the new age of esports · 2017-10-19 · the new age of esports the new consumer market. 2 about...
TRANSCRIPT
The New Age of
eSports
The New Consumer Market
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ABOUT LOGITECH G
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LOGITECH
Founded in 1981
Headquartered in Lausanne, Switzerland
Swiss public company
Listed on the SIX Swiss Exchange (LOGN) and Nasdaq
Global Select Market (LOGI).
LOGITECH G
A Brand of Logitech International rebranded at 2012
Global leader in PC and Console gaming gear
Logitech G is dedicated to providing gamers of all levels with
industry leading keyboards, mice, headsets, mouse pads and
simulation products such as wheels and flight sticks - made possible through innovative design, advanced technologies and a deep
passion for gaming.
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BRAND FOCUS
INNOVATION ENGAGEMENT INSPIRATION
Develop technology that
helps causal gamer , top
esports athletes to
achieve their goals and
improve their
performance
Partner with top
organizations and players
to create opportunities to
build compelling
narratives around gaming
To inspire fans and
gamers from all walks of
life to keep playing.
PLAY MORE.
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ARCHITECTURE
PROFESSIONALS MARKETINGTOURNAMENTS PARTNERSHIPS
TSM
Cloud9
JTeam
ESL ONE
LOL World Champion
2017
Nvidia
Redbull
HTC
Gaming Campaign
Engaging content
Online/Social platform
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PRODUCT
PERFORMANCE TECHNOLOGY
Innovate eSports products and technologiesthat establishes and maintains Market Leadership
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ALL ABOUT ESPORTS
Logitech G Financial
Y2012 Y2013 Y2014 Y2015 Y2016 Forecast Y2017
Global PC Shipment Logitech G Sales
PC Gaming hardware Sales
PC gaming hardware market breaches $30 billion for the first time
22%
35%
43%
Entry Level Mid-Range High-End
According to a report from Jon Peddie Research, sales of PC
gaming hardware jumped past the $30 billion mark for the first
time ever in 2016. Previously JPR had forecast crossing the $30
billion threshold in 2018, so it seems the market is growing even
faster than expected.
Top Game Markets
eSports World PC Gaming Console Gaming Mobile Gaming VR/AR Gaming
eSports Hardware Biz
CPU/GPUGaming DIY Motherboard Memory SSD Casing Router Cooling System
Build Excitement & Connection
Quality Display
Thank You