the shortest version of #mindshift
TRANSCRIPT
Personas playing
the lean games
to innovate!
by Frits Oukes # M
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THE SHORTEST
VERSION
everyone tells the
same story differently!
also about
the games to innovate
point-of-view or ‘weltanschauung’:
humeur
four winds archetypes
realities
your look at the world?
social
‘weltanschauung’: archetypes of reality
mythic unitary
sensory From McWhinney, Creating paths of Change (1997)
sensory
objects resources behavior| facts material| action sensation | data experience | situations
From McWhinney, Creating paths of change (1997)
mythic
social
unitary assumptions truth| principles rules| theory clarification belief systems policies
opportunity | metaphors dreams | inspiration symbols | creations
vision| ideas inventions
meaning
preferences what matters
wants | attitude ethics | values
purposes| appreciation feelings| motivation
realities
feelings by intending fully accept change
social
realities mythic
ideas by creating everything was and is as I will it
unitary truths
by form no basic change
facts by precedence
no uncaused change sensory
most real for you how things happen acceptance of change
From McWhinney, Creating paths of change (1997)
example : the i2i
do you know the design story
and the development of
collaborative seating?
The i2i is a development from IDEO for Steelcase: look at http://www.youtube.com/watch?v=aYCiSyypvTI
design thinking
discovery: similarities!
a path to innovate
personas
realities and modes
personas
personas anthropologist experimenter cross-pollinator
hurdler collaborator director
experience architect set designer caregiver storyteller
learning
organizing
building
social
mythic unitary
sensory
ç assertive è
ç evaluative è
ç a
naly
tic è
ç
emergent è
personas and the modes to innovate
From McWhinney, Creating paths of change (1997)
where do these methods fit in?
stage-gate
business model generation
lean startup
customer development
open innovation
integrative thinking
effectuation
M&A
agile
Everyone tells he
same story diffferently
Publishing
breakthrough insights
and practices of innovation.
Introducing
personas running the lean games
to innovate!
# M
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Q U E S T I O N S ?
the lean games to innovate Entrepeneurship in the boardroam,
resolving both the paradox of innovation and uncertainty!
Frits Oukes [email protected]
nl.linkedin.com/in/fritsoukes @FritsOukes #mindshift #leanproto
+31 6 29 576 884
WHY?: ...to learn at the highest pace...
# M
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