the effect of colors, sounds, moods and music on consumer

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Effect of colors, sounds,Effect of colors, sounds,music and moods on themusic and moods on theconsumersconsumers

Presented to:Presented to:

Sir Anees Hassan ZuberiSir Anees Hassan Zuberi

Presented by:Presented by:Najma Javed (06-013)Najma Javed (06-013)

Qurat-ul-ain Riaz (06-146)Qurat-ul-ain Riaz (06-146)

Sidra Tanveer (06-228)Sidra Tanveer (06-228)

Mehreen Raza (06-419)Mehreen Raza (06-419)


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COLORZ


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COLORS

Red represents joy, passion, sensitivity, rage,

anger, leadership, courage, longing, malice, and

love.

Brown suggests stability and denotes masculine

qualities.

Yellow is the color of sunshine. It's associated with

joy, happiness, intellect, and energy.


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Colors (cont)

Green is the color of harmony, growth & health.

Blue is the color of the sky and sea. It is oftenassociated with depth and stability. It symbolizes

trust, loyalty, wisdom, confidence, intelligence,

faith, truth, and heaven.

Black is associated with power, elegance,

formality, death, evil, and mystery.


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Green color is associated withKnorr..


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School going kids are attracted towardsbright colors like yellow because it is

the color that shows energy..


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Boys go for colors like blue ..


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Girls like light colors like pink ..


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SOUNDZ


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MOODZ


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Moods

Mood states are particularly important set of affectivefactors, they form a part of all marketing situations and

may influence consumer behavior in many contexts.

Informal analysis has suggested three areas wheremood effects appear to be significant and where mood

states can be influenced by marketing tactics:

3. service encounters,

4. point of purchase stimuli,

5. and communications.


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MUZIK


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MUSIC

Arousing music speeds up customer activity.

Musical fit increases purchasing.

Relaxing music increases on-hold waiting time.

Rebellious adolescents listen to rebellious music.

sedate customers sometimes prefer no music while

shopping.


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Research by Fontaine and Schwalm (1979) An experiment was conducted to learn how individuals engaged in a shopping

activity might be affected by environmental music varying in its perceivedfamiliarity to the shoppers.

It was reported that, relative to no music or unfamiliar music, playing familiar

music increased subjects' arousal level. Thus, it is expected that individuals

listening to familiar music will be more aroused and spend more time shopping

than individuals listening to unfamiliar music.

listening to familiar music seems to cause individuals to be more observant

compared to listening to unfamiliar music, shoppers were expected to perceive

more time passing.

Because individuals were expected to feel more comfortable in an environment

featuring familiar music, theirproduct evaluations were expected to be more

favorable.conclusion:

Individuals were expected to evidence more arousal, more pleasure, and a greater

sense of dominance when listening to familiar music than unfamiliar music.


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Hotel Restaurant

Cafe


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Picture A


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Picture B


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Any Questions ???

Thank you !

the effect of colors, sounds, moods and music on consumer

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