INNOVATION STARTS AT THE TOP

DEOTHE RISE

of the

@MGIUDICEMARIA GIUDICE #DEO

WHO ARE YOU?

WHAT DO YOU DO?

HUG IT OUT.

Treat people equally

Designer CEO

RAY ANDERSON

JACQUELINENOVOGRATZ

VALERIE CASEY RICHARD TEERLINK

JOHANNASIGUROARDOTTIR

YVONCHOUINARD

CHIP CONLEY EMILY PILLOTON BILL CLINTON

DEO –noun

1. a person who possesses hybrid skills of a strategic business executive and a creative, problem solving designer.

2. a person who puts the importance of design at the center of the company.

3. a person who is a catalyst for transformation and the agent of cultural change.

Jacqueline NovogratzAcumen Fund

Agents of change that disrupt the status quo

Complex problem-solvers and systems thinkers

Create relevant and meaningful experiences for people and communities

Embrace risk

Driven by curiosity, imagination and intuition

GSD

CREATIVITY IS #1!

\o/

Photo credit: Designers Fund

$879MILLION

\o/

$5.4BILLION

\o/

10%\o/

80%\o/

WTF!

WTF!1 in 4

WTF!75%

WTF!CREATIVE = STRONG/

Photo credit: Nick Bastian, Tempe, ArizonaPhoto credit: Al Jazeera EnglishPhoto credit: Al Jazeera EnglishPhoto credit: Beacon RadioPhoto credit: Beacon Radio

Photo credit: Stan Honda

Johanna SiguroardottirPrime Minister of Iceland

DEO toolkitHow to build the next generation of creative leaders

7

Design is an active verbChange your mindset about design and designers

Text1.

co-createparticipate

observe

facilitatelisten

communicate

ideate

reinvent

partner

negotiate

instigate

innovate

translate

Design = Change

Emily Pilloton

Project H

People not machines2.

Live in people’s shoes

Get your hands dirty

Put yourself in the center of the action

People not machines

People not machines

Live in people’s shoes

Get your hands dirty

Put yourself in the center of the action

People not machines

Live in people’s shoes

Get your hands dirty

Put yourself in the center of the action

Tony HsiehCEO, Zappos

WE not ME3.

Share the power

Everyone is a creative contributor

We not me

Share the power

Everyone is a creative contributor

We not me

The mission of the Clinton Global Initiative (CGI) is to turn ideas into action.

Established in 2005 by President Bill Clinton, CGI convenes a community of global leaders to forge solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media.

Champion creative cultureAnd have fun!

4.

Promote positive behavior

Encourage creative chaos

Make coming to work fun every day

Champion creative culture

Promote positive behavior

Encourage creative chaos

Make coming to work fun every day

Champion creative culture

Promote positive behavior

Encourage creative chaos

Make coming to work fun every day

Champion creative culture

Go wide5.

Go topless

Change your environment

Harness the social power of food

Go wide

Go topless

Change your environment

Harness the social power of food

Go wide

Go topless

Change your environment

Harness the social power of food

Go wide

Iterate and evolveBe open to change

6.

Solicit feedback continuously

Iterate and evolve

Lead by example7.

Steven Colbert

Chip Conleyformer CEO, Joie de Vivre

Be true to yourselfThe authentic you

1. Change your mindset

2. People not machines

3. WE not ME

4. Champion creative culture

5. Go wide

*

6. Iterate and evolve

7. Lead by example

Start right now

Lady Gaga

Thank You!

Contactmaria@hotstudio.com

twitter: @mgiudice

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@MGIUDICE #DEO