the role of ux design in ai by tom woodel
TRANSCRIPT
The role of UX Design in AITom WoodelUX Lead, Saberr @womtoodle
Saberr
Agenda
What we'll cover:
Problems with AIHow do we fix this?What is Saberr?How we design for AIWhat we've found so far
Saberr @womtoodle
Q&A
Problems with AI
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History repeats itself
History repeats itself
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What was the problem?
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Experts design for experts
Microsoft's AI: TayTweets
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Microsoft's AI: TayTweets
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The aim was to, “experiment and conduct research on conversational understanding”.
Tay would learn from conversations she had with people on twitter and so become “smarter”.
Tay the Tormentor
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Tay the Tormentor
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Chatbots
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"You have high expectations. First they disappoint you, then they break."
Alistair Shepherd, Founder of Saberr
How do we fix this?
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UX Design to the rescue!
How do we fix this?
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Designers need to be included much earlier in the design processDon't just design with Data, start with qualitative researchHave a clear idea of tone of voiceHave a clear idea of level of interaction
What is Saberr?
Saberr @womtoodle
Work well together
What is Saberr?
Saberr @womtoodle
Base
What is Saberr?
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BaseCoachBot
The problem
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Large diagnostic surveys for both Base and CoachBotCurrent products rely heavily on Saberr team's facilitationTakes a lot to try out new features, a lot had to be written in code to test.
How to design for AI
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Prototyping CoachBot
Otherwise known as...
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Faking a bot
Faking a bot
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CoachBot Slack Setup
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"Heavily supervised Bot"Mid size company
3 teams, to match our proto personasOne channel for each team with CoachBot (Multi channel guest) added to each channelSaberr Buddy added as a multi channel guest
Bot Brain
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Bot Brain
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Base
CoachBot
Contextual
Toolkits
Exercises
Games
Challenges
Stage 1Questions Stage 2 Stage 3 Responses
Benefits of prototyping AI
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Responsive to needs of usersQuickly test new ideasNot data driven, its qualitative.Saberr Buddy allows for on the fly interviews
CoachBot Drip Feed
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What we've found so far
Tone of Voice
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Avoid too much personality, especially to begin withSet expectations earlyFunctional and ContextualPrimers for why we are asking specific questions
Level of Interaction
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Offer the user the choice of interactionMake the interactions contextual not generic for more buy inLearn when the users preferred interactingSet expectations
Escalation Protocol
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What happens when something goes wrong?Have a way users can escape from error trapsHaving a buddy works for testing, interviews, and escalation
Q&A
Tom WoodelUX Lead, Saberr @womtoodle
Saberr The role of UX Design in AI