The SARE

system

www.sare360.com

SARE was founded in 2005

www.sare360.com

• +120 employees in the Capital Group

• +900 customers

• We’ve gained trust of plenty of bank institutions,

• which have been SARE’s customers for many years

• The customer service in more than 40 countries

• The opening of SARE company in Germany in 2015

• 38 million PLN turnover in 2015

• Since 2011 SARE has been listed on Warsaw

NewConnect Stock Exchange

• Since 15 January 2016 SARE has been listed

on the Main Market at the Stock Exchange

SARE CAPITAL GROUP – timeline

www.sare360.com

www.sare360.com

THE SARE

SYSTEM Suppor areas of omni-channel

communication

The SARE SystemWhy is it worth choosing?

MARKETING – The cost optimization

through electronic communication based

on behavioral clients’ profiles

communication adequacy depending on

the stage of the client’s life cycle.

SELLING- the support for traders with the

use of automatic communication with an

own client’s database and potential

customers

CUSTOMER SERVICE- undertaking the

initiative for communication with our

clients, personalized and automated

communication depending on the client’s

life cycle, lowering the costs of the

customer service.www.sare360.com

• Cyclical

contact

• e.g. every 7

days

The management’sdecisions

The company’s activity

Relationship with

workersPress

information

Promotional

and business’s

image activity

Comany’s

activity

IR statements

Media

industry

Financial

results

SARE’S CLIENT

DEPARTMENTS:

• MANAGEMENT

• SALES

• CLIENT SERVICE

• PR

• MARKETING

CLIENT

INVESTORS

• Reminders

• E-mail sms

• Sales

communication

• Personalized newsletter

• /company/

• trader

• Surveys

• Quality

testing

• Dedicated offers,

• Group offer,

• Company offer,

• Dynamic content

• Payment due

dates

• Procedures,

• Documentation

• Certificates of

quality

• Transport, delivery

WORKERS

MEDIA

INDUSTRY

RELATIONS WITH OTHERS

IMAGE CREATING

INTERNAL COMMUNICATIONSALES COMMUNICATION

INVESTOR RELATIONS

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BUILDING A RELATIONSHIP

WITH A CLIENT

COMPANIES, PARTNERS

CUSTOMER

SERVICE,

sales

department

SARE Customer’s Actions Service – communication areas

1

4 steps to maximization of the return on relationship with a

client

– ROR (return on relationship)

Integrating the marketing system with the databases

Using the dynamic content function in order to personalize and

customize sales-marketing communication

Communication automation on the basis of the client’s activity

and preferences.

Realization of the sales-marketing communication in

OMNICHANNEL model with the care about consistent customer

experience.

2

3

4

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www.sare360.com

THE SARE

SYSTEM

SOLUTIONSin omni-channel

communication with the

customer and sales support

Business profits

Database

monetization

1

2

Omnichannel

• Integration with external databases

• Enlarging databases

• Collecting behavioral data

• - web analytics

• Adjusting the system to the specific

needs of SAREscript

• Integration of the communication

system between SARE with CRM

and the client’s sales system

• Integration of communication

channels

• E-mail Marketing

• SMS campaigns

• Surveys

• Call Center

• Personalized printing

• Responsive design

• Creation Tests

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3

4

Content

Marketing

Marketing

Automation

• Dynamic newsletter’s content

• Advanced personalization

• Testing

• A/B/X

• SPAM test

• Social media Integration

• Dedicated bar codes and

discount codes

• Behavioral targeting

• Follow-up

• Automatic conditional emails

• Mailing date optimization

• Frequency optimization

• Geolocalization

• Transactional emails

• Personalized mailing date

• SAREhub, SAREweb:

remarketing, web monitoring

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Business profits

this COMPLEX SOLUTION

allowing realization of broadly

understood marketing campaigns.

SARE supplies tools necessary for the

realization of advanced sending (e-mail

and sms), conducting survey

researches, integration with social

networks and realization of marketing

actions.

SARE also provides support on every

stage of cooperation, through

workshops and training and Call Center

service.

SARE SYSTEM

SOLUTIONS

www.sare360.com

Collecting data from

available sources

Declarative data

Behavioral data

CRM and sales data

Merging data into one

record, selection and

drawing conclusions

Segment isolation

Segments isolated on the basis of:

• Data from a form (e.g. age)

• Source of getting the data

(adequately tagged)

• Average size of former shopping

• Behavioral data collected from sent

mailings

• Web activity data

• Web record

• From a friend’s recommendation

• Activity in the e-mail and SMS

channel

• Activity on Web services

• History of purchasing

Creating clients’ behavioral profiles

Example segments:

Segment A

Segment B

Segment C

1 2 3

Dynamic

content

Allows the realization of an idividual

sending on the basis of a feature

assigned to the address. For example:

The realization of emails sending to

subscribers who opened the last three

messages, with a more favorable

discount code, than the one sent to

those who did not open the emails.

If there is information about the

recipients’ sex in the database,

the SARE system allows you to send

different emails to women and men.

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Product/offer research

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Cyclical Email

and SMSIn SARE, you can automatically

define cyclical sending. Thanks to

this you will build a solid

relationship with the client and take

care about the recipient’s loyalty.

You can also send birthday and

promotional emails and text

messages. The realization of

cyclical sending is simplified by the

function „download the newsletter

from the Web”, which perfectly fits

journals sending.

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The effect of our

experiencein building

relationships with

the clients are our

clients’ incredible

results

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They trust us:

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They trust us:

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Communication

scenarios

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Communication scenario

Adding an

address to the

database

Welcoming E-mail

Educational lane

• E-mail # 1

• E-mail # 2

Sending the

categories

Thanking for

the purchase

Cross & up selling

Satisfaction survey

• Thank-you email

• discount%

Special mailing

Behavioral

Seasonal action

Newsletter

Activating

E-mail/smsYou haven’t visited

us since…

Products for you

Come back to our

shop-20%

Other

scenarios

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SARE biznes na

wyższym poziomie

Using the SARE

system/channels

integratedSharing the system with email/mobile marketing,

managing the database, graphic projects, campaigns

and reports in one place, as well as using integrated

SARE Hub/SAREweb channels

Cooperation offer

Support and consulting, help

in achieving your goals

The support and training conducted by the dedicated

consultant, the support in organizing your sendings

and getting expected results, arranging tasks schedule

and controlling the effects

1

2

Legal support

The system allows communication according to law,

GIODO

3

SARE biznes na

wyższym poziomie

Graphic projects

Graphic projects prepared

by experienced graphic designers

Integration

The SARE system is open to integration with external

systems thanks to API/SOAP

Technology and

infrastructure

The support from IT department and ensuring the

technological facilities, infrastructure (the system, servers)

on SARE part

4

5

6

www.sare360.com

New Business SARE

Tel.: +48 512 069 220

E-mail: nb@sare.pl

Feel free to contact us:

www.sare360.com