The Power of Email and Social Media Marketing to Boost your Business

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Are you making the most of social media and email marketing tools to build your online brand and promote your business?

More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012 according to a survey from StrongMail.

A recent study commissioned by Microsoft shows that email and social media usage are both up, 45% and 21% respectively.

Email + Social Media =Marketing Powerhouse

How to Expand Your Business Connections

• Engage with customers daily• Encourage customers to participate in or drive

the conversations

How to Expand Your Business Connections

• Create interesting content in multiple locations

• Deepen and broaden your customer relationships

Why Should You Use Email as a Marketing Tool?

FACT: Email marketing is one of the best technologies for connecting with customers and prospects91% of Internet users between the ages of 18 and 64 send or read email (eMarketer)

FACT: Email marketing is cost effectiveEmail’s ROI was $43.52 for every dollar spent on it (DMA)

The Benefits of Email Marketing

• Build client base• Maintain relationships• Encourage repeat business• Share valuable information

Why Use An E-Mail Service Provider • High Deliverability• Manage Bounces• Comprehensive Tracking/ Analytics• List management and segmentation• Hides subscriber list• Social networking buttons

How Can I Build a Quality E-Mail List?

•Permission-Based Marketing•Valuable Contact List•Keep your List Current

Build Your List Where You Connect

•Phone Calls•Events or Meetings•Place of Business•E-mail Signature•Web Site and Social Media

What Are Your E-Mail Marketing Objectives?

•Increase brand awareness•Up-sell or cross-sell •Increase retail foot traffic•Offer coupons/discounts

Use Pertinent Content to Meet your Objectives

• Share your expertise• Use facts and testimonials• Include links• Offer discounts• Encourage exclusivity• Hold giveaways

Ways to Format Your E-Mail

•Newsletters•Promotions•Announcements/Invitations

Branding E-Mails ConsistentlyTry different formats, but keep the brand message clear • Logo placement• Consistent color scheme or flavor• Cohesive graphic elements

Calling Your Audience to Action

Calls to Action include:• Links to click on• Phone numbers to call• Info to print

Describe the Immediate Benefits• What’s in it for your audience • Why should they act now?

Getting E-Mails Delivered and Read

•Add a recognizable "from" line.•Add compelling Subject line•Add “Share” or “Like” buttons to your email

Email + Social Media =Marketing Powerhouse

Why Social Media?

Social Media is changing marketing•Facilitates word of mouth•Engages two way conversations•Extends your reach

Social Media: Marketing Opportunity

•Businesses and brands need to integrate social into their marketing.

•Campaigns that are not social run the risk of alienating a significant and growing market segment.

Elements of a Successful Social Media Strategy:

•Vision and Goals•Target Audience•Consistency

Four Social Media Marketing Tips

1. Create Customer Centered Content•Make it relevant

•Use content that's conversational and personal

•Solve customer problems

•Encourage participation

2. Get Visual Pictures and videos can be even more effective than words when it comes to social networks.

3. Leverage Your Blog

“Companies that blog generate 88% more leads per month than those who do not. Companies who blog have 55% more web site visitors.” -Hubspot

4. Integration with Email•Include social icons in emails•Ask subscribers to share their email•Offer an incentive in your email if people connect with you on other social platforms

4. Integration with Email•Ask people to text their email addresses to you in order to be added to your email list

•In your blog posts, ask readers to join your email list(and provide a link to do so)

Why Integrate?•Extend your reach

•Grow your list

•Connect on multiple networks

Getting Noticed Online

•Focus on engagement (email, social media) and creating interesting content

•Use your passionate customers to form the core of your email and social media marketing efforts

•Always use email and social in conjunction to expand your audience

Q and A

Thank You!

My Services

•Email marketing campaigns•Social media marketing campaigns•Print marketing campaigns•Web copywriting•Direct mail•Public Relations