The future of tourist behavior

THM 1006

Paripan Keawnet

The future of tourist behavior evolve in the future in terms of who will be traveling, what tourists will buy and how they will buy tourism products.

The impact of these factors

1. The growth of outbound tourism from countries which have previously not been major generators of international tourist trips.

2. The expansion of tourism demand from certain groups in society.

3. The development of new types of tourism product changes in the way in which we purchase tourism product.

Introduction

The major growth in outbound tourism in future years.

1. Eastern Europe ,where political and economic change is slowly creating a growth in outbound trips.

2. Asia and the Pacific where economic growth is rapidly expanding the market for outbound trips by residents of those countries.

3. Some economies such as Brazil are growing rapidly.

4. Political change in some countries may lead to a more equal distribution of wealth.

New-generating countries

Social change, the influence of the media and the action of the tourist industry are effect on segmentation in tourism.

1. Demographic change in Northern Europe , the USA and Japan will lead to growth in the importance of the elder or ‘third age’ market.

2. As children become ever more consumers in their own right.

Market segments which will grow in importance

3. There will be more non-Christians travelling internationally in future.

4. We may see the growth of segments which share similar characteristics ,regardless of their nationality.

5. As attitudes towards people with disabilities change over time.

Market segments which will grow in importance

The development of any new types of tourism products will result from:

1. The changing tastes of tourists.

2. Whatever the industry chooses to make available to tourists.

3. Technological innovations.

4. Social concerns.

‘New ways to visit old destinations , where he argues, tourists visiting well-known destinations.

New types of tourism products

1. European tourist taking short city breaks to places further afield such as Cape Town , Tbilisi , Havana.

2. Beach holidays being taken in Namibia and Brazil.

3. Skiling trips to Japan , Argentina and Chile.

4. Cultural holidays in Myanmar ,Laos , and Nigeria.

The development of new product

Diseases such as malaria discourage tourists from taking trips to long-haul destinations.

The earth’s resources become depleted ,the cost of fuel makes such trips too expensive.

The tourism industry makes the coastal resorts of Britain and Spain attractive to tourists for their main holiday.

Will tourism demand turn full circle

This has a number of implications for tourist behavior

1. The main holiday will be the longest and may well be used for relaxation ,stress relief and recharging the tourist’s batteries.

2. The extra holidays might normally be shorter, more active and more specialist in nature.

The number of holidays per annum

Technological innovations are going to continue to change the way in

1. The development of the Internet and interactive television will stimulate the growth of direct marketing and direct booking.

2. The growth of ever more sophisticated global distribution systems will help tourists together individual ,tailor-made itineraries.

3. Smart-card technologies will bring with them the benefits of ticket-less travel

( Last-minute Purchases of tourism Products)

Changes in the way we purchase tourism products

This agenda should contain the following points.

1. Focus the process by which tourists make their purchase decisions.

2. Recognize the importance of tourists ‘perception .

3. Pay attention to the need for us to improve our technique for conducting qualitative research.

4. Give a high priority to the issue of quality and tourist satisfaction.

Towards a new agenda for consumer behavior research in tourism

5. Be concerned with the need to conduct longitudinal research that will help us to identify trends in tourist behavior.

6. Explore the link between consumer behavior research and the criteria on which we segment tourism markets.

7. Look at how tourists evaluate the offers of different tourist organization and decide which one to purchase.

Towards a new agenda for consumer behavior research in tourism

8. Concentrate some effort on developing techniques.

(why people choose not to purchase)

9. Place great emphasis on the need to recognize and research variations in tourist behavior between different nationalities and different cultures.

10. Explore the links between consumer behavior in tourism and that in other industries.

Towards a new agenda for consumer behavior research in tourism

Factors will lead in the future to changes in

Who the tourists are? What they buy ? How they buy it?

The power of change between different

1. Countries

2. Market Segments

3. Sectors of tourism industry

Conclusion