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The Power of Packaging: How Kodak can make it work for you.

47568_KGCG_PackagingBro.indd 2 3/26/08 11:36:44 AM

Packaging is the moment of truthIt’s where all the intangibles—marketing objectives, strategies, and tactics—finally touch the customer. Branding, advertising, promotion—it’s all wrapped up in that package on the shelf, which in a few critical seconds must engage, communicate, stimulate, and motivate a purchase.

It’s the acid test, not just for the brand owner, but also for the designer, trade shop, printer, or converter—how well these partners met the challenges of a competitive marketplace to:

• Create bold, brilliant, distinctive product line or sub-brand colors

• Maintain consistency in those colors and graphics, no matter how or where they’re printed or on which substrate they’re printed

• Develop innovative packaging to meet unique product demands and market trends

• Achieve greater efficiencies to reduce time to market

• Reduce the total delivered cost of packaging

It’s clear that from initial concept to finished product, everything has to be working in perfect sync. This includes physically designing and structuring the package, preparing the design files in prepress, making the plates, and printing and converting the actual package. It also includes advertising in newspapers and magazines, point of purchase displays, and targeted one to one marketing campaigns that create awareness and drive customers to that package on the shelf.

All of these disparate materials have to communicate the same brand image, with the same colors, same sharp images, same crisp text, and the same consistent impression of quality. They have to look like they were created by the same company, at the same time, with the same technology.

For brand owners and printers alike, only one company can give you that, from one point of contact, under one trusted name. Kodak.


From concept to consumer, Kodak has the right solutions for every application.How do packaging producers provide brand owners with speed and quality, consistency and cost savings, innovation and efficiency?

By partnering with Kodak. As the world leader in imaging and color

science, Kodak is the only prepress provider offering an open, integrated portfolio of products to help deliver high impact packaging and accurate brand colors—across all substrates, through any print process, anywhere in the world. Kodak Unified Workflow Solutions integrate business, production, data, and color workflows to create a single common infrastructure

to seamlessly blend and manage a mixed

production environment. No one else in the industry can help packaging producers serve the brand like this:

Package Designer Prepress/Trade ShopBrand Owner

• Award-winning software solutions for improving print quality and repeatability, while streamlining and automating production processes.

• Portal products that facilitate creative collaboration, digital asset management, online job submission, and an efficient review and approval process.

• Packaging mockups for matching dot for dot on the substrate of choice to accurately predict the final printed package.

• World leading computer to plate (CTP) systems offering both offset and flexo solutions that image accurately and consistently from plate to plate, machine to machine, and plant to plant.

In short, from the creation of the package to prepress workflow to mockup, from proofing to platesetter to plate to press, Kodak puts it all together and delivers it right to your door.


Minimize errors, speed approvals, and simplify complex jobs with a unified workflow

Kodak Unified Workflow Solutions help prevent the biggest obstacles to excellence—miscommunication and redundancy. Powerful workflow systems provide streamlined, automated processes with open standards such as JDF, PDF and ICC. They expand the printer’s capabilities by providing the flexibility and control to easily and profitably implement the custom solutions clients demand. At the same time, they offer all the advantages that result from an optimized print environment:

• Automation. At the heart of a Kodak Unified Workflow Solution is a Kodak Prinergy Powerpack Workflow System for controlling prepress, plate, and file production. It creates a predictable, reliable manufacturing process that automates steps, reduces errors, and streamlines production.

Exclusive Kodak Technologies provide distinct competitive advantages.

Printer/Converter Distribution/Fulfillment Retailer

• Cost-effectiveness. Award-winning software plug-ins PDF Compare and PDF Merge help speed correction cycles, while Rules Based Automation allows printers to create rules to automate manual events, business processes, and daily steps in the production workflow.

• Speed. Kodak Pandora Step-and-Repeat Software efficiently creates packaging layouts, while advanced color management, trapping, and CAD software tools increase prepress efficiency.

Go-to-market faster while driving costs out of the manufacturing process

Portal products from Kodak are the answer to a marketplace where speed to market is critical, collaborators are geographically dispersed, and accurate communication and collaboration are essential for efficient workflow. Innovative,

market-leading products like Kodak InSite Asset Library, InSite Creative Workflow System, InSite Prepress Portal System, and Kodak Matchprint Virtual Technology help users integrate digital asset management, collaborate from different locations online, submit jobs electronically, and streamline the review and approval process.

These invaluable tools bring the speed, efficiency, and immediacy of the Internet to the whole prepress process, controlling costs, tightening turnaround times, and helping to strengthen printer/client relationships. Through a secure web portal, brand owners can connect—simultaneously and

instantaneously—into different parts of the

workflow to remotely monitor their packaging production, resulting in

fewer errors and reduced job costs.


Produce high-impact packaging with consistent brand colors

Consistent brand image creates and reinforces brand equity. As a global marketer that has made its brand colors instantly recognizable around the world, no one understands this better than Kodak. And no one offers more tools to do it so effectively—advanced screening, imaging, and color management technologies that produce extraordinary print results. These are innovative, proprietary, award winning technologies you only find in Kodak Prepress Products, developed exclusively to give printers—and the brand owners they serve—capabilities that can truly set them apart from the competition.

• Kodak HyperFlex Resolution Enhancement Software makes flexographic platemaking and printing more predictable, reliable and consistent.

• Kodak Maxtone Hybrid Screening delivers enhanced detail, smooth vignettes, and improved highlight reproduction.

• Kodak Staccato Screening helps offset printers produce high impact, high fidelity print results.

• Kodak Spotless Printing Software provides spot color performance without the time and costs of printing brand or line colors with special inks.

Provide fast, accurate, specialized proofing

Kodak offers a complete spectrum of proofing solutions for the specialized needs of the packaging business. Color accurate virtual, inkjet, contract, and dot for dot proofing on the

substrate of choice, Kodak covers them all with automated, accurate, predictable solutions that help deliver optimum color integrity, reduced cycle times, and lower total costs.

These solutions include the Kodak Approval NX Digital Color Imaging System, one of the fastest, most productive digital halftone proofing systems available. It’s the one brand owners specify because of its ability to capture and demonstrate the exact appearance of the final printed package on the substrate of choice.

In addition, Kodak Cutting and Creasing Tables offer fast, accurate cutting and creasing of substrates used in the mockup, comping, and prepress production stages of packaging design.

Achieve reliable, repeatable, high speed imaging with thermal CTP

Kodak CTP Systems are modular and scalable with a full complement of options and upgrades available that can easily be added to accommodate new business opportunities with expanded requirements. These devices incorporate exclusive technologies like Kodak squarespot Imaging Technology to deliver premier performance, creating real competitive advantages:

• Offset class flexo printing. With the Kodak Flexcel NX Digital Flexographic System, the same high quality that was printed offset

can be printed flexo. The Flexcel NX System facilitates accurate rendition of many designs that are simply not possible with other flexographic systems.

• Speed, consistency, and repeatability for digital flexographic and offset platemaking on a wide range of packaging substrates. Kodak ThermoFlex Platesetters reduce cycle times and improve process control by eliminating variability in the job flow.

• Excellent imaging quality and productivity for offset folding carton, label, shrink sleeve, and variable sleeve offset printing. Kodak Trendsetter Platesetters offer excellent reliability for lower volume requirements, while Kodak Magnus Platesetters offer a full range of automation with the highest productivity in the market.


Realize the full potential of your application with Kodak Media

Final results always depend on the quality of the media. Kodak understands this like no other company, and offers the products to help ensure that every step of the production process will perform to its maximum potential—with the perfect media for every job.

• A full range of analog and digital plates for both offset and flexographic printing applications, including Kodak Winner Gold Negative Plates, Kodak Flexcel Flexographic Plates, Kodak Sword Excel Thermal Plates and Kodak Thermal Gold Digital Plates. These plates deliver consistent, high-quality press results on all packaging substrates.

• Proofing media optimized for Kodak Proofing Systems. From whites and metallics, satin to matte, and pebbled finish to high gloss, Kodak produces consistent, high quality, cost effective results.

• Reliable, high-quality film products including Kodak Premier PR7M Recording Film for flexographic platemaking and Kodak Direct Image Thermal Recording Film for production of liquid polymer flexographic plates.

Make sustainability good business

Sustainability is a key priority for our industry, our customers, and our communities. Increasingly, customers are looking to their suppliers to help clearly define their position on sustainability.

At Kodak, our focus is to be a key resource to help you define a sustainable strategy that is best for your business and your customers, providing the needed capabilities through partnership and innovation. Whether it be maximizing the use of renewable or recycled source materials, manufacturing with cleaner production technologies and best practices, or designing to optimize materials and energy, Kodak is committed to working with you to create a winning strategy that achieves business growth, benefits your community and market, and reduces impact on our environment.


A powerful partner who is there at the “moment of truth”

All of these scenarios, and many more like them, represent “moments of truth,” key opportunities for a business to break through to a new level of customer service and increased profitability. You can never predict when they’ll come, but you have to be ready or they may not come again.

Kodak can help. The products and technologies in this brochure represent the widest and most complete portfolio of solutions for the needs of packaging production. No one has a longer history of excellence in color and imaging. No one has a better understanding of brand value and consistency. And no one else has the technological and intellectual resources to help deliver it right to the store shelf in practical, reliable, simple, and affordable solutions.

A partnership with Kodak can help you turn all those moments of truth into years of productivity and profitability.

To learn more about solutions from Kodak:Visit graphics.kodak.com/go/packaging

Printed using Kodak Technology.

Eastman Kodak Company343 State StreetRochester, NY 14650 USA

©Kodak, 2008. Kodak, Approval, Direct Image, Flexcel, HyperFlex, InSite, Magnus, Matchprint, Maxtone, Pandora, Prinergy Powerpack, Premier, Spotless, squarespot, Staccato, Sword Excel, Thermal Gold, ThermoFlex, Trendsetter, and Winner Gold are trademarks of Kodak.

Subject to technical change without notice.

U.C.001.0308.EN.02 (K-501)

Grow your brand and your business • A sub-brand manager for a high volume retailer

launches a new product line—with package designs involving photorealistic images and full color illustrations on folding cartons, flexible films, and microflute corrugated.

• A brand owner is completely changing package design from folding carton to stand up pouch—requiring that his flexo-based packaging converter add sleeve imaging to its service offering.

• A packaging company has been asked to switch from supplying pressure sensitive labels to high impact shrink sleeves with complex graphics and innovative package shapes that will strongly communicate brand quality and draw consumer attention at the shelf.


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