners on this project in a survey? (at two points over the course of two years)
Evaluation: Questions to Discuss
Thoughts or take-aways?
Next Steps: Sharing and Brainstorming