the science of google play optimization
TRANSCRIPT
Store Optimization
The Science of Google Play
Hi! I am
Tatiana Protasova
Women Techmakers
GDG Kyiv-Center member
5 years in marketing
Tatiana Protasova
Startup zombie
CMO @GeoZilla
THE BASICS
You’ve created an amazing app, what next?
4,200,000million apps on the App Store & Google Play
Do your research
▷ Know your niche▷ Find a lead competitor▷ What words do they use? Competitive VS low traffic
Google Play VS App Store
App Store Google Play
App Name Yes Yes
Keywords Yes No
Description No Yes
▷ App name - 30 Characters▷ First paragraph▷ Description - 4,000 Characters▷ Keyword density▷ Reviews
Google Play
Localization
▷ Translating won’t do▷ Understand the context▷ Research competition▷ Joined languages (Mexico & USA)
Hint: Try Sensortower for research
Measure before/after
▷ Mobile Action (keyword traffic share for your app)
▷ ASO desk▷ App Annie▷ Sensortower
Hypnotoad users with your Store Page
▷ Icon - A/B test ▷ Text - A/B test ▷ Feature graphic - A/B test ▷ Screenshots - A/B test ▷ Promo video - A/B test ▷ What's new - be creative
The aesthetics - Store Page
▷ Icon - A/B test ▷ Text - A/B test ▷ Feature graphic - A/B test ▷ Screenshots - A/B test ▷ Promo video - A/B test ▷ What's new - be creative
“Winter time! We've cleaned the roads from snow, decluttered the attic… Oh, and we’ve
fixed location alerts. [email protected]
Black hat ASO
How to game the system to reach top charts
Place your screenshot here
Keyword burstReach top search positions for a keyword of your choice
Top chartsReach top of your category instantly
Place your screenshot here
Trending search
You can make your own search term reach the trending search
But ...
“Then you’ll be fired.Out of a cannon.Into the sun.
The right way
Tips and tricks to overcome competition
Search ads: price effective way to get a good boost
Befriend the Google Play team
▷ Latest technology▷ Best practices in design▷ Seasonal promo▷ Monetization▷ Metrics▷ Introduce your app
Received a long list of things to work on? Congrats! You're their friend.
Befriend Google Play team
▷ Introduce your app▷ Latest technology▷ Best practices in design▷ Monetization▷ Metrics▷ Offer seasonal promo
Received a long list of things to work on?Congrats! You’re their friend
