the communications trinity - pr, content & marketing
DESCRIPTION
PR, Digital Marketing and Content Creation have existed happily by themselves for a while now. However, when visualised as an integrated digital offering that overlap each other, they are not just easier to understand, they are also easier to deliver too. I hope you find this document useful. If so, please let me know. Hayden Sutherland [email protected]TRANSCRIPT
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The Communications Trinity
An integrated approachHayden Sutherland 9 September 2013
© Ideal Interface Ltd
PR, Digital Marketing and Content Creation…… have existed happily by themselves for a while now.
However, when visualised as an integrated digital offering that overlap each other, they are not just easier to understand, they are also easier to deliver too.
I hope you find this document useful. If so, please let me know.
Hayden [email protected]
© Ideal Interface Ltd
PR
Public relations is the practice of managing the spread of information between an individual or organization and the public
PR
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Content Creation
This the act of writing copy and producing assets that communicate information for others to watch, hear or read. The aim is for the consumer of the content to have a mental reaction (e.g. have a better understanding) and/or a physical one (e.g. make a purchase).
ContentCreation
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Digital Marketing
The tasks of acquiring & retaining customers via digital channels. Utilises disciplines such as:Pay-Per-Click, Search Engine Optimisation, Online display & Social Media.
DigitalMarketing
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ContentMarketing
Brings together the two disciplines of content creation and digital marketing to extend the reach and amplification of the message using not just paid media, but owned (e.g. website) and earned (social / word-of-mouth).
DigitalMarketing
ContentCreation
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The CommunicationsTrinityThe integration of three overlapping skills & disciplines that can:1. Create & communicate the message 2. Optimise it over time.
PR enables the Content Marketers to gain reach and influence across multiple channels to maximise the message.
PR
DigitalMarketing
ContentCreation
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But… communications are nothing without insight
The use of data collected from online measurement tools provides knowledge about what works online (and sometimes more importantly, what doesn’t).
Optimised communications from insight such as social media analysis and website analytics.
PR
DigitalMarketing
ContentCreation
Analytics
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AnalyticsAnd at the centre sits…Search Engine Optimisation
PR
DigitalMarketing
ContentCreation
The intersection of these is where SEO sits.
Leveraging the benefit of all three.ate & communicate the message
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About Us
Ideal Interface are a digital strategy & eCommerce consultancy based in Glasgow Scotland.
We work for great brands, both large and small, to make the most of their online presence via the use of: analysis, technology, user experience, creative and marketing.
Hayden Sutherland0780 [email protected]