Theodore Rowley unit 3 the creative media sector 31/10/2011

The creative media sector

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Theodore Rowley unit 3 the creative media sector 31/10/2011

Media industry sectors

There are many industry sectors in media and there are also roles for each of these sectors. Here is a list below showing the many roles of the media sector:

Radio - audio, technician, radio producer, researcher, radio presenter, reporter, radio traffic manager, broadcast journalist, marketing executive, sales executive.

Television - lighting, cameraman, actors, producer, animator, fashion artist, cast members, freelancers, make up specialist, artist and design specialist.

Music - audio, cameraman, visual artist, musical artist, music editor, producer, composers, music agent, composer agent, copyist, song writer.

Recording audio / sound – audio, technician, voice actors, music editor, producer, composers, writer, music researcher, sound designer.

Press – researcher, magazine journalist, publishing editor, art editor, web content manager, event manager, writer, technical author, copy editor, proof reader.

Film / video – actors, cameraman, lighting, audio, director, producer, make up specialist, artist and design specialist, writers, editor.

Photographer – marketing, photographer, researcher, illustrator, marketing executive, field service technician, advertiser, minilab operator, laboratory manager, print finishing technician.

Advertising – animator, researcher, sales manager, art editor, illustrator, graphic designer, proof reader, writer, market research executive, advertising account planner.

Animation – graphic artist, voice actors, animation director, animator, digital painter, runner, special effects animator, background painter, production designer.

Interactive media – web editor, web writer, programmer, developer, producer, server administer, web analyst, information architect, usability specialist, account manager.

Game manufacturer - graphic designer, 3D modeller, programmer, FX, audio, tester, researcher, producer, writer

Performance arts – singers, dancers, musicians, performers, comedians, artists,

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Theodore Rowley unit 3 the creative media sector 31/10/2011

Size and shape of the media industry

There are many companies that function in the UK but some companies are based in other countries and also work in other countries. These companies are multi – national companies. Here is a list of multi – national companies:

BBC sky virgin

Structure and ownership of industry companies

There are many industries that a huge owner like Google owns multiple companies like youtube. Here are some examples of the owners of the industry and what that owner’s structure is.

Activision – Activision blizzard entertainment.

Google – YouTube, deja.com, hyralabs blogger, neo7onic software.

Zenimax media – Bethesda, machine games.

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Theodore Rowley unit 3 the creative media sector 31/10/2011

The advertising / marketing industry

Advertisements are in all media industries from press to video games. Advertisements are used to sell items or raise awareness of multiple companies (like T.V adverts)

OMNICON GROUP

Omnicom group uses press, television and radio to advertise multiple companies who have made a deal with one of the Omnicom groups companies.

Omnicom group uses photography/ photo imaging to create the adverts that may be used in newspapers, magazines or interactive media.

Omnicom group is a parent company who owns multiple advertising organizations.

Omnicom group owned companies

Here is the list of companies that the Omnicom group have ownership over:

American companies

Arnell Goodby Silverstein & Partners FAME (retail brand agency) Martin|Williams

World wide companies

DDB Worldwide TBWA Worldwide BBDO Worldwide ( AMV

BBDO in the UK)

Omnicom group chainOmnicom group is a horizontal company because Omnicom uses multiple advertising companies that they own to create there advertisements like in the U.K Omnicom uses AMV BBDO (BBDO in America) to create adverts for TV.

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Theodore Rowley unit 3 the creative media sector 31/10/2011

References

http://www.skillset.org/

http://www.amvbbdo.com/

http://www.omnicomgroup.com/aboutomnicomgroup/companyoverview

images from

http://www.thenational.ae/deployedfiles/Assets/Richmedia/Image/laptopweb.jpg

http://www.youthedesigner.com/wp-content/uploads/2008/02/3d-graphic-design-15.jpg

http://topnews.com.sg/images/virgin-media-logo.jpg

http://i1.cdnds.net/10/10/broadcasting_sky_logo.jpg

http://www.logostage.com/logos/Google.png

http://i2.cdn.turner.com/money/galleries/2009/fortune/0908/gallery.iconic_ads.fortune/images/06_surfer.jpg

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