the corkscrew pitch deck A pitch deck is a vital part of any presentation of a business idea, whether it’s to investors, mentors or even friends. It’s the simplest and quickest way to communicate your idea whilst getting across all the necessary basic information you’ll need to provide.

Come on, let’s get started.

Start your pitch with a Killer opening line

A strong start to your presentation is the key to keeping your audience engaged and interested in what you have to say. Wake them up! It could be anything – a shocking fact about the industry, a funny anecdote or an intriguing business slogan – anything that makes the audience

want to listen to what you have to say!

What’s The Problem?

Set the scene. Tell us what problem you’re solving and why it’s relevant and crucial problem to solve. Give us an idea of why we need a solution at all!

Your 10 word pitch Present your Solution:

Introduce your solution – your brand, your app, your service, your product, whatever it is you’re providing.

Who are your customers? Who’s your typical customer? Perhaps you have more than one. Tell us about what interests they have, what problems they have, or why your product would be relevant and useful to this person.

Who will be your first adopters? 1

Why will they care about what you’re offering? 2

Tell us anything relevant you can about them 3

+ How will you acquire customers? What’s your marketing plan? What’s your plan for finding and acquiring customers to your business? How will they find out about what you’re doing? Which online or offline channels can you use to promote yourself?

How will customers find out about you? 1

Which online or offline channels will you use? 2

What’s your plan as time goes on? 3

How many people in your target audience?

What’s the current size of the market?

What’s the market opportunity? A good market opportunity is showing that people will want what you’re offering. You’ll need to show some facts

such as the market size of the industry you’re going into, or how many people in your target audience.

How many people are searching for it?

Who are your competitors? Researching your competitors is a key part of forming a new company – and competition is nothing to be scared about. Show us who your

competitors are and with their key strengths, and talk about what you’ll do differently and why customers will prefer you.

Remember to include What your competitive advantage is/ Why customers will prefer you

?

+ Cheap - Poor service

+ Wide range - Few opening hours

+ Great service - No online purchases

My service is: + Best for customer service + offers personal recommendations

How do you Make money (costs & Pricing)? Show us your pricing – how much will customers buy your product or service for? How much will it cost you to make? How much are your

competitors charging and are your prices competitive? Try and keep this slide simple, but know where the figures come from!

Your costs per item

Your profit per item

Final retail price

$4 $6 $10/t-shirt + =

× 2 e.g.

Step 2 E.g. Blog started and eBay shop

running

Step 3 E.g. Attend trade fair

Step 1 E.g. Social media

feed started

How can you get started simply & cheaply? How will you get the business started? What opportunities could you exploit and how can you start

in a small, manageable way? Can you start it and test it cheaply? This could be your 6 month launch plan.

How will you test if your idea is working?

What’s your plan to perfect what you offer?

If it doesn’t quite work, what will you change?

What’s your plan for growth?

How do you measure, test & grow the business? Let’s think about how you might actually launch and grow. Your idea might not be spot on first time, so how do you know if your idea is working or not?

Are there any things you’ll measure as you go (e.g. how many customers come back) and what can you change if it isn’t working?

How will

you test &

perfect?

If all goes to plan, what are your Sales Targets & Predictions? Here is good moment to talk about your predictions for the business. How many do you think you can realistically sell

in the early stages of the company? What key changes will happen over the course of your 3 year plan?

Number of Sales How many sales do you

expect to get?

e.g. 1,000

e.g. 3,000

e.g. 6,000

Sales Revenue How much revenue/gross

profit does that make?

e.g. £10,000

e.g. £30,000

e.g. £60,000

Key points Any key points that change

as the years go on?

Large Start up costs

New Partnerships

Into retail stores

rough Costs Roughly what will your costs be year to year?

e.g. £15,000

e.g. £20,000

e.g. £30,000

Year 1

Year 2

Year 3

Your Confident finish: A summary of why your business idea will work & a call to action (where can I go for more information?)

A strong, confident finishing line is just as important as a strong start. What’s your one-sentence summary and where can the audience go for more information? This could be a website, or an email address, or even a crowdfunding campaign.

www.cork-screw.org

Thanks

for listening!