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The New Age of eSports The New Consumer Market

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Page 1: The New Age of eSports · 2017-10-19 · The New Age of eSports The New Consumer Market. 2 ABOUT LOGITECH G. 3 LOGITECH ... A Brand of Logitech International rebranded at 2012 Global

The New Age of

eSports

The New Consumer Market

Page 2: The New Age of eSports · 2017-10-19 · The New Age of eSports The New Consumer Market. 2 ABOUT LOGITECH G. 3 LOGITECH ... A Brand of Logitech International rebranded at 2012 Global

2

ABOUT LOGITECH G

Page 3: The New Age of eSports · 2017-10-19 · The New Age of eSports The New Consumer Market. 2 ABOUT LOGITECH G. 3 LOGITECH ... A Brand of Logitech International rebranded at 2012 Global

3

LOGITECH

Founded in 1981

Headquartered in Lausanne, Switzerland

Swiss public company

Listed on the SIX Swiss Exchange (LOGN) and Nasdaq

Global Select Market (LOGI).

LOGITECH G

A Brand of Logitech International rebranded at 2012

Global leader in PC and Console gaming gear

Logitech G is dedicated to providing gamers of all levels with

industry leading keyboards, mice, headsets, mouse pads and

simulation products such as wheels and flight sticks - made possible through innovative design, advanced technologies and a deep

passion for gaming.

Page 4: The New Age of eSports · 2017-10-19 · The New Age of eSports The New Consumer Market. 2 ABOUT LOGITECH G. 3 LOGITECH ... A Brand of Logitech International rebranded at 2012 Global

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BRAND FOCUS

INNOVATION ENGAGEMENT INSPIRATION

Develop technology that

helps causal gamer , top

esports athletes to

achieve their goals and

improve their

performance

Partner with top

organizations and players

to create opportunities to

build compelling

narratives around gaming

To inspire fans and

gamers from all walks of

life to keep playing.

PLAY MORE.

Page 5: The New Age of eSports · 2017-10-19 · The New Age of eSports The New Consumer Market. 2 ABOUT LOGITECH G. 3 LOGITECH ... A Brand of Logitech International rebranded at 2012 Global

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ARCHITECTURE

PROFESSIONALS MARKETINGTOURNAMENTS PARTNERSHIPS

TSM

Cloud9

JTeam

ESL ONE

LOL World Champion

2017

Nvidia

Redbull

HTC

Gaming Campaign

Engaging content

Online/Social platform

Page 6: The New Age of eSports · 2017-10-19 · The New Age of eSports The New Consumer Market. 2 ABOUT LOGITECH G. 3 LOGITECH ... A Brand of Logitech International rebranded at 2012 Global

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PRODUCT

PERFORMANCE TECHNOLOGY

Innovate eSports products and technologiesthat establishes and maintains Market Leadership

Page 7: The New Age of eSports · 2017-10-19 · The New Age of eSports The New Consumer Market. 2 ABOUT LOGITECH G. 3 LOGITECH ... A Brand of Logitech International rebranded at 2012 Global

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ALL ABOUT ESPORTS

Page 8: The New Age of eSports · 2017-10-19 · The New Age of eSports The New Consumer Market. 2 ABOUT LOGITECH G. 3 LOGITECH ... A Brand of Logitech International rebranded at 2012 Global

Logitech G Financial

Y2012 Y2013 Y2014 Y2015 Y2016 Forecast Y2017

Global PC Shipment Logitech G Sales

Page 9: The New Age of eSports · 2017-10-19 · The New Age of eSports The New Consumer Market. 2 ABOUT LOGITECH G. 3 LOGITECH ... A Brand of Logitech International rebranded at 2012 Global

PC Gaming hardware Sales

PC gaming hardware market breaches $30 billion for the first time

22%

35%

43%

Entry Level Mid-Range High-End

According to a report from Jon Peddie Research, sales of PC

gaming hardware jumped past the $30 billion mark for the first

time ever in 2016. Previously JPR had forecast crossing the $30

billion threshold in 2018, so it seems the market is growing even

faster than expected.

Page 10: The New Age of eSports · 2017-10-19 · The New Age of eSports The New Consumer Market. 2 ABOUT LOGITECH G. 3 LOGITECH ... A Brand of Logitech International rebranded at 2012 Global

Top Game Markets

Page 11: The New Age of eSports · 2017-10-19 · The New Age of eSports The New Consumer Market. 2 ABOUT LOGITECH G. 3 LOGITECH ... A Brand of Logitech International rebranded at 2012 Global

eSports World PC Gaming Console Gaming Mobile Gaming VR/AR Gaming

eSports Hardware Biz

CPU/GPUGaming DIY Motherboard Memory SSD Casing Router Cooling System

Page 12: The New Age of eSports · 2017-10-19 · The New Age of eSports The New Consumer Market. 2 ABOUT LOGITECH G. 3 LOGITECH ... A Brand of Logitech International rebranded at 2012 Global

Build Excitement & Connection

Page 13: The New Age of eSports · 2017-10-19 · The New Age of eSports The New Consumer Market. 2 ABOUT LOGITECH G. 3 LOGITECH ... A Brand of Logitech International rebranded at 2012 Global

Quality Display

Page 14: The New Age of eSports · 2017-10-19 · The New Age of eSports The New Consumer Market. 2 ABOUT LOGITECH G. 3 LOGITECH ... A Brand of Logitech International rebranded at 2012 Global

Thank You