THE FUTURE OF

!"r#$%&'(as foretold by Dharmesh Shah@dharmesh#FutureOf

“It has become appallingly obvious that our technology has exceeded our

-Albert Einsteinhumanity.”

He said that even

BEFORE all of this existed…

he was a genius.Turns out,

(Even beyond that whole relativity thing).

Today, it wouldn’t take a theoretical physicist to tell us that most marketing is

PRACTICALLY USESLESS.

Now, we can just check our email

Now, we can just check our phone

Now, we can just check our television

Now, we can just check our mailbox

*Did you know that

100%of people hate spam?

*Sort of a fact.

C!e on friends, we’re better than that.

I think I have the

SECRETbut first this…

commercial break!

just kidding

The future of marketing isn’t a race…

...to be the flashiest.

...to be the loudest.

...to finish first.

...to "pend the most money.

The future of marketingis about being HUMAN.

Click to tweet

hu·man na·ture

noun

1. The general psychological characteristics, feelings, and behavioral traits of

humankind, regarded as shared by all humans. (we’re all in this together)

1. The general psychological characteristics, feelings,

behavioral traits of humankind, regarded as shared

by all humans.

human nature

hu·man na·ture

noun

1. The general psychological characteristics, feelings, and behavioral traits of

humankind, regarded as shared by all humans. (we’re all in this together)

1. The general psychological characteristics, feelings,

behavioral traits of humankind, regarded as shared

by all humans.

human nature

this includes marketers

Humans don’t want a flyer.They want help going

HIGHER.

They don’t want to be flooded with emails. They want wind in their sails.

See, humans don’t remember the

PITCH.

They remember the experience.

Every touch point matters. From the first blog post they read, to the last support call they make.

If marketing is even going to have a future.

It needs to be about helping humans.

Here are 5 tips to helpkeep your marketing human.

Prospects are people first, business opportunities second. Email, call, and tweet accordingly.

1People, not prospects.

Open Your…Ears 2Your prospects and customers are tweeting, blogging, and sharing their thoughts on your company, product, and industry every single day. Listen up, you may learn a thing or two.

Take a Walk in Their Shoes3Next time you send an email or write a blog post, ask yourself “Would I want to read this?” If you, a human (presumably), find the message annoying, irrelevant, or pushy, chances are your recipient will too.

Nurture Your Relationships4As marketers, we need to offer our prospects support every step of the way with the right content, at the right time. ‘Always be guiding’ is the new ‘always be closing’.

Delightion5Delightion* means making people happy before, during, and, after they become customers. Customer satisfaction is old-school, customer delightion is the way of the future.

*you’ll see it in the dictionary one day.

Your customers are not ...

Twitter handles

Email addresses

Page views

Open rates

Your customers are ...

Parents

Impatient

Ambitious

Gardeners

Best Friends

Now, I have a favor to ask…

Next time you write an email

Next time you write a blog post

Next time you write a tweet

Next time you write a "ubject line

Next time you write a presentation

human hat.Put on your

Thank you.Want to learn more aboutmarketing to humans?

Check out this guide to lovable marketing.