the future of marketing
Post on 15-Sep-2014
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Marketing 2.0 is the Future of Marketing. It\'s a new mindset. It\'s all about content marketing and relationship building.TRANSCRIPT
The Future of MarketingA New Mindset
Bernie Borges
September 1, 2009
A Story Worth Telling
B2B Blog Home Run
B2B Blog Home Run
B2B Video
Humanizing a Boring Product
Content = Trust, Relationships, Profit
History Lesson
1990 to 2000 2000 to 2009
The Problem
Traditional Marketing Doesn’t Work Anymore
Buyers Don’t Have to Tolerate It
Marketing 1.0 vs. Marketing 2.0
Outbound Marketing Inbound Marketing
Marketing 1.0 on the Web (Pre 2007)
Marketing 2.0 (2007 to Present)
Marketing 2.0 (2007 to Present)
Marketing 2.0 (2007 to Present)
Marketing 2.0 (2007 to Present)
Marketing 2.0 (2007 to Present)
Marketing 2.0 (2007 to Present)
Marketing 2.0 Mindset
Engage People Where They Are
Marketing 2.0 Mindset
Think Like a Publisher
Focus on Relationships
Think Like a Publisher!
Think Content!– Blogs– Newsletters– White Papers– e-books– Podcasts– Videos– Photos– Presentations
The Three E’s
Engage Influential People
Wisdom of Crowds
Branded Content
Branded Content
Video: Will it Blend?
Over 6M Views
Sales Grew 700%
National Media Coverage
Cross Over Brand Pull
SEO Value
Local RestaurantBlogs, Video, Facebook, SEO
Best Practices Blog: Brent Britton
Measuring Results
Measuring Results: SEO SO
Avoid Social Media Abstinence
Marketing 2.0
Bernie Borges: CEO, Find and Convert
Email: [email protected]
Blog: http://www.findandconvert.com/blog/
Twitter: http://twitter.com/berniebay
LinkedIn: http://linkedin.com/in/bernieborges
Facebook Fan Page: http://companies.to/findandconvert
Book: http://www.findandconvert.com/marketing-20-book/
Image CreditsAll of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.