the stocklists - january 2011

Stocklistswith

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

3 JANUARY 2011 FlooringNews

The

Ring the changes in 2011 with theadvanced new wipe-clean technology of Regency’s CAREFREE carpets – the 100% bleach cleanable range that’s sure to make the New Year more prosperous.

See for yourself at interiors NEC BirminghamJanuary 23-26 • Stand E4, Hall 2

View CAREFREE TV on our unique video lecterns or view it online at www.regencycarefree.co.uk

Distributed by Furlong Flooringsee page 23 for details of your local representatives

Wishing you a

CAREFREENew Year!

ISSN 0950-5024 © Mayville Publishing Co. Ltd. 2011 Issue: 430Every care is taken in compiling this magazine, but the proprietors assume no responsibility inthe effects arising therefrom.

Adhesives ............................................................................................................4Buying Groups.................................................................................................10Carpet Company Directory ..................................................................12-13Carpet trouble-shooter.................................................................................8-9Carpet types......................................................................................................—Pattern book page ...........................................................................................—Underlay............................................................................................................11Wholesaler Distribution Directory .....................................................14-16Wool fibre page.................................................................................................5Woolsafe: the carpet care guide................................................................6-7� carpets/rugs/tiles woods/laminates/smooths � accessories/services/organisations

� fibres � underlay � wholesalers/distributors � adhesives

Classified advertising ...........................................................................................page 59

FlooringFactsheets

See our previews for the two major shows that open 2011:DOMOTEX - January 15-18, Hannoverpages 40 - 44

interiors - January 23-26, Birminghampages 49 - 63

Oak rules OKFlower on Flooring wool page 56

Monthly ‘Stocklisters’ shown in BOLD

� ACCU-CUT.............................................................................BC. ...................0800 862 0251 ...............— ...........................

� ACG...........................................................................................—......................01942 271315.................— ...........................

� AFS...........................................................................................17......................020 8805 8620 ...............April 2009 .............

� ASSOCIATED WEAVERS ..........................................—......................01422 431100.................— ...........................

� BONDWORTH .................................................................18......................01562 745000.................1.9.2010...............

� BRITISH WOOL .............................................................36......................01274 688 666 ...............— ...........................

� BROCKWAY CARPETS LTD. ................................19......................01562 828200.................March 2010..........

� BRONTE ..............................................................................20......................01282 862736.................— ...........................

� CARPENTER .....................................................................37......................01457 861141.................— ...........................

� CAVALIER ................................................................................—......................01254 268000.................— ...........................

� COLUMBIA FLOORING ............................................21......................0208 443 3322 ...............— ...........................

� CONTEMPORARY LIFE .......................................................38......................01254 296829.................— ...........................

� DMS FLOORING SUPPLIES ....................................—......................0845 643 5344 ...............— ...........................

� DYNE CARPET TILES ..........................................................35......................0161 877 8877 ...............—

� EDEL TELENZO...............................................................24......................01422 374417.................— ...........................

� FITA ...........................................................................................58......................01159 506836.................— ...........................

� FLOORTRAIN ........................................................................46,47 ................01709 780505.................— ...........................

� FLOORWISE ......................................................................15......................01509 673974.................— ...........................

� FURLONG FLOORING ................................................22,23 ................01772 696787.................Nov 2010 .............

� INTERFLOOR.........................................................................33......................01706 213131 ...............— ...........................

� INTERIORS 2011 ...................................................................49......................0207 921 8498 ...............— ...........................

� IVC .............................................................................................50,51 ................0800 032 3900 ...............— ...........................

� LITTNER HAMPTON ..................................................—......................0208 520 8474 ...............— ...........................

� MAYFIELD CARPETS .................................................25......................01706 639 866 ...............— ..................................

� MANX.......................................................................................—......................01827 831434.................— ...........................

� MERRYFIELD GROUP...........................................................—......................01422 373799.................— ...........................

� METRO GROUP.....................................................................—......................01204 393539.................— ...........................

� MOHAWK ...........................................................................26......................01480 479830 ...............— ...........................

� NICF ........................................................................................58......................0115 958 3077 ...............— ...........................

� PENTHOUSE .....................................................................—......................01706 341 231 ...............— ..................................

� RACKHAMS.......................................................................27......................020 85319225.................Jan/Feb 2011...............

� RYALUX....................................................................................39......................0845 652 8811 ...............— ...........................

� SOLENT WHOLESALE CARPET .............................28......................01243 774623.................Jan/Feb 2011.............

� STAIRRODS UK LIMITED........................................34......................01207 591176.................— ...........................

� STS FLOORING DISTRIBUTORS ........................29......................0845 341000...................July 2009.................

� T & E DISPLAY GROUP ...........................................IFC....................0121 585 7600 ...............— ...........................

� TARKETT .................................................................................55......................—.......................................—

� TAT CARPET..........................................................................40......................+90 342 337 50 50........—

� TRIPLE KING..........................................................................3........................01274 582056.................— ...........................

� WESTON HAMMER ....................................................30......................0845 644 9090 ...............— ...........................

� WOOLSAFE ORGANISATION ..............................6,7.....................01943 850817.................— ...........................

� WOOLS OF NEW ZEALAND ..........................................45......................01943 603888.................— ...........................

The UK’s largest interiors and flooringtrade gathering with hundreds of suppliersunder one roof and unique inspiration.

More details - see page 49-54

January is showtime... in Hannover & NEC

FlooringNews starts on page 31

StocklistsThe

HAPPY NEW YEAR TO OUR ADVERTISERS & READERS

Index Page Contact Price No. No. List date

3 January 2011Published by Mayville Publishing Co Ltd

219 West Ella Road, West Ella, Hull HU10 7SD

Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com

Sales Director: Diane Martin. [email protected]

Publication Director: David Spragg. Founded by Roy Spragg in 1973.

Tarkett on targetCompany profile

page 55

Adversity will bring opportunityVoice: Steve Evans ofContemporary Lifepage 38

Wool trends point positiveBritish Wool review and prospects

page 36

4 THE STOCKLISTS January 2011

AdhesivesFlooring Factsheet

5THE STOCKLISTS January 2011

THE BEST CARPET WOOL

Wool carpets have a historic reputation for quality because as afibre it is known to withstand pressure and have excellentappearance retention properties. The best wool for carpetproduction is ‘strong’ wool and this is grown on sheep breeds foundin Britain and New Zealand. Most carpets will contain both BritishWool and New Zealand Wool because British Wool is more bulkyand resilient and offers texture and unique heathery shades tocarpet, whilst New Zealand wool is softer and whiter andparticularly good for plain, lighter shaded ranges. Combining the twowithin a blend for carpet yarn gives manufacturers the perfectqualities for carpet.

100% wool or 80/20 – 80/10/10 wool richWool has yet to be matched by any man-made fibre; it has superiorstrength and does not need other fibres to improve itsperformance. However manufacturers choose to use syntheticfibres within the yarn blend for a number of reasons. These includefibre flexibility, dyeing, heat setting, stain resistance, durability andcost. These wool rich compositions offer industry standard carpetswhich will perform well in the home.

Flooring factsheetWool fibre

THE BENEFITS OF WOOL CARPET

PracticalStrong and Resilient – Wool carpet will provide superior performanceover many years as it can offer unique resilience and long lastingdurability. The natural crimp of wool offers valuable ‘bounce-back’ so thatpile compression is resisted and the effects of tracking and shading arereduced – maintaining good appearance over many years.

Easy care – Wool is a natural fibre that has an inbuilt resistance to soilingdue to its natural oils and its outer surface of microscopic scales and as aresult additional anti-soil treatments are not necessary. Simply vacuumingthe carpet will keep it looking good and whilst wool initially repels spills,prompt and complete blotting with white paper towels or an absorbentcloth is advised and will address many household spillages.

ComfortSoft and Warm – Wool carpet adds luxurious underfoot comfort andwarmth to the home and acts as an insulator improving heat retentionand energy efficiency.

Peace and Quiet – Wool carpet absorbs sound and cushions the homeagainst echo and room to room noise transfer.

SafetyFire Retardant – Wool is naturally fire resistant, has a slow ignition rateand tests show that it is self extinguishing within seconds. It meets manysafety regulations without additional treatments and is favoured incontract locations for this reason.

Fall Friendly – Carpet cushions and so provides a softer floor whichprotects against serious injury in falls by the very young or the elderly.

Internal EnvironmentIndoor Environment – As a natural ‘smart’ fibre with a complex physicaland chemical structure, wool helps to create a balanced atmosphere inthe home. It breathes and absorbs humidity in the air, releasing it whenthe atmosphere becomes dry and helps improve air quality by absorbingairborne toxins in indoor air.

Anti–allergy – The minute scales on the fibre’s surface will hold fine dustuntil vacuumed which helps to reduce floating particulate in theatmosphere. Wool does not give off harmful emissions or promote thegrowth of bacteria and wool is not a food source for dust mites.

Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool isboth 100% natural and fully sustainable. As shearing is a necessary part ofanimal husbandry this means that every year there is a fresh supply ofwool available for the carpet manufacturing industry.

Energy Efficient – Wool is energy efficient in the home and also in carpetproduction.

Biodegradable – Wool fibre is biodegradable in soil and will producenitrogen, sulphur, carbon dioxide and water which are all plant nutrients.

Environmentally Assessed – Wool is an environmentally responsible fibrethat has been measured in terms of its ecological impact. A Life CycleAnalysis study carried out by Leeds University to ISO 14040 standard forBritish Wool concludes that it compares favourably when measuredagainst man-made fibres.

SAFE EASY-CAREDURABLE COMFORT

British WoolThe Planet Friendly Fibre for Carpet

aboutwool.com


Flooring factsheetCarpet care guide from WOOLSAFE maintenance • cleaning • spot removal • protection • inspection

Entrance or walk-off matsThe use of entrance mats at all outside entrances to

the house is highly recommended, as they will

significantly reduce the rate at which the carpet will

soil. They should be of adequate size to allow street

dirt to be removed from shoe soles and must be

cleaned regularly themselves.

Regular MaintenanceRegular cleaning will extend the life of a carpet and

maintain its appearance. Vacuum clean regularly and

thoroughly, which removes gritty dirt that can

damage the fibres.

Deal with spillages as soon as possible,

preferably the moment they occur.

Beware of products claiming to be safe on all fibres,

including wool. It might be true, but if it does not have

the WOOLSAFE Mark, it is not endorsed by most carpet

manufacturers!

Never use any detergents such as dishwashing

liquids, soaps or other cleaners recommended for

general household use. Although they may clean the

carpet satisfactorily they will almost certainly cause

problems such as rapid re-soiling, colour bleeding or

other damage to the pile or backing of the carpet.

Use only WOOLSAFE approved products

WOOLSAFE-approved carpet

care products have been

independently and

scientifically tested and are

safe and effective for

cleaning and maintaining all

types of carpets and rugs.

Housekeeping Tips for Carpets and Rugs

Services for RetailersCustomer carpet care HELPLINE

If you have trouble dealing with customer queries

like “How do I get red wine stains out of my

carpet?” Just give them our HELPLINE

01943 850 817 and we’ll give them the correct

advice. Simple.

Certified Operator Network

For experienced, specialist wool carpet cleaners

you can trust visit: www.woolsafe.org/find/a-

registered-carpet-cleaner.

WOOLSAFE Registered Inspectors

Solve disputes with customers with our

independent carpet complaint Investigators. Just

visit: www.woolsafe.org/find/a-registered-carpet-

inspector and call your nearest inspector.

WOOLSAFE Approved Products

Have confidence in the cleaning product you

recommend, use the WOOLSAFE Approved

Products Directory it contains only safe and

effective carpet cleaning products. For spot

removers visit: www.woolsafe.org/spotremovers

Carpet Care Leaflets

We offer to help you develop custom carpet care

literature and we also offer generic carpet care

leaflets designed to be given away with each cut of

carpet. Correct carpet maintenance

should start from day one.

Web pages and Links

We offer to help you develop custom carpet care

pages for your website or you can link to our

website’s carpet care pages for up-to-date and

accurate advice.

Contact us by email, telephone or post to:

The WOOLSAFE Organisation

49 Boroughgate, Otley, LS29 8NR

Tel: 01943 850817

E-mail: [email protected] or visit

www.woolsafe.org

The WOOLSAFE Organisation –

promoting quality carpet and rug care

since 1991.WOOLSAFE The Retailer's single source solutionfor carpet care advice and services.

Periodic CleaningWhen the carpet or rug reaches a stage where it

could do with a really good clean, you can either do

the job yourself, or you can call in a specialist carpet

cleaning company.

If you are considering cleaning the carpet or rug

yourself make sure to use only WOOLSAFE

approved products. Look for the WOOLSAFE

Mark on the bottle or package.

It is best to engage the

services of a professional

carpet & upholstery

cleaning company. To get a

really expert job done entrust the

work to a WOOLSAFE accredited

carpet cleaning company.

These companies are fully trained, have been in

business for a considerable length of time, are

members of one or more recognised professional

trade associations related to the cleaning industry

and have a reputation for top quality service. And

they use only WOOLSAFE-approved

cleaning agents on your wool carpets and rugs!

If you have a problem with a carpet or rugthat requires an independent inspector, a network of

carpet complaint investigators, trained and registered

by The WOOLSAFE Organisation is available

throughout the UK and Ireland.

WOOLSAFE Registered Inspectors

have extensive experience in

investigating the causes for carpet

complaints based on their practical

involvement with carpets and rugs

over many years.

They are fully qualified to

investigate carpet and rug complaints on-site on

behalf of carpet manufacturers, retailers, cleaning

companies and carpet owners. They can carry out or

commission tests where required, and will provide

comprehensive reports.

To contact an inspector in your area call

01943 462127, email: [email protected], or

visit: www.woolsafe.org / Private Householder /

Registered Inspectors

The Green WOOLSAFE

Mark identifies those

products that not only

are the most

suitable for wool and

other quality carpets, but

also have the right

environmental

characteristics.


maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect... the Service you Deserve

www.servicemasterclean.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toilet

roll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment –

if unsure, use solvent first

• Always work from the edge of the spot inwards

• BLOT, do NOT rub

• Use small quantities of spot remover at a time,

applied to a cloth, NOT directly to the spot; work

into the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backed

carpet tiles

• When using solvents always ensure there is plenty

of fresh air ventilation

• Always thoroughly rinse out water-based spotters

with clean water

• Dry the spot, if possible, with a hair dryer

Treatments1. Blot with white kitchen roll or paper tissues

2. Vacuum clean

3. Cold water

4. Warm water

5. WOOLSAFE-approved carpet shampoo solution

(diluted)

6. WOOLSAFE-approved spot remover for

water-based stains

7. WOOLSAFE-approved spot remover for

greasy/oily stains

8. Absorbent paper or paper tissue and hot iron

9. Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol)

13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved disinfectant or

deodorizer

16. Rust remover

17. Carpet re-colouring kit

(Treatments used by professional carpet cleaners)

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7

Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

Oil and grease 7 5

Paint (emulsion) 3 5

Shoe polish 7 5

Tea 3 5 6

More Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5

Glue/adhesive (plastic base)10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12

Lipstick 7

Milk 4 5 15

Nail varnish 10

Paint (oil) 11

Rust 16

Soot 2 6 5

Tar (asphalt) 7

Urine (fresh stain) 3 5 15

Urine (old stain) 6 15

Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with stronger

spot removers. Some stains you may find impossible

to remove completely in which case the assistance of

a professional carpet cleaner is required.

Life inspired cleaning innovationswww.bissell.com

WOOLSAFE ApprovedCarpet Cleaning Products

www.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Power

www.ozkleen.co.uk


COLOUR MATCHINGCarpets are produced in batches - known ascreels - and usually each batch produces between500m2 - 3000m2 in a single width, depending onthe creel size. Whilst the recipe used by the dyerremains constant, and is followed to the letter, in each separate production the colourreproduction will vary from batch to batch.However production is matched back to theoriginal or master sample to ensure that thecolour remains ‘within a commercial tolerance’.

This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professional judgementof the head dyer based on his/her experience.

A greater level of tolerance is required onblended colours (Heathers etc). To ensure perfectcolour matching it is advisable that a single widthbe used in any installation requiring exact colourmatching.

N.B. Carpets which are laid with the pile travellingin different directions, even though they be fromthe same batch will appear not to match.

For further information please check with themanufacturers recommendations.

SAMPLESThe samples held by individual retailers may notbe from the same batch as current productionand therefore should be used as a guide and notan exact colour match.

SHEDDINGAll cut pile carpets will lose short fibre, which iscreated during production when spun yarn is cutfor tuft formation. These fibres fall onto thesurface of the pile and appear as ‘fluff ’.

The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibre isonly a small fraction of the total fibre contained inthe carpet.

PULLED LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuous pileis pulled through the primary backing of thecarpet. This is usually due to some local condition,possibly some sharp object which has caught in aloop in situ and has resulted in a pull. Pulled loopsare easily dealt with by trimming the offendingend level with the rest of the pile. They should notbe left as this could result in further loops beingpulled and developing into a ladder.

SPROUTINGOccasionally an odd tuft or two can work its wayto the surface and stand proud of the rest of thepile. This is probably due to one end of the tuftbeing longer than the other i.e. J shaped tuftinstead of V shaped. Remedial action merelyrequires that the offending tufts be scissortrimmed level with the rest of the pile. Theyshould never be pulled out.

SHADINGShading occurs because the pile of the carpet hasbecome crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation of lightand dark patches on the carpet. This will occur onall pile fabrics but can be more noticeable onplainer carpets because the shadows created bypile pressure will not be disguised by a heavypattern or design.

STATICCarpets do not produce static but like otherhousehold fabrics and objects have the capacity tostore it. Static is caused by the build up of staticelectricity upon personnel in a dry environmentand is discharged when a person makes contactwith an object which can conduct electricity (i.e.door handle or filing cabinets, etc).

The static charges will vary in intensity dependingupon the individual, air humidity and the contactmaterials. Static is more usually associated withsynthetic materials as they do not retain moisturevery well but it can and does occur with wool invery dry room conditions.

Preventative measures include the introduction ofmoisture into the room or in situ carpettreatment.

FADING ON WOOLCarpets made from wool can and do fade in use.The degree of fade can vary depending on thecolour chosen and the local conditions to whichthe carpet is subjected.

Fading can be caused by exposure to ultra violetlight which is found in daylight, but is acceleratedwhen sunlight shines directly onto the carpet. Thishas the effect of lightening or “Bleaching” thecolour just as exposure to sunlight will lightenhuman hair. Wool is after all animal hair.

Protection should be given to carpets exposed tosuch conditions just as you would protect otherfurniture or fabrics.

A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

The original carpet tile

Flooring factsheetCarpet trouble-shooter • shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


PILE REVERSAL(SEE SHADING)

Like shading, this occurs when the pile or nap ofthe carpet changes direction and thus reflects lightat different angles showing the effects of shadingwhich can become permanent. It is also describedas ‘watermarking’. This can happen to every carpetconstruction be it Axminster, Wilton, Tufted, HandWoven, Persian, Chinese, Indian or even CoirMatting. Like shading it can be more apparent onplain carpet because heavy patterns can disguisethe effects. It can occur quite quickly afterinstallation. A tremendous amount of research hasbeen carried out over many years by manyinstitutes to determine the cause of thisphenomenon but none of it has proved conclusive.There is no commonly known manufacturingprocess which can cause or cure this phenomenonand therefore it is not a manufacturing fault. Forfurther information please check with individualmanufacturers recommendations.

INDENTATIONSWhen a carpet is subjected to a heavy point load,such as under the legs of furniture, it isunreasonable to expect the carpet not to indent.Usually, the longer the load is in place, the longerwill be the time for the pile to recover. In the caseof very heavy loads in place for a considerabletime, the recovery time can be very considerable.

It must be remembered that it is not only the pileof the carpet that becomes indented. the underlaywill also indent and the backing of the carpet mayalso distort into the indentation in the underlay.Some underlay’s will recover well and some lesswell depending upon their composition, thickness,density etc.

The use of cups below furniture legs can spreadthe load and the net result is a larger area of lessdeeply indented carpet.

The ability of a carpet to recover from a heavystatic load can be measured in the laboratory, usingthe test method described in BS 4939 and manymanufacturers will have data on this aspect ofcarpet performance. In this test the carpet isloaded for 24 hours and the degree of recovery ismeasured after 1 hour and 24 hours. Since thereare so many different underlay’s however, it is veryrare for the recovery from a heavy static load tobe evaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning witha rotating brush machine) will speed up recoverybut in the case of serious indentations the use ofan iron and damp cloth or a steam iron togetherwith a blunt darning needle to carefully tease upthe pile can be beneficial. Care must be take notto over wet the carpet, of course.

FLATTENINGFlattening will occur as a result of traffic whicheventually flattens the pile particularly in the mainareas of use. All pile fabrics will flatten to greateror lesser degree dependant on the amount oftraffic to which it is subjected and the construction(tuft density/pile fibre/height/weight) of theproduct concerned.

SOILINGSoiling is usually the result of some local conditionto which the carpet has been subjected to, ormaintenance, or lack of maintenance programme.There is nothing we as manufacturers can do toprevent soiling in use. There are several types ofsoiling which are quite common:

Spillages - Liquids such as soft drinks, cordials orany drink which contains sugar, particularly hotdrinks, is likely to leave a stain. In such instances,professional help should be sought.

Shampoo - if incorrectly applied, can leave stickysoap residues in the fibres which can result in thesoiling reappearing quite rapidly.

Dust - which is carried on draughts can soilcarpets in various ways, apart from the obvioussoiled edges, at gaping skirting boards for instance,dark lines appearing on surface might suggestairborne dust vacuum-drawn through poorly fittedfloorboards. Sometimes the shape of floorboardscan be seen quite clearly. Air borne dustsometimes shows itself as spots on the carpet, thisis due to the air carried on a draught under thecarpet escaping through minute holes both in theunderlay and the carpet, leaving dust deposited onthe pile much like a filter action. In suchinstallations, the use of a lining paper is essential asa preventative measure.

It is the responsibility of the retailer to advise theconsumer when the carpet is measured of anypoorly fitting doors, skirtings, or floorboards andthe consumers responsibility to ensure anyremedial work to seal draughts, is carried outbefore the carpet is fitted, if a resulting complaintis to be avoided.

INSTALLATIONSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

• shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


Flooring factsheet

How to decide whether to join a buying

group – and which…

• Evaluate all buying groups as they all work differently

• Talk to the main marketing contact and/or a member

of the committee

• Get a list of members and call up two or three for a

‘real-world’ view

• Establish your territorial exclusivity – where’s the next

nearest member of each buying group

• Ensure you understand the financial arrangements, any

fees that would relate to your membership, how the

bills are paid and whether your fees are refundable if

it doesn’t work out. Ask the buying group for a

consultation to estimate your potential savings

• Review all the extra benefits and services to see what

you would actually use

• Check out the product ranges offered including the

own-label options and the UK/European mix

• Ensure you understand any rules that may limit your

flexibility to run your business the way you want

Why join?Buying groups have been a highly successful feature of

the floor retailing scene in the last decade or so, giving

independents the extra edge they need to compete

effectively with the retail park chains.

More than 1000 retailers are now members of one of

the several buying groups which operate in our sector

and the numbers are slowly, but steadily growing.

While the benefits of bulk buying power are self-evident,

the resistance to the buying group concept among non-

members appears to be centred on fears of

surrendering some control to a committee – and most

particularly compromising long-established relationships

and negotiated terms with current suppliers.

The bottom line is the bottom line. A retailer selling

across a broad range of products is likely to improve

margins within a buying group – but you don’t need a

leap of faith to join up. Ask the buying groups for answers...

Buying Groups

Pick the right one

www.smg-group.co.ukContact: David LewisTel: 0118 932 3832

[email protected]

www.flooringone.co.ukContact: Glenn Harding

Tel: 0121 683 [email protected]

www.greendalecarpets.co.ukContact: Rob Harding

Tel: 01432 852000Fax: 01432 852005

[email protected]

Associated Carpet Groupwww.smartercarpets.co.ukContact: Richard Moore

Tel: 01942 [email protected]@smartercarpets.com

Key benefitsIncrease margins

• Group purchases to get beneficial rates

• Rebates

• Exclusive higher-margin products

• Special promotions

One of the key reasons to join a buying group is tobenefit from the discounts they negotiate as a bulkbuyer from manufacturers. The way discounts andrebates are passed on to members varies betweengroups so make sure it’s absolutely clear how this will bedone. You’ll need to work out how this compares withdiscounts you have already negotiated locally withpreferred suppliers.

Increase sales

• ‘Best of both worlds’ proposition

• Wider ranges and exclusive products

• POS, displays and merchandising support

Your customers will like the proposition that you areindependent but with the buying power of a group –this gives them (and you) the ‘best of both worlds’ withpersonal service and competitive pricing. Most groupswill also offer you ‘own label’ ranges and support withpoint-of-sale, merchandising and displays. Centralstockholding may also be on offer.

Access professional services

• Business services

• Financial services

• IT and internet support

•Training and workshops

• Professional bodies

Some buying groups offer an excellent range of otherservices which may be valuable to your business.Financial services include invoice factoring, credit, loansand insurance. Some of the more sophisticated groupsoffering marketing packages, software systems to helpyou run your business operations and customisedwebsites ready to use. Relationships with professionaland training organisations can also offer discounts.

Network with other independents

• Members-only exhibitions with preferredmanufacturers

• Regular meetings

• Regional workshops

• Supplier presentations

• Helpline

A lot of retailers enjoy the buying group environment ofbeing independent but not alone out there on the HighStreet. Groups hold regular meetings and some havetheir own trade shows, regional meetings andworkshops to help you develop your business. Thenetwork gives you someone to call when you needadvice on, for example, an unusual installation, a technicalconsumer complaint, legal issue or business dilemma.

www.beautifulflooring.co.ukContact: Paul PhillipsTel: 01892 [email protected]

Metro Groupwww.carpet1st.co.uk

Contact: David KippingTel: 01204 393539

[email protected]


Flooring factsheet

Good underlay will...

• Improve underfoot comfort

• Increase appearance retention, reducing flattening

• Absorb the pressure of foot traffic and reduce wear

• Improve thermal insulation and warmth

• Increase sound insulation

• Smooth out sub-floor imperfections

• Last the lifetime of the carpet

Poor or old underlay will...

• Feel hard and unwelcoming

• Reduce carpet life

• Cause wrinkling and premature wear spots

• Cause carpet fibres to break down more quickly

• Not meet British Standards

How thick?

A maximum of 12mm is recommended (working with

gripper will be difficult thereafter) but rooms with heavy

traffic will need a thinner, denser pad. The combination

of thickness and density is all important as a thick

underlay with low density may not perform well.

Typically, the thicker the underlay, the better quality it will

need to be - 11mm is often used for luxury installations

with 9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet and

laminate flooring offers retailers one of the best

opportunities to add value to every sale - with good

profitability, trade-up potential once benefits are

understood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that new

underlay is always required, the only decision is which

type. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers can

walk on samples with different grades of underlay and

feel the difference has shown excellent results - some

manufacturers offer point-of-sale units.

Underlay

Sponge rubber

The market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PU (polyurethane) foam

PU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts. The foam providesexcellent comfort and performance levels with lots ofthickness options - and its light weight helps handling. The product can be re-cycled again after use.

Crumb rubber

Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

Laminate underlay

There’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

Combination

A rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

Underfloor heating underlay

Always ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used - which meansthe underlay would normally have a tog rating of 1.0.

Felt

This traditional (but environmentally friendly) underlay ismade from recycled fibres - wool, jute and synthetic - tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets.

Pre-tackified underlay

A self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired.

Benefits

www.underlay.com

www.numa-online.co.uk

www.interfloor.com

www.texfelt.co.uk

www.interfloor.com

Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.

www.estillon.co.uk

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam

Abingdon Flooring 01274 655694

Adam Carpets Ltd

Be Tu Tw W Ww 01562 829966

Associated Weavers

Tw Tu 01422 431100

Avena Carpets Ltd

Tu Ww 01422 330261

Axwoven Carpets Ltd

Ax Be 0121 550 5788

Axminster Carpets Ltd

Ax Be Tw 01297 32244

Bajong Carpets NV

Tu Tw W +32 56783250

Balta Industries NV

Tu Tw W Ww +32 56 62 2211

Beaulieu International Group

Be Pr Tu Tw +32 56 67 66 11

Betap Tufting BV

Tu Tw W +31 383 861 060

BIC Carpets

Be Tw W +32 56 23 54 10

Bizspoke Custom Carpets

Be Tw W 01924 488882

Blenheim Carpets

Ax Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond Worth Ltd

Ax 01562 745000

Brintons

Ax Tu Tw W Ww 0800 505055

Brockway Carpets LtdTw W 01562 828200

[email protected] www.brockway.co.uk

Bronte Carpets LtdBe Tu Tw W 01282 862 736

[email protected]

www.brontecarpets.co.uk

Burmatex

Tu 01924 262525

Cadogan Carpet Co

W 01562 733610

Cavalier Carpets Ltd

Ax Be Tu Tw W Ww 01254 268000

Christy Carpets

Tu 019078 308777

Clarendon Carpets

Tw 01675 433066

Classis Carpets

Tu W Ww 0870 020 1725

Condor Carpets BV

Tu +31 38 4778911

Contemporary Life & TextilesBe Tw 01254 296829

[email protected]

www.contemporarylife.co.uk

Cormar Carpets LtdTu Tw W 01204 881 234

[email protected]

www.cormarcarpets.co.uk

Couristan Carpets

Ax Tu W Ww 800 223 6186

Craigie Carpets

Be 01294 558400

Creative Carpets Ltd

Be Tu Tw W 0116 284 1455

Creatuft Carpets

Tu W +32 56 35 4444

Custom Carpet Company

Ax Be Tu Tw W Ww 01737 830301

Dan-Floor UK

W 01454 858014

Domo International

Be Pr Tu Tw W +32 92 41 4511

Drury Lane Carpets Ltd

Be Tu Tw W 01254 296829

E & WE Carpets

W 01562 825952

Edel Telenzo Carpets LtdTu Tw W 01422 374 417

[email protected]

www.edeltelenzocarpets.co.uk

Enterprise Weaving Co

Be Ww 01562 745030

Fells CarpetsWw 01977 662211

[email protected]

www.fellscarpets.co.uk

Fetcham Furnishings Ltd

Tw 020 8944 6220

Fletco Taepper A/S

Tu W +45 96 60 3000

Furlong FlooringTw W 01772 696 787

[email protected]

www.furlongflooring.co.uk

The Stocklists

Carpet Company Directory

Edel Telenzo’s Rembrandt Brockway’s VogueMohawk’s Cherbourg Check


Gaskell

Tu Tw W 01827 831525

Gaskell Mackay Carpets Ltd

Ax Tu Tw W 01429 892525

Georgian Carpets

Tu Tw W 01827 831430

Godfrey Hirst (GB) Ltd

Tu 0800 526696

Halbmond Teppichwerke

Be Pr Tu +49 037 421 420

Heckmondwike FB 01924 410544

ITC

Be Pr Tw 0032 51 424 411

John Lanham Watts Carpets

Ax Tw Ww 01937 588511

John Evans Ltd

Ax Tu Tw W 0161 368 2563

Joseph Hamilton & Seaton

W 01827 831400

Kingsmead Carpets

Tu Tw W 01827 831 424

Lano NVAx Pr Tu Tw W Ww +32 56 65 4300

[email protected]

www.lano.com

Le Tissage d'Arcade

Ax Ww +32 05685 4747

Lecaflor Ltd

Ax Be Pr Tu Tw W Ww 0800 78 33 712

Leigh Spinners Ltd

Tw 01942 673232

Louis de Poortere

W +32 56 393 386

Lusotufo

Tu 01388 664101

Manx Carpets

Tw W 01827 831 434

Mayfield Carpets

W 01706 639 866

MID NL

Be +31 38 851 8700

Mohawk Europe01480 479830

[email protected] 01480 471304

www.mohawkinternational.com

Mr Tomkinson

Tw Ww 01827 831 450

Ossfloor UK 01675 433031

Penthouse Carpets

Tu Tw W 01706 341231

Phoenox Textiles

Pr Tu 01484 863227

Pownall Carpets

Tw W 0845 6528811

Roger Vanden Berghe.NV

Tu Ww +32 56 73 57 11

Ryalux Carpets Ltd

Be Tu Tw W 0845 652 8811

Sans Frontieres Ltd

Be Pr Tu Tw W Ww 0844 5611977

Shaw Home Foundations

Tu 01675 433 501

Tapibel NV

Pr Tu Tw 01623 481 221

Tasibel NV

Tw +32 52 499600

The Alternative Flooring Co 01264 335111

The Grosvenor Wilton Co

W Ww 01562 701456

The Sultana Carpet Co

Ax 01299 822300

The Wilton Carpet Co

Ax W Ww 0845 296 8850

Thomas Witter UK Ltd

Tu Tw 0870 1128318

Timzo Tufting Industry BV

Tu +31 38 385 4477

Tisca Tiara

Tu Ww +41 71 791 0111

Ulster Carpets

Ax Be Tu Tw W Ww 02838 334433

United Carpets & Beds

Tw W Ww 01709 732 666

Victoria Carpets

Tu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex Carpets

Tu 01274 861334

Weston Hammer

W 0845 644 9090

Whitestone Weavers Ltd

Ax Be Tu Tw W Ww 01429 892555

Wilkies Carpets

Tw 0113 307 9955

Woodward Grosvenor

Ax Tu Tw W Ww 0800 526696

Wool Classics

Tu Ww 0207 349 1560

Bronte’s stand

Cormar’s Berwick

Tollgate stand

KEY TO CODES:

Be: Bespoke • Pr : Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton

If you would like to be included in this section or upgrade your listing,

please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists,

you can click straight to it from our online edition at

www.thestocklists.com



The StocklistsWholesale Distribution Directory

National

Fells Carpets

Goole

01977 662211

[email protected]


North East

Carpet & Flooring Gateshead

Gateshead

0844 824 3121

[email protected]

www.cfgateshead.co.uk

Fells Carpets

Goole

01977 [email protected]


Floorwise (North East) Ltd

Birtley - see Floorwise p17

Vanguard Carpets

Redditch

0845 601 1189

customerservices.redditch@

carpetandflooring.co.uk

www.vanguardcarpets.co.uk

Wood Floor Sales

Redditch

01527 511888

help.redditch@


www.woodfloorsales.com

North West

A&A Carpets

Manchester

01204 701188

[email protected]

www.aandacarpets.co.uk

Fells Carpets

Goole

01977 662211

[email protected]


D. M. Miller Ltd

Manchester

0161 205 9949

[email protected]

www.dmmillerltd.spaces.lives.com

John Evans Ltd

Manchester

0161 368 2563

Fax: 0161 368 3039

Mobile: 07850 935301

Kellars Ltd

Stockport

0161 443 0970

[email protected]

Lee Floorstok Ltd

Liverpool - see Floorwise p17

Lee Floorstok Ltd

Manchester - see Floorwise p17

MCA Floorwise Ltd

Morecambe - see Floorwise p17

Mytton Flooring

Norwich - see Floorwise p17

Millbrook Carpets

Darwen

01254 703999

[email protected]

Supertex Furnishings

Lancashire

01772 457070

[email protected]

www.supertexfurnishing.co.uk

Vanguard Carpets

Redditch

0845 601 1189




Walkwell Flooring Supplies

Manchester

0161 786 6800

manchester@


www.walkwell-flooring.co.uk

Wood Floor Sales

Redditch

01527 511888

help.redditch@



MidlandsCarpet & Flooring

Birmingham

Birmingham

0121 421 9131

birmingham@


www.cfbirmingham.co.uk

DMS Flooring Supplies

Northampton

0845 643 5601

dmsnorthampton@

dmsflooringsupplies.co.uk

Floorwise D & J Ltd

Southam- see Floorwise p17

J J Wholesale & Distribution Ltd

Birmingham

0121 765 4994

[email protected]

RPS Flooring

Mansfield Woodhouse

- see Floorwise p17

STS Flooring Distributors

Watford

08454 342000

[email protected]

www.stsflooring.com

see page 32 for details

Supertex Furnishings

Leyland

Tel: 01772 457070

[email protected]

www.supertexfurnishing.co.uk

Vanguard Carpets

Redditch

0845 601 1189




Wood Floor Sales

Redditch

01527 511888

help.redditch@



Woodall Brothers Ltd

Shrewsbury - see Floorwise p17

East

Beds Flooring

Bedford

01234 341234

[email protected]

www.bedsflooring.co.uk

Faithfull Floorcovering

Suffolk

01473 822341

[email protected]

www.faithfulls.co.uk

STS Flooring Distributors Ltd

Cambridge

Tel: 01954 781142

[email protected]

www.stsflooring.com

See page 32 for details

Vanguard Carpets

Redditch

0845 601 1189




Wood Floor Sales

Redditch

01527 511888

help.redditch@


www.woodfloorsales.co

Are you a Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.


The StocklistsWholesale Distribution Directory

South East

Acorn Carpet Accessories

Bromley, Kent - see Floorwise p17

AFS

Middlesex

020 8805 8620

[email protected]


Ashmount Flooring

Supplies Ltd

Tottenham

0208 808 2158

[email protected]

www.ashmountflooring.co.uk

Beds Flooring

Bedford

01234 341234

[email protected]

www.bedsflooring.co.uk

Belvedere Carpets

London

020 8800 0740

[email protected]

www.belvederecarpets.co.uk

Carpet & Flooring London

Camberley

01276 672100

[email protected]

www.cflondon.co.uk

Columbia Flooring

Middlesex

020 8443 3322

[email protected]

www.columbiaflooring.co.uk



Hemel Hempstead

0845 643 5344

[email protected]


Milton Keynes

0845 643 5320

[email protected]

Faithfulls Service Centre

Kent

01322 285001

Faithfulls Service Centre

Walthamstow

0208 498 3040

[email protected]

Faithfull Floorcovering

Suffolk

01473 822341

[email protected]

www.faithfulls.co.uk

Kent Flooring Supplies Ltd

Chatham

01634 668668

[email protected]

www.kentflooring.co.uk

Littner Hampton

London

020 8520 8474

[email protected]

www.littnerhamptoncarpets.co.uk

Potts & Ward, Woodcocks

Ltd

Brighton

01273 557211

[email protected]

www.pwwflooring.co.uk

Rackhams

London

020 8531 9225

[email protected]

www.rackhamsltd.co.uk


Salesmark

Lancing, - see Floorwise p17

Solent Wholesale Carpet

West Sussex

01243 774623

[email protected]

www.solentwholesale.co.uk



Orpington/Croydon

0845 434 1000

[email protected]

www.stsflooring.com


Vanguard Carpets

Redditch

0845 601 1189

customerservices.redditch@carpet

andflooring.co.uk


Wessex Flooring

Amesbury - see Floorwise p17

Wood Floor Sales

Redditch

01527 511888

[email protected]


South West

Carpet & Flooring Bristol

Bristol

0117 966 798l

[email protected]

www.cfbristol.co.uk

Fitwell Flooring Ltd

Redruth - see Floorwise p17

Fitwell Flooring Ltd

Newton Abott - see Floorwise p17

Solent Wholesale Carpet

West Sussex

01243 774623

[email protected]

www.solentwholesale.co.uk



Thame (Oxford)

01844 213555

[email protected]

www.stsflooring.com


Vanguard Carpets

Redditch

0845 601 1189


andflooring.co.uk


Wood Floor Sales

Redditch

01527 511888

[email protected]


Scotland

C. K. Davie Ltd

Aberdeen - see Floorwise p17

C. K. Davie Ltd

Dundee - see Floorwise p17

Headlam Scotland

North Lanarkshire

01698 831 000

[email protected]

www.headlamscotland.co.uk

Neil Smith Ltd

Glasgow - see Floorwise p17

WalesCarpet & Flooring Bristol

Bristol

0117 966 798l

[email protected]

www.cfbristol.co.uk

Roma Flooring

Neath - see Floorwise p17

Vanguard Carpets

Redditch

0845 601 1189


andflooring.co.uk


Wood Floor Sales

Redditch

01527 511888

[email protected]


Ireland

Floorwise Ltd

Dublin - see Floorwise p17

Floorwise Ltd

N. Ireland - see Floorwise p17

continued overleaf....

Are you a Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.

Acorn Carpet Accessories 16Bromley, KentTel: 020 8462 0422 Fax: 020 8462 0927

C. K. Davie Ltd 1AberdeenTel: 01224 820077 Fax: 01224 822344

C. K. Davie Ltd 2DundeeTel: 01382 226533 Fax: 01382 226544

Fitwell Flooring Ltd 20Redruth, CornwallTel: 01209 214344 Fax: 01209 21162

Fitwell Flooring Ltd 19Newton Abbot, DevonTel: 01626 835935 Fax: 01626 834334

Floorwise D & J Ltd 13Southam, WarksTel: 01926 814922 Fax: 01926 817899

Floorwise (North East) 5Ltd Birtley, County DurhamTel: 0191 410 7070 Fax: 0191 410 6116

Lee Floorstok Ltd 8 LiverpoolTel: 0151 708 7420 Fax: 0151 708 7241

Lee Floorstok Ltd 7ManchesterTel: 0161 231 8080 Fax: 0161 231 8787

MCA Floorwise Ltd 6Morecambe, LancashireTel: 01524 33517 Fax: 01524 381852

Mytton Flooring 14Norwich, NorfolkTel: 01603 624387 Fax: 01603 612888

Neil Smith Ltd 3GlasgowTel: 0141 552 1141 Fax: 0141 552 0623

Provincial Floorcoverings Ltd 4 Belfast, Northern IrelandTel: 028 9075 3202Fax: 028 9075 3901

Provincial Floorcoverings Ltd 9Dublin 12, ROITel: 00353 (0)1 626 3913Fax: 00353 (0)1 626 3960LoCall: 1850 445 746 (ROI)

Provincial Floorcoverings Ltd 10LimerickTel: 00353 (0)61 227 100Fax: 00353 (0)61 227 000LoCall: 1850 445 745 (ROI)

Roma Flooring 15Neath, West GlamorganTel: 01639 633001 Fax: 01639 646116

RPS Flooring 11Mansfield Woodhouse,NottinghamshireTel: 01623 624198 Fax: 01623 620931

Salesmark 17Lancing, West SussexTel: 01903 750522 Fax: 01903 851111

Wessex Flooring 18Amesbury, WiltshireTel: 01980 625888 Fax: 01980 676969

Woodall Brothers Ltd 12Shrewsbury, ShropshireTel: 01743 441584 Fax: 01743 441629

floorwiseNational Network of Floorwise Distributors

Award-Winning Flooring Accessories

HEAD OFFICEFloorwise Group Limited,

Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK.

Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

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www.floorwise.co.uk • www.carpetunderlay.netwww.signaturewoodfloors.com • www.siennawoodfloors.com

www.floorwise.co.uk • www.carpetunderlay.netwww.signaturewoodfloors.com • www.siennawoodfloors.com


GRIPPER UNDERLAY PROFILES ADHESIVES & SCREEDS

National Network of Floorwise Distributors


PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated July 2010.

AFSUnit 4 Baird Road,

Enfield, Middlesex

EN1 1SJ

Tel: 020 8805 8620

Fax: 020 8805 6840

Email:

[email protected]

REP DETAILS:Ashley Best Tel: 07976 916752 Surrey , Hampshire, South LondonNick Hart Tel: 07771 967609 Essex, East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex,

Herts., Beds., and Bucks.Zac Marsh Tel: 07828 663325 Kent, South East London

NATURAL/LOOPSHIGH FLYER Tex LoopMARRAKESH Natural NOMAD 50/50 Nat Loop

SAXONYFIVE STAR 32oz PP SaxonySTAINFREE ROMANCE 35oz PP SaxonySEDUCTION 37oz PP SaxonyNOBLE SAXONY 40oz SaxonyROYAL TOUCH 45oz Nylon SaxonySTAINFREE FLAIR 50oz PP SaxonySENSATIONAL 58oz Saxony

80/20 WOOL TWISTBELMONT TWIST 80/20 40ozWESSEX TWIST 80/20 40ozNEW ASPEN TWIST 80/20 40ozBELMONT SUPREME 80/20 50ozARRAN TWIST 80/20 50ozHARRISON TWIST (Victoria) 80/20 60oz

PP TWISTVIVA TWIST PP TwistSALT N PEPPER PP TwistCABARET PP TwistELITE TWIST PP TwistSHEPHERDS TWIST PP Twist

LOOP PILE AND CORDPINCH FELT Needle Punch CordPINCH FOAM Needle Punch ROCKY HB Loop Pile CordROCKY FB Loop Pile CordDIMENSIONS Loop Pile Stripe/WaveTITAN CORD Loop Pile Gel BackGALA CORD FB Loop Pile CordGALA CORD HB Loop Pile Cord

AFS WOOL COLLECTION 100% WOOL LOOPWELLFIELD IMRA 100% Wool 2 Ply YarnWELLFIELD KAMRA 100% Wool 2 Ply Yarn

CORMAR STOCKEDAPOLLO Excellon TwistBERWICK 40 80/10/10 40 oz TwistBERWICK 50 80/10/10 50 oz TwistBUCHANAN 80/10/10 40 oz TwistHIGHLANDER 80/10/10 50 oz TwistHOME COUNTIES 42 oz TwistHOME COUNTIES 50 oz TwistMALABAR 100% NaturalNATURAL BERBER SUPER 80/10/10 35 oz TwistNATURAL BERBER ELITE 80/10/10 45 oz TwistNATURAL BERBER DELUXE 80/10/10 55 oz TwistNEW OAKLANDS 80/10/10 32 oz TwistNEW OAKLANDS 80/10/10 42 oz TwistNEW OAKLANDS 80/10/10 50 oz TwistPRIMO PLUS Excellon TwistPRIMO ULTRA Excellon TwistPRIMO TWEED Excellon TwistPRIMO SAXONY Excellon Saxony

CORMAR CARPETS 3/5 DAYS DELIVERYAVEBURY 100% Pure New WoolLINDISFARNE 100% Pure New WoolTOWN AND COUNTRY 80/10/10 60 oz Twist

Roll Size Full Roll EQ* Description

BRANDED TOP END RUBBER SPONGE RANGEELITE 11 m2 129lb Textured Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber UnderlayCOLOURS RED 11 m2 135lb Waffle Rubber UnderlayWILLOW GREEN 15 m2 90lb Waffle Rubber UnderlayCRUSADER SUPREME 15 m2 100lb Waffle Rubber UnderlaySUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay

UNBRANDED TREDAIRE SPONGE RUBBERAFS CLASSIC GOLD 15 m2 95 lb Rubber UnderlayAFS SUPER GOLD 15 m2 80lb Rubber UnderlayAFS STANDARD GOLD 15 m2 60lb Rubber UnderlayGRAPHITE 15 m2 Light Weight PE

WOOD FLOOR UNDERLAYSBOARDWALK (Timbermate) 15 m2 3.75mm 23dB Moisture BarrierALL IN ONE 10 m2 3mm 20dB Self Adhesive StripCOMFORT SILVER 15 m2 2.5mm 18dB PE Foam + Foil

TREDAIRE PU UNDERLAYSALPHA 15 m2 8mm Tredaire PUOMEGA 15 m2 10mm Tredaire PUBRIO 15 m2 8mm Tredaire PUZEST 15 m2 10mm Tredaire PUSOFTWALK 15 m2 9 mm Tredaire PUDREAMWALK 15 m2 11 mm Tredaire PUCONTRACT 9 15 m2 9 mm Contract PU

DURALAY CONTRACT UNDERLAYSTREADMORE 11 m2 8.0mm CrumbSYSTEM 10 11 m2 10mm Crumb single stick under 40m2

DURAFIT 650 15 m2 6.5mm Double stick crumbDURAFIT 500 15 m2 5.0mm Double stick crumbDEFENDER 15 m2 100lb Flat sponge 0.80 TOGHEATFLOW CARPET 15 m2 6.0mm 0.75 TOG sponge carpetHEATFLOW WOOD 15 m2 2.75mm 0.35 TOG sponge laminate U/LTECHNICS 5 15 m2 5.0mm Double stick sponge

CARPENTERS PU UNDERLAYSGREENSTEP 15 m2 8mm PU UnderlaySUPER GREEN STEP 15 m2 10mm PU UnderlayRICHSTEP 15 m2 9mm PU UnderlayDEEPSTEP 15 m2 11mm PU Underlay

CARPENTERS CONTRACT UNDERLAYSFIRMSTEP 15 m2 7mm Contract PUPOWERSTEP 15 m2 9mm Contract PUMARINESTEP 15 m2 7mm Contract PU IMO Rated

FELT UNDERLAYSFELT 28 15 m2 28oz Wool/jute felt 8mmFELT 42 15 m2 42oz Contract wool/jute felt 11mmKENSINGTON DELUXE 11 m2 74oz Felt crumb rubber

CARPETS UNDERLAYS


Berkeley Axminster80% Wool / 20% Nylon available 3.66m & 4.57m

BOND WORTHV.I.P. CLUB

Call us today for a personalservice that reaches beyondyour expectations...

• Buy one Axminster cut at your standardterms, when you place another within 8 weeks we give you an EXTRA 10% off!

• We guarantee our delivery dates. If wemiss it by 7 days then you get 5% offthe invoice value of the order!

• Access to the Managing Director andSales Director 24 hours a day 7 days a week.

• Have a complaint? We guarantee to contact your customer with24 hours.We will inspect all complaintsregardless of age.

• Order 16 linear meters or more in onecut we give you roll price!

• Exclusive first access to new ranges.• Bi-Monthly News Letter.• Real Time Updates via Facebook & Twitter.

• Dedicated Sales Line.• Special Roll Offers.• ABOVE ALL ITS FREE TO JOIN!TELEPHONE 01562 745000 NOWFOR YOUR INFORMATION PACK

NEW UPDATED WEBSITE!Check out our new updated

website at:

www.bondworth.co.uk

Range comprises 8 Designs Stocked items Delivery 14 Days from Order4.57m wide Firenza 3-9080 Early February4.57m wide Tashkent 4-9076 Mid March

Townshend Works, Puxton Lane, Kidderminster,Worcestershire, DY11 5DF.Sales: 01562 745000 Fax: 01562 732827New trade price list effective 1st September 2010

Variations Axminster80% Wool / 20% Nylon available 3.66m

Precious Gems Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 5 Designs - All StockStocked items Delivery 14 Days from Order

Romanesque Berber Axminster80% Wool / 20% Nylon available 4.00m

Range comprises 3 Designs - All StockStocked items Delivery 14 Days from OrderAcanthus Plum 4-5002 Low Stock - Now Discontinued

Range comprises 12 DesignsStocked items Delivery 14 Days from OrderJade Mirage 1-9077 End JanuaryAztec 2-9090 Early FebruaryMikado 4-9079 Early Feb

89%

STOCKED

Wensleydale Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 8 Designs - All StockStocked items Delivery 14 Days from Order

New Afghan Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 5 Designs - All StockStocked items Delivery 14 Days from OrderNo Stock Sultan 2-3100 Early FebruaryNo Stock Pathan 4-3103 End January

Cornell & Stanford Axminster80% Wool / 20% Nylon available 4.00m

Range comprises 5 Colourways in 2 DesignsStocked items Delivery 14 Days from Order


TOP TO BOTTOMSAVILE ROW – 81 TWEED PINSTRIPE

GELATO – 12 SORBET CONCERTO – 01 CAPELLA CREAM

PORTOBELLO – 01 CHARCOAL

Wishing everyone a happy

and prosperous New Year


100% Wool SaxoniesAll available in any colour, any width up to 12m

100% Wool Shag PileAll available in any colour, any width up to 12m

80% Wool / 20% Nylon Classic TwistAvailable in any colour, any width up to 12m

Boulsworth 1/8 th gauge 42 ozMoorland 1/8 th gauge 45 ozLowood 1/8 th gauge 55 ozPendle 1/10 th gauge 60 ozFerndene 1/8 th gauge 68 oz

Super Ferndene 1/8 th gauge 78 ozPatrick 1/10 th gauge 70 ozEmily 1/10 th gauge 85 ozCharlotte 1/10 th gauge 96 oz

Haworth 1/4 gauge 58 ozThornton 1/4 gauge 62 oz

Wycoller 1/4 gauge 96 ozWithens 1/4 gauge 120 oz

Standard 1400 1/8 th gauge 41 ozContract 1700 1/10 th gauge 50 oz

Super 2000 1/10 th gauge 59 ozDeluxe 2400 1/10 th gauge 70 oz

Sales and bespoke enquiries: 01282 862736

28 years of custom made carpets

Tel:01282 862736

Fax:01282 868307

Email: [email protected]

Web: www.brontecarpets.co.uk

Bankfield Mill

Greenfield Rd, Colne

Lancs. BB8 9PD

James Hall Area: Scotland.

Mobile: 07787 140136, Fax: 0131 343 3353

E-mail: [email protected]

John Rostron Area: North West/Cumbria/North Wales

Mobile: 07973 733208, Fax: 01254 876548


Mark Garbett Area: South West England

Mobile: 07840 664757, Tel: 01752 696377


Niall Martin Area: Central London/Oxon/Berks/Bucks/Essex

Mobile: 07866 735772, Fax: 01628 541497


Sales Agents Keith Leslie Area: Northern & Southern IrelandMobile: 07860 873838, Fax: 02894 468005

Aldo Berettoni Area: Yorkshire/North East/HumbersideMobile: 07971 173560, Fax: 01484 666703E-mail: [email protected]

Ian Millward Area: EastMidlands/Notts/Staffs/Lincs/Derbyshire/Cambs/ Norfolk/SuffolkMobile: 07939 319385, Fax: 0121 430 3682E-mail: [email protected]

Steve Acton Area: South East/South LondonMobile: 07957 836207, Fax: 01323 872415E-mail: [email protected]

James Thomas Area: West Midlands (west of M1) & South WalesMobile 07932 458032, Tel/Fax: 01656 784514E-mail: [email protected]

any colour, any width


The Leading

Country Wide

Carpet & Flooring Suppliers

Trade Show Rooms Available• Specialist advice and terms available on contract enquiries •

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring at

GUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.

For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEX

EN3 7TY

Tel: 0208 443 3322

Fax: 0208 805 2346

Opening Times:

Monday - Friday 8.30am to 5.30pm

Saturday 8.30am to 12 noon

ColumbiaFlooring plc

Best-selling products at every price point

Large group stock-holdingExtensive tufting expertise Effective service systems Fast delivery fleet

As a UK manufacturer and distributor, Furlong’s objective is

simply to offer its customers the best of all worlds in terms of

price, service and quality - a partnership that retailers can rely

on and a comprehensive product range that consumers will

respond to.

Furlong’s wholly-owned manufacturing company,

Regency Carpets, is one of the UK’s top three tufters with a

modern plant located in Bangor, Northern Ireland.

A long-term programme of substantial investment has created

a major production facility for both 4m and 5m wide carpet

and the new backing plant commissioned last year is now fully

on line.

As a result, the company can produce hundreds of thousands of

square metres of carpet every week, covering all the key sectors

– stain resistant polypropylene, wool twist, wool natural and

many others.

Being in control of its manufacturing means Furlong can control

the cost base and the quality to provide a range of products

that is competitive at each of the price points. Manufacturing

also means they can manage stock more closely and respond

to changes in demand so that the right carpet is always ready

for dispatch.

Furlong’s nationwide distribution network operates across threedepots – London, Preston and Newport – using a dedicatedfleet to carry rolls and cut lengths to our customers usuallywithin 24 hours.

Furlong’s product development team has created a portfolio ofproducts matched to the diverse needs of different customergroups, rooms styles and performance requirements. Regency’sstain-resistant ranges use their own ‘Carefree’ fibre which isbleach cleanable and offered with a warranty for absoluteconfidence. New ranges are introduced several times a year tokeep the offering fresh and interesting and respond toconsumer trends and colour shifts.

Furlong have paid particular attention to the presentation oftheir product range to consumers with market-leading point-of-sale systems incorporating the latest video technology.

Furlong believes in working in partnership with their customers toprovide products and services that ticks all the boxes.

Investing in quality and service

the aim is simply to offer customersthe best of all worlds in terms of price, service and quality


CAREFREE - the stunning new collectionContact your local representative


Here are the people who try harder

London Salestel: 01322 628707fax: 01322 698733

Preston Sales tel: 01772 696787fax: 01772 311921

Newport Salestel: 01633 283959fax: 01633 275454

Email: [email protected]

� quality� choice� availability� service� price

The Regency range ofstain-resistant carpetsticks all the boxes:

London & HomeCountiesJOHN AKIEN M: 07791 891024S.W LONDON, SURREY (INS. M25)[email protected]

IAN COLLACOTT M: 07816 217550MIDDLESEX, W. LONDON, [email protected]

DARREN SPENDIFF M: 07791 [email protected]

RAYMOND SMITH M: 07816 [email protected]

REG HOWSON M: 07816 217548N, N W & E LONDON, [email protected]

South EastPAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK & [email protected]

IAN ROBERTSON M: 07816 217563E & WEST [email protected]

TONY CONWAY M: 07791 891025BEDS, NORTHANTS, OXON & [email protected]

PETER FLETCHER M: 07816 217561HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)[email protected]

MidlandsPAUL HARRISM: 07980 786265NOTTS & [email protected]

MIKE SHUTT M: 07970 158594BIRMINGHAM/ STAFFORDSHIRE,[email protected]

MARTYN REA M: 07968 324598LEICESTER/WARWICKSHIRE/[email protected]

ScotlandGEORGE WISELY M: 07967 148665SCOTTISH [email protected]

COLIN RICHFORD M: 07970 163372WEST [email protected]

ALAN CAIRNIE M: 07976 311434EAST [email protected]

North WestGEOFF ABERNETHY M: 07970 229717CUMBRIA, POTTERIES, CHESHIRE & FYLDE [email protected]

ALAN CHEETHAM M: 07966 263571GREATER [email protected]

BOB CHRISTIE M: 07980 786264MERSEYSIDE, WIRRAL & N. [email protected]

Yorkshire & North EastDES BEST M: 07968 828516NORTH [email protected]

RAY ANDREW M: 07973 719801EAST LANCS/[email protected]

REG SYKES M: 07973 403450SOUTH [email protected]

Wales & South WestBEN THOMAS M: 07794 048809S./MID & W. [email protected]

JASON BRIMBLE M: 07794 041266AVON & [email protected]

TIM BAILEY M: 07794 048414S.E. WALES & [email protected]

STEWART WAITHMAN M: 07794 048413DEVON & [email protected]

Wood FloorSpecialistsJOHN POWERS M: 07792 477312SALES MANAGERBEDS, NORTHANTS, OXON, BUCKS,MIDDLESEX, W&S LONDON, BERKS, [email protected]

RICHARD RICHMAN M: 07791 891044AREA SALES MANAGERNORFOLK, SUFFOLK, CAMBS, N&E LONDON,ESSEX, KENT, SUSSEX & [email protected]

Seeing is believingCustomers can buy with confidencewhen they see the Carefree cleanabilityin action with the new video units foryour existing Regency POS systems.

All the products shown are available in the CAREFREE Collection


Operations Manager: Lesley Inman M: 07703 337989 E: [email protected]

YOUR HEAD OFFICE TEAM CONTACTS

EMAIL YOUR EMAIL

We are about to unveil a new design to joinour Hudson and Lawrence roll only programme.Full details soon.

Plus - great news - we’ll be dispatchingpatterns cards on Greenwich and Windsor(pictured below) to all our reps at the end ofJanuary, to be added to your tombolas (so sorry,though, if you haven’t got a tombola alreadywe are currently out of stock – we’ll let youknow if and when we get some more!)

CHELSEA’S GOT THE V FACTOR! We’re certain that the,super smart Chelsea isgoing to be a big hit in2011. Why? It’s Versatile,Value for money and Verygood quality – whichmeans we think yourcustomers will Vote withtheir wallets and deliverretailers some real Volumeon this one!Chelsea is a dense,textured low level loop,three ply 100% woolcarpet, available in 4 and5 metre width. It comesin eight totally on trendearthy neutrals: Sea Salt,Driftwood, Ash, Graphite,Cream, Sand, Mud andCork. And with fullScotchgarding and a hostof certificates to prove itsabove par credentials for

being insect and rot proof and light, wet and shampoo fast. Samples will be with our sales team and coming our customers’ waybefore the end of January.

COMING SOON

OUR SALES TEAMGreater London as far as N. Circularon north side of Thames and as far asM25 on south side, Surrey, Middlesex,Sussex, KentJohn A ConstableT: 01622 685397 M: 07836 734322E: [email protected] & North Lincs John AlsopT: 01904 762471 M: 07860 572220E: [email protected], Cornwall, Somerset, DorsetBrendan Hart M: 07850 130221E: [email protected]

Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934E: [email protected], Berkshire, Bucks,OxfordshireNiall Martin M: 07866 735772 E: [email protected] Wales, Bristol,Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102E: [email protected], Cumbria & Isle of ManJohn Rostron M: 07973 733208E: [email protected]

East Anglia, Bedfordshire, Cambs,Essex, Herts, Norfolk, SuffolkJonathan Hart T: 01621 817992 M: 07889 264466 E: [email protected] Midlands, South Wales(Wholesalers)Paul BrewerT: 0121 4277117 M: 07798 745181E: [email protected] Manchester, Cheshire, North Wales Philip HambletonT: 01925 740050 M: 07966 397676E: [email protected]

North EastRebecca Gibbons M: 07970 491215E: [email protected] TindalT: 01436 671421 M: 07836 705620E: [email protected] Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858E: [email protected] Ireland Gary O’Boyle M: 07831 220675E: [email protected]

Thank you to everyone who has so farprovided us with an email address – theyhave been coming in thick and fast. If youhaven’t already done so, please make sureyou email Lesley [email protected] soon – asour email communication campaign will begetting going in earnest very soon.

SEE YOU IN HANNOVER!Don’t forget to come and see us if you are coming to Domotex(January 15-18). You’ll find us as always in Hall 6 stand E42 and it’sa great opportunity to see what’s in the pipeline, to talk to ourdesign and marketing teams from Holland and generally tell uswhat you’d like from us in 2011.

Our New Year’s resolution is to stay focussed, keep positive andcontinue to do our best to deliver good customer service andsaleable products.

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452Email: [email protected]

Edel Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire, HX5 0BW.


Telephone 01706 639866www.mayfieldcarpets.co.uk

“Creators of the Finest Carpets”

Telephone 01706 639866www.mayfieldcarpets.co.uk

“Creators of the Finest Carpets”

Representat ives

Mayfield House, Stonie Heys Avenue, Rochdale, Lancashire. OL12 9XAMayfield House, Stonie Heys Avenue, Rochdale, Lancashire. OL12 9XA

Robin Leiper (Area Manager)SOUTH EAST M: 07801 357601

Chris Twinn (Area Manager)CAMBS, ESSEX, BEDS, HERTSM: 07711 353982

Andrew Westwell (Representative)NORTH WESTM: 07974 141919

Chris Davis (Representative)W. MIDS, HEREFORD, GLOS, AVON,WORC. & SHROPSHIREM: 07753 983714

Andrew Davys (Representative)S. YORKSHIRE, STAFFS, DERBYSHIRE,NOTTS. & LINCSM: 07801 357622

Simon Beeby (Representative)LEIC’S, NORTHANTS, OXON, WARKS,BUCKS. & BERKSM: 07775 913380

Mark Fletcher (Representative)N. LONDON, ESSEX & HOMECOUNTIESM: 07801 538763

Stephen Cawley (Representative)SCOTLANDM: 07718 762236

David Bell (Representative)YORKSHIRE & N. EASTM: 07939 051608

Mike Williams SOUTH WALESM: 07919 047930

Darren Jackson DEVON, CORNWALL & SOMERSETM: 07825 171482

Nigel Woollard DORSET, HANTS, BERKS. & WILTSHIREM: 07767 213236

AGENT:Peter Steel NORTH WALESM: 07710 443589

Liam SmithNORTHERN IRELANDM: 07719 934019

Representat ives

Super MaximStyle Twist Pile

Construction TuftedPile Fibre 80% Wool, 10% Nylon,

10% Polyester Melt FibreWidths 4.00M & 5.00M

Pile Weights 50oz & 40oz per Square Yard1696 grams & 1356 grams per Square Metre

Country GardenStyle Twist Pile



Pile Weights 50oz & 40oz per Square Yard,1696 grams & 1356 gramsper Square Metre

ArcadiaStyle Twist Pile



Pile Weights 50oz per Square Yard,1696 grams per Square M

StratfordStyle Twist Pile



Pile Weights 50oz per Square Yard,1696 grams per Square M

QuartzStyle Twist Pile

Construction TuftedPile Fibre 80% Wool

Widths 4.00M & 5.00MPile Weights 50oz, 40oz & 30oz per

Square Yard, 1696 grams,1356 grams & 1070 gramsper Square Metre

ForesterStyle Chunky Berber Twist



Pile Weights 60oz & 50oz per Square Yard,2035 grams & 1696 gramsper Square Metre

Quite simply the best value 80% British wool twist available in the UK today.50, 40 and 30oz pile weights backed using 100% natural jute giving flexibility

for easy fitting.

GREAT CUT LENGTH PRICE • STUNNING ROLL DEALS • SEE YOUR REPRESENTATIVE

MAYFIELD QUARTZ


Ian PullingerLondon N, EC & E postals, Essex & Middx (withinM25) 07881-502506

Simon Brenner London SE & SW postals, Kent, Surrey & Sussex 07881-502507

Mark EuesdenLondon W & NW postals, South Middx, WesternSurrey, Berks & Bucks 07875-714269

James WhiteHerts, Beds, Essex (west of M11) & North West Middx 07881-502508

Paul HensonEssex (Outside M25), Cambs & Suffolk 07837-295379

Antony StapletonSales Director 07881-502505/020-8498-2845

Area Sales Executives

We also stock Ball & Young Underlays,Accessories, Entrance Matting and offer aSpecial Order Service on products fromvirtually every flooring manufacturer inexistence! 48 hour Delivery Service on all

Balterio Laminate Ranges.

CUT & LOOP PILERevivalKretaEverglades

GRAPHICS / CONTRACT GELSArena SapphireScalaSenatorSentinelStatesman

NATURAL EFFECTAgadirAnconaAutumn SunsetCountry Treasure 4&5MChallenger BerberCraftwork Berber 4&5MDelft 4&5MHarvesterHopscotchIvory CoastLondon Life 4&5MMarrakeshNatures WritingOhioRustic TreasureSan Salvador 4&5MTown & Country TweedWoolweave 4&5M

SAXONY / SHAG PILEBig SoftieChamonixCleopatraEminenceHalf CenturyNew CenturyNobilitySplendourSupreme EleganceTennessee

CORD & NEEDLEPUNCHGalaRackcordScorpioSupacord

TWISTS - STAINFREEBalmoralChislehurstClydeEasy HeathersEasy TwistFairfield Supreme 4&5MHeathertwist / Heathertwist SupremeMystery TwistPembridge TwistPortmanRhapsodyStainfree Salt ‘n’ PepaStainsafe Touch 4&5MStartwist/Startwist Supreme (2010 colours) 4&5MStanfordSummer Skies

TWISTS - WOOLEden Twist 30/40/50 4&5MIconic Twist 40/50 4&5MParamount 30/40 4&5MSuper Sixty 4&5MThe Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate TweedUltimate Luxury 4&5M

VELOUR / VELVETDesigners Dream Le Touquet 4&5MUrban Life

WILTONThe Arabica & Ceylon Wilton Collection 4&5MParallel LinesRenaissanceUltimate WiltonOakland

VINYL / SMOOTH FLOORINGArte Della CeramicaBlackjack Casino RoyaleChequersEclipseMedleyMojoSuregrip XLThunderball

CARPET TILESCapital PlusElectronMagnesiumNeutronOxygenPositronProtonQuarkTitanium

Stop preSS...2011 will be the year of quality, with austerity still the keyword, and trading conditions stilltough, so ‘value’ will be the name of the game! We are launching a comprehensive collection of high qualityproducts in wool and wool mixtures, taking the quality of our products to new heights, whilst offering the

very best in prices, and marketing support. Beautiful floorcoverings, beautiful samples, beautiful salespeopleand beautiful publications! Bring it on!!!....Stop preSS

“Our Winter Price guide is about to hit the streets! It’sall about solidarity, and hard work! You’ll be amazedby our new products, and thrilled by our regular

features! And more importantly you will learn moreabout the enigma that is ‘Ralph the Rackhams Ram!’”

CALL NOWTO RECEIVE ACOPY OF THELATEST PRICE

GUIDE!


VICTORIABaronetBerber StripeCastillionCeltic Heathers Crown TwistDuchess EliteEasiCare (Twist, Tweed + Saxony)Gaelic HeathersImperial VelvetKelsoNatural AccentsNatural Companions (Sisal, Chenille, Ridge)Regal TwistRustic JewelsTudor Twist CollTudor Manor

LANOBoleroCampus X-tremeChiselhurstHavanaHeathertwist CollInspiration 40/50ozPembridge Twist - new coloursRustic BerberRustic SensationsScalaScala TonalsSentinelStartwist CollTwilight CollWilton NaturalsXtra Twist

BALTABergaCobblestoneColorado SpringsDesert TwistDivaFiestaFusion Happy DaysHigh FlyersGala Cord-all options in stockRustic Twist SupremeShepherd TwistStainsafe ComfortStainsafe FavouriteStainsafe OlympicSuper WiltaxTechnoTwisty

LUSOTUFOCeltic Horizon MandalyTangierTitan DiagonalUnique

CORMARApolloBerwick 40/50BuchananHome Counties 42/50MalabarOaklands 32Oaklands 42Oaklands 50Primo PlusWest Country

BROCKWAYAmoreCavendishCraftsman EliteCresta 40/Cresta 50MontroseOrion/Orion Major

DOMOAbsolut LuxuryAlpinaAuvergneMerinoMetropolitanMountain PeaksLegacyOcean BreezeOrlandoPlanetPlaygroundPortofinoScorpioTraditionalsWeavers Twist

ITCBelgraviaCheck CheckmateConcertoConsulHeritage CollectionJaguar - new coloursKretaPalaceStainblock BerberStainblock HeathersStainblock Tweed

QUICKSTEPSolent Wholesale - now a Quickstepstockist. We now have in stock the Quickstep 700range and can order all other ranges witha very short lead time.

TAPIBELCachetMelodyNevadaReedsSysoltex Homested/Aran/CrofterToscana

BEAULIEU INTERNATIONALAdventure TwistArte Del CeramicAthenaCeltic Stone VinylComfort Grip VinylDublinDurham TwistFashion/GalleryGrass CollectionHeavy TreadI-TwistIsis/MentuNatural LifeProntoSelectionsSherwood Oak VinylStudio VinylSonata VinylSweet HomesTexalino Sup VinylUrban Vinyllaminates Essentials (previously Casa)Cottage - new range

BAJONGHome Twist SupremeMontanaMontana TwistSahara

MISCELLANEOUSIVCExpressionsFantasyFusionMaster GripPlanet PrestoVictoriaCAVALIERCountry CollectionHamlet Parish and VillageLEIGH SPINNERSAtlasVelourTHOMAS WITTERInnovationsC&H - Now in StockHomestyle LVT - planks and tilesPARAGONToccarre Carpet TilesMOHAWK CARPETSCenturyHalf CenturyBIGFlair Vinyl

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTelephone: 01243 774623 Fax: 01243 533636 E-mail: [email protected]

Website: www.solentwholesale.co.uk Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

We carry other products not listed above, and can also provide a swift special order service on non stock lines.Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated Jan/Feb 2011.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . . Luke Crooks [email protected], mobile 07966 664379


DID YOU KNOW?STS Flooring Distributors Ltd stock a large range

of carpets and carpet tiles via our 5 depots

ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME)

08454 341000 08454 342000 01954 781142 01844 213555

Regional ManagerRachel Sherwood 07801 762724

Sales Merchandiser Dave Lowman 07500 847758North/East London, Berkshire, Beds, Bucks, Herts,Middlesex, Northants, Oxfordshire, Warwickshire

Steve Osman 07919 128401Essex, Cambs, Suffolk, Norfolk

Paul Jones 07801 762719South/East London, Kent, E Sussex

Paul Jeffery 07717 218024Wiltshire, Gloucestershire & Bristol

Sales Area Managers

Dana Baldock 07801 762725South/East London, Kent, E Sussex, Part Essex

Mirka Mihulcova 07500 847566South/West London, W Sussex, Berks, Hants, Surrey

Vicky Langley 07962 646847Surrey, W Sussex, Hants, Berks, South/West London

STS GOLDLINE STOCK CARPETSAbbey Twist 30/40Aston TwistBernwood TwistBernwood SupremeBernwood ForestBernwood HeatherBernwood Heather SupremeBlenheim Twist 40Blenheim Twist 50Cherwell CordChislehurstFairfield SupremeGladiator SupremeHarrier FeltHarrier GelHeathdaleMagnum GelMedicareMulticare Classic New Valley TwistOrinocoOpus TwistRavensbury Twist 32/40/50Ruskin TwistScalaSupersava Elite

BALTA STOCK CARPETSNew Shepherd Twist

NEXT DAY DELIVERY PRICE LIST DATE JULY 2010

LANO STOCK CARPETSBoleroChislehurst Fairfield SupremeHavannaHeather TwistHeather Twist SupremePembridge TwistRustic BerberSapphireScalaStartwistStartwist Supreme

CORMAR STOCK CARPETSApolloBerwick 40/50Malabar TexturesNatural Berber TwistNew Oaklands 32/42/50Primo PlusPrimo TweedsPrimo UltraTown & Country

BEAULIEU INTERNATIONALBelliniDublin EliteMercator

EDEL TELENZOFleurHerculesOrinocoPumaAmazone

CARPET STOCK TILESAscotBeckenhamCheltenham ClipperCroydonCroydon StripeKestonLatourSaturnSelsdon

STOCK UNDERLAYSGoldtred CollectionCirrusCumulusNimbusSilver LiningCloud Nine ContractCloud Nine Super ContractDurafit 500Durafit 650Cosi 8mm & 10mmHeatflow CollectionRomaBlue HeavenWillow GreenTredaire EliteTreadmore

STS Area Managers


Weston Hammer UK16/17 Byford Court

HadleighIP7 6RD

Tel: +44 (0)845 644 9090Fax:+44 (0)845 644 9191

[email protected]

Tunis A heavy domestic berber loop pile in 100%Wool available in 4m and 5m widths.

Queen Tweed A fine heavy domestic berber looppile in 100% Wool available in 4m and 5m widths.

Denver A stylish heavy domestic tonal loop pile in100% Wool, available in 4m and 5m widths.

Oklahoma A heavy domestic berber loop pile in100% Wool available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in100% Wool loop pile.

Supreme BoucleOur best selling level loop 100%Wool product available in 12 up to the minute coloursin both 4m and 5m widths.

Imperial Boucle A heavy domestic loop pile in100% Wool available in 4m and 5m widths.

Royal Design A unique two colour 100% Woolloop pile.

Las Vegas A chunky luxurious loop pile in 100%Wool available in 4m and 5m widths.

Royal Velour A luxurious velour in 80% Wool/20%Nylon in 5m wide.

Sisal Boucle and Sisal Berber Natural fibretextured loop pile ranges in two styles.

The Stone Fibre CollectionOur unique flatwoven quality in many fashion styles and colours.

Orlando A chunky loop quality with a thick latexbacking for a luxurious feel.

We are pleased to announce the launch of two new prestige ranges along with a revamp of our highly successful STONE FIBRE COLLECTION.

NATURAL LINES : a heavy wool loop pile with an ultra luxurious feel.JACS : a re-colour of this popular designer tonal range to be available in 4m and 5m wide.

STONE FIBRE COLLECTION IN 5m WIDE : This very successful designer flatweavecollection is being updated and is available in 4m and 5m.

Please visit our website atwww.weston-carpets.co.ukfor online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate)

to speak to one of our telephone sales team

OUR UK SALES TEAM

Mr Ron FeweryTel: 07976 244892London, Oxfordshire, Berkshire,Buckinghamshire.Mr Steve Acton Tel: 07957 836207Kent, Sussex, Hampshire, Surrey, Dorset.Mrs Jac Hayman Tel: 07815 785801Contract Sales East Anglia.Mr Gary Foster Tel: 07515 283872East Anglia, Northamptonshire.

Mr Steve Green Tel: 07590 369522North Wales, Cumbria, Manchester,Liverpool.Mr Derek Boyd Tel: 07940 320708Scotland.Mr Lee Palmer Tel: 07774 101640Channel Islands.Mr Jonathan Gorman Tel: 07815 121660Northern Ireland.

Mr Mark GarbettTel: 07840 664757Bristol & the West Country.Mr Steve Fletcher Tel: 07831 818989Yorkshire, Lincolnshire, Nottinghamshire, Tyneside. Mr Keith StevensTel: 07710 160166Midlands & South Wales.

This prestigious installation at the entrance to the Chelsea

Harbour Design Centre in Londonshows two colours from our

Stone Fibre Collection .If you would like to offer yourcustomers the very latest and best in carpet design at a very

affordable price please call our Sales Team.

31 FlooringNewsJanuary 2011

FlooringNews3 January 2011

Artwood’s stunning Design Oil collection really separates itselffrom the pack, offering retailers an ideal opportunity to providea unique range of wood flooring without the hefty cost ofonsite finishing.

Dialling into the British homeowner’s desire for oiled finishes; theDesign Oil collection adds a twist, with special techniques used tocreate Aged, Purist, Dual, Fired and Modern textural and tonalvariations. The result is a collection that exploits the naturalbeauty of wood and that really stands out of the crowd.

“Artwood is about being unique and responding to thehomeowner’s desire for wood flooring that considers its looks abit more carefully,” says Louay Azoo, co-founder. “With the DesignOil collection retailers can respond to the growing interest in thefloor as a key design element and also tap into the thirst for oiledwood flooring.”

The Design Oil collection includes styles such as Polar andEarthland as well as Lava, Grey Goose and Coco and is availablein either 14mm floating or 21mm structural engineered oak.Finish-matched accessories are also available. Retailers can choosesamples from any Artwood collection to be presented in beautifulleather display boxes, or can take advantage of a full bespokedisplay service.

T 0845 519 2726 www.artwood-floors.com

Oil's well with artwood

Kirstie Allsop, the TV home-decorating guru, is back on our TVscreens this autumn, with a new series of the popular Kirstie’sHomemade Home and turned her attention to the transformationof a shabby Victorian hallway and staircase in a recent programme.Crusader of items which are hand-crafted or second hand, sheworked wonders with solid brass Hanover stair rods fromStairrods (UK), which she contrasted with a chic, bordered runnerfrom Crucial Trading.

The programme featured Victorian town-house owners, Shaun andGemma, who were completely overwhelmed at the thought ofsorting out the hall and staircase of their three-storey home. Instepped Kirstie, with her practical no-nonsense approach todecorating, who immediately spotted the beauty of a stained glasswindow halfway up the stairs, and chose runner and rods toaccentuate it, in so doing creating a classic look, which reflected theperiod feel of the house and yet appealed to its young owners.

For anyone looking for inspiration the programme is proving hugelypopular, and with over 2.25 million viewers the trade can hope for arush on runners and stair rods this winter. For anyone wanting toreplicate the look: Stairrods (UK) supplied solid brass, Hanover rodsin polished brass.

T 01207 591176 www.stairrods.co.uk

Rod renovation


Ulster Carpets have scooped the Gold Award forthe Best Wool Product at the House BeautifulAwards 2010, which were recently held in theprestigious surroundings of the Royal OperaHouse, London.

The Best Wool Product was a new category to thisyears awards and Ulster’s new eco range NaturalChoice came out on top with the impressive panelof high profile home interest celebrities who joinedforces with House Beautiful Editor Julia Goodwin toselect the winners.

Julia said: “The House Beautiful Awards is the redcarpet event of the homes industry - honouring thebest of the best. This year we received a recordnumber of entries and the standard has been higherthan ever. From storage and wallpaper to sofas andkitchens, the buys you make for your home will bewith you for years. This is why the House BeautifulAwards recognise only excellence across the board.”

Ulster’s Natural Choice range is made from 100%natural undyed wool and comprises a variety oftextured designs inspired by nature that arecomplimented with a range of plains.

The yarn for Natural Choice, like all of Ulster’s yarn,is manufactured at their spinning mill in Dewsbury,West Yorkshire, ensuring total control over qualityand long term security of supply.

Composed from natural, renewable elementsNatural Choice is completely recyclable andbiodegradable, therefore strengthening Ulster’scommitment to environmental sustainability.

T 0 28 3839 5215 www.ulstercarpets.com

Ulster’s woolly award

News

Water works for Axminster

Axminster Carpets has been announced as a runner-up in the ‘Cleaner Water’category at the inaugural Environment Agency Awards. The ‘Cleaner Water’award recognises companies that have achieved outstanding results inpreventing pollution or improving water quality in rivers, seas or lakes.

The awards were judged by a panel of environmental professionals led by theEnvironment Agency’s Director of Environment and Business Ed Mitchell. Amongthe judges were Nicci Russell, Policy Director at Waterwise, Dax Lovegrove,Head of Business & Industry Relations at WWF and David Acres, Policy &Environment Manager at EDF.

In late 2009, Axminster Carpets officially unveiled a revolutionary WaterRecycling Plant after an investment of some £2 million. The plant converts wastewater back to a level where it can be completely reused: 95% of AxminsterCarpets’ waste water, over 2 million litres per week, is piped back into the plantprocesses without entering the eco-system after having all the contaminantsremoved. The residual waste is being converted to bio-fuel with the long-termplan to use this to power the company’s lorry fleet and the manufacturing plant.

“The commissioning of our water recycling plant was an ongoing part of ourstrategy to minimise the environmental impact of our yarn spinning and carpetmanufacturing processes,” comments Josh Dutfield, Group Managing Director. “Ithas helped us to radicallyreduce our output ofwater with contaminantsand has allowed our wateruse to become muchmore efficient, asrecognised by our positionas Runner Up in theCleaner Water category.”

The awards werepresented at theEnvironment Agency’sannual conference,Environment10, whereEnergy Secretary ChrisHuhne MP, praised thecalibre of entries.

T 01297 630650 www.axminstercarpets.co.uk

Fast track for e-commerce

Internet flooring retailer, UK Flooring Direct has been listed in The Sunday Times Virgin Fast Track 100,published Sunday 5th December 2010, as one of the UK’s fastest growing private companies.

Ranking at 24, Warwickshire-based UK Flooring Direct has been cited by The Sunday Times as having anannual sales growth of 101.06%, making it on a par with other online-based companies in the 100 fastest-growing UK private companies list.

The Sunday Times Virgin Fast Track 100 league table is produced by Fast Track, a leading networkingcompany focusing on top-performing private companies and entrepreneurs. The list is a well-recognisedmarker of the UK’s most successful companies over the course of the last year. UK Flooring Direct joins 25retailers on the table and is among 11 that achieve most of their sales online.

The Sunday Times states that “initiatives have helped sales grow to 101% a year, from £735,000 in 2007 to£6m in 2010”, founder and ex-floor fitter Jason Ashby, explains:

“I founded UK Flooring Direct in 2004 as I believed there was a clear gap in the market for a high qualityonline flooring retailer. We have shown steady growth over the years, but the decision to provide freesampling, a more user-friendly website and heavy SEO investment have seen us enter this prestigious listing.

“I’m delighted to be with in the top 25% of the list and our entry goes to prove that despite the toughtrading conditions within the flooring sector, the right approach can still reap success. I would like to takethis opportunity to thank all the staff at UK Flooring Direct who’s hard work and dedication is responsible inno small part for our position as one of the brightest private companies in the country.”

T 0845 287 5623 www.ukflooringdirect.co.uk

Ray Snell, Head of Residential Design for Ulster (left)receiving the Gold Award for Best Wool Product fromJohn Thorley of House Beautiful.

33from The Stocklists January 2011

34

News

FlooringNewsJanuary 2011

Don't mix with Tremco

Now available from Tremco illbruck, Tremco SF520 is a highstrength, flexible, single component advanced polymeradhesive for the surface bonding of wood flooring. No mixingis required – a big labour saving feature.

This innovative adhesive is suitable for bonding most types ofwood flooring including wood blocks and wood mosaic panels,plus engineered, laminated and solid wood plank/strip flooring. Itcan be used over most common substrates - sand/cementscreeds, concrete calcium sulphate screeds, stone, metal, timberand epoxy membranes.

Solvent free SF520 is compatible with most underfloor heatingsystems.

Tremco SF520 is available in 10 litre metal pails (containing 17 kgof material) or 5 kg foil pouches packed in boxes of 3 x 5 kgand is complemented by Tremco SF550 Gun Grade FlexibleWood Adhesive available in 600 ml foil sausages.

Tremco illbruck has a team of experienced technical salesrepresentatives who provide assistance in the selection andspecification of products.

T 01942 251400 www.tremco-illbruck.co.uk

Polyflor A-list stars

“Brands often flaunt the generic BRE ratings of theirtype of product but we can provide customers with amore accurate reflection of a particular product’sgreen credentials” Polyflor continues to lead the way in environmental progress after allfive of its Luxury Vinyl Tile (LVT) ranges received a positive assessmentfrom the Building Research Establishment (BRE).

Expona Design, Kudos, Bevel Line and the Camaro Flooring Collection allreceived BRE A+ Global certification (ENP 429) for major use areas whilethe Colonia Homeline range achieved an A rating for domestic use.

These ratings are significant for the vinyl flooring market because it is thefirst time that specific LVT product ranges have been individually assessedby BRE Global.

“Brands often flaunt the generic BRE ratings of their type of product butwe can provide customers with a more accurate reflection of a particularproduct’s green credentials,” explains Simon James, Polyflor’s marketingmanager.

“Our LVT ranges have always been popular because of their aestheticquality, durability and best value prices. Now they are backed by the mosthighly recognised environmental accreditation in the UK, so customersdon’t need to compromise and are getting the complete package.”

Polyflor LVT products can be recycled through the Recofloor Vinyl Take-Back Scheme, of which Polyflor is one of two founder members, tofurther reduce the carbon footprint of a project. Through the schemevinyl off-cuts are recycled back into new flooring while uplifted, or end-of-life material, is used in the manufacture of traffic calming products such astraffic cones.

T 0161 767 1192 www.polyflor.com


Taking wool opportunity forward...The opportunity for 2011 is still in the process of being unpacked, itis the Christmas gift that has not quite made it out of the box! “Butwhat is important, is that we build on the success of the last year,”Bridgette Kelly at the BWMB said.

Importantly, the trends that are set by the interior publications mustbe taken advantage of and carpet retailers should watch for newcolours and designs and see how they can offer their customers thiswithin their store. Several large trade exhibitions have made it clearto British Wool that they see wool carpet enjoying a genuine revival.

“I talk to people from a broad cross-section of industry and withinthe media and there is a consensus from those that take the leadon directing the trends that the combination of wool as a naturalfibre and carpet as a design feature is growing.

“But the multi-capable message of wool as the carpet fibre thatoffers more than any other is something we need to promote aswell. Trends are the perfect opportunity to sell but explaining theadded-value can ensure that the customer learns and returns to buywool carpets and rugs for their floor next time,” added Bridgette.

British Wool showcased in the Country Homes andInteriors Calendar. Carpet by Cormar.

The price of success

The British Wool column

Higher wool prices at auction do not always go down well with industry. Success for one side often results in profit hits for another.

But the reality is that higher wool prices based on demand havepushed wool yarn and wool manufactured product prices up.Securing the supply from original source – the sheep farmer andlooking after our UK textile industry is vital to the prospects ofthe whole wool industry. Viable returns are based on woolprices going up but undoubtedly the speed of price increasesover the last twelve months has posed difficulties for many,” IanHartley acknowledged.

“These raw wool prices are governed by the market itself, whichresponds to demand and of course, currency fluctuations. Woolis a superior fibre with a long segregated production process andultimately, it has to be positioned by all as something worthpaying for – an investment in quality. This secures the sheepfarmer and the UK textile industry which we must preserve.”

Naturally Green is the messagethat makes wool superior forcarpets.British Wool range from Penthouse Carpets

Looking back...looking forwardThe launch of the biggest cross-industry promotional effort to raise the profile of wool in all its shapes and forms made 2010 a great year forwool. The Campaign for Wool (CfW) with its Royal Patron, HRH The Prince of Wales, certainly caught the attention of the media. Homeinterest magazines and national press put their forceful might behind the key messages and published many large product features over thosekey textile buying months of September, October and November. Editors responded with personal gravitas to make the wool message strongand stylish. These magazines had beautiful and inspirational room set images that were intended to motivate and set a wool trend.

“But what is most heartening, is that they liked the story of wool and its natural beginnings. The farmer and his sheep appeals to them andtheir readers too,” Bridgette Kelly at the British Wool Marketing Board says. “So you had sheep peering out from the pages of Country Living,Country Homes and Interiors, Ideal Homes, House Beautiful, Your Home and many others, all bringing this unique product story to life.”

On the high street and in the store, there was an amazing surge of support from all types of retailer and brands - big and small and high endto artisan and niche. Stopping the traffic on Savile Row and letting the flock of Exmoor Horn bring a sedate, somewhat surreal atmosphere tocentral London was a stunt that received much media attention too.

And yet in reality, it was the many and varied smaller gestures that made Wool Week the event that pushed wool up the agenda. The POSbranding on wool carpet in carpet stores all over the UK with the Carpet Foundation’s ‘Wool Rich’ campaign was a simple but strong effort tohighlight wool in-store.

Schools, craft groups and museums held events and there was a whole week of events held in the Shetland Islands focusing on their historicconnection with knitting and textiles. It was clear that whilst support for wool had perhaps been a little sleepy and quiet, in 2010 it foundits voice.

News


“Steve EvansContemporary Life

“

“The purchase experience for the consumer can be pretty poorin comparison to other big ticket items”

Voice of the trade

Was 2010 better than you thought?Yes it was. In difficult times we have managed to continue ourgrowth pattern, consolidate our trading partnerships andenhance our brand offer with our Drury Lane acquisition.

How bad do you think the coming year will be forfloor retailing?I think it will be very tough, especially for those manufacturersand retailers with business infrastructures heavily gearedtowards a cost leadership / volume based business model.However none of us should forget that for many, adversity willalso bring opportunity.

Has the recession been healthy for the industry toforce improvements in its effectiveness?Going back to adversity and opportunity then for some it willbe a fruitful time and for others a constructive period in thereforming of their business structures / policies. However Ican’t subscribe to the view that a recession can ever be healthy.

Do you think there will be more casualties in themanufacturing sector this year? Are there toomany people making carpet?Critical mass is everything and without doubt supply, homegrown and imports, still exceeds demand. We are all looking tojuggle offering the optimum in service and quality whilst stillmaintaining a firm hold on the solid business principles of leanmanufacturing and unfortunately many of us are still failing.

Possibly this is due to the age old battle of stock commitmentsversus service expectations, demands versus sales profile.

Rather than casualties I think there is a strong possibility thatstrategic partnerships could be struck to take advantage ofproduct cross platform and multi brand selling opportunities asper Headlam who are past masters in operating in this type ofbusiness.

When do you expect consumers to regain theirconfidence?I am not personally convinced that consumers have lost theirconfidence rather that they are brow beaten and dispirited bythe constant flow of bad news from the media and in myopinion this could reverse quickly with the first sign of positivecoverage. The problem is that without doubt ‘bad news sellsbest, because good news is no news’ – Kirk Douglas ‘Ace inthe Hole’ 1951.

Is the VAT rise going to make that much difference?Not in my opinion, + or - 2.5% or £25 in a £1,000 is not goingto influence purchase that much and if it were to become anissue then I cannot imagine a retailer sacrificing a potential salefor this percentage of discount.

What could make a difference is A) the loss of jobs in thepublic sector (our typical customer so to speak) as there is nodoubt that the private sector is not yet strong enough tocompensate and 2) the fuel duty / VAT impact on transportwhich is inflationary across all demographic profiles andbusiness sectors.

Is price winning over design/quality?Price is more influential now in all areas of purchase, whetherthe buyer is on a budget or not. However for those that wantdifferentiation and /or ‘the best’ and can afford it, then price isstill secondary to the demand.

How big a problem is the price of wool at the moment?In considering the pressure of price inflation and the need forcritical mass this is a big problem at the moment andpotentially an issue that we will need to get used to.

The strain on natural resource commodities such as cottonand wool is immense at the moment in both availability of rawmaterial and price control, especially with home grown demandfrom fast emerging markets such as the Middle East, China andIndia being so strong.

There is no doubt that this trend could leave a long lastingimpact on how carpet is priced and sold and the features andbenefits promoted when defining the sale.

What do manufacturers need to do better in 2011?Remain innovative and creative, manage stocks effectively,improve service, realise synergistic partnerships, gain bettercontrol of selling vehicles and above all ‘retain cash’!

What do retailers need to do better in 2011?More of the same, plus considering how to continually improvethe purchase experience for the consumer which at themoment is pretty poor in comparison to other big ticket items.

What’s the smartest change you’ve made to thebusiness in the last couple of years?Listening to the consumer first, considering fashion trendsother than those dictated by textiles when being creative andreforming strong partnerships with industry specialists likeWools of New Zealand.


The V&A Twist Collection from Ryalux offers a sumptuous, elegant paletteof 70 colours, inspired by the Victoria and Albert Museum’s magnificentjewellery collection.Available in any width up to 5 metres in two superb qualities and madefrom the finest New Zealand wools.For more information, please go to www.ryalux.com

FLOORING’S FESTIVAL OF DESIGN

DOMOTEX2010Lasting four days, embracing 13 halls and boasting some 1,400 exhibitors from across the

world, Domotex will once again be Europe’s biggest event in the business year in 2011 –

and a major driver of sales growth, say organisers.

The halls in Hannover open January 15 to 18 under the banner ‘The Magic of Flooring’

and are set to deliver a showcase of trend, fashion and design across all categories

in floorcovering.

Key players include leading names in the UK industry such Associated Weavers, Edel Telenzo, Mohawk,

Carpenter, F Ball, Ball & Young, Balta, Lano, IVC, Balterio, Interfloor, Tapibel, Wools of New Zealand and Super-

Click.

“No other show will give you such a comprehensive overview of the market or so many opportunities to

extend your range of contacts and cultivate existing connections,” says organiser Stephan Ph. Kühne of

Deutsche Messe AG.

“Whether you are looking for new suppliers, searching for specific products or hoping to learn more about

your special area of expertise at the many themed presentations, the world's leading trade fair for floor

coverings is an absolute “must” for your diary,” he said.

Last year, more than 38,000 flooring people made the visit to Hannover and surveys after the event reported

that 96% rate the show as good or better.

Domotex represents the global business platform for the international floor covering industry. 82 percent of

exhibitors and 56 percent of visitors come from outside Germany. The strong business focus in Hannover is

underscored by the high percentage of decision-makers among visitors. Some 71 percent of all visitors come

from top management echelons and 89 percent are involved in purchasing decisions at their companies.

from The Stocklists

The Wool PavilionHall 5, Stand B12

Joanna Ramsden

+44 7908 224011

Hall 4, Stand E14Ian Hammond

+44 7768 404861

IC

9

8

6

5

4 4

NORD 1 WEST 3

NORD 3

OST 3

NORD 2

CC

7

2 3

21

20 19

23

Hall 7 Stand A45Paul Marsh

+44 791007612

Hall 6, Stand C46Robert Witherington

+44 7917 100505

Show date 15 - 18 January 2010

Show venue Exhibition Grounds, 30521 Hannover, Germany

Opening hours Daily - 9am to 6pm

Highlights of Domotex 2011

Floorforum (Hall 3): Arranged in the display categories –Nature, Classic, Techno and Opulence - and staged by over 20exhibitors, the presentation will offer fascinating insights intotrend-setting colours materials and patterns.

Souk deluxe (Hall 20): The new trend display forhandcrafted rugs, Souk Deluxe, is a real eye-catcher in Hall 20.This special display presented a broad spectrum of handmaderugs for the benefit of visiting professionals.

Events program: ‘A forum for dialogue betweenprofessionals’ - a broad range of special events, tradeassociation meetings and conferences offers you the chance tolearn more about the key issues affecting the industry today.Here you can compare notes, benefit from expert knowhowand strengthen your position in your everyday business dealings.

www.domotex.de

Hall 7, Stand B45

Hall 5, Stand D24Mike Packwood

+44 1623 481222

PLACETIME &

Hand made carpets/rugs.Halls 19, 20, 21, 23

Textile & resilient floorcoveringswoven carpets/area rugs.Halls 2, 3, 4, 5, 6

Wood & Parquet flooring,laminated coverings. Halls 7, 8, 9

Laying skills, cleaning andapplication technologies. Hall 7

Contractworld. Halls 4

DISPLAY CATEGORIES

StocklistsThe

Diane Martin and David Spragg will beat the event on January 15, 16 & 17 - call us on +44 7595 89 5177


DOMOTEX2010

The IVC Group is bringing its leading cushion vinyl flooring brand portfolio to thehalls of Domotex as it previews some major developments within Leoline, as wellas introductions to its design-led Avenue brand.

Rolling out to retailers throughout the course of 2011, Domotex will be the firstchance to witness some brand new on-trend collections as well as updates to designsand colours within existing ranges for Leoline.

For the cutting edge Avenue collections, 2011 will see the introduction of several newranges such as Precious Metals and Pure as well as the Touch of Woods – UltimateOak collection, that promises to capture the heritage and majesty of our mosttreasured native timber.

“Domotex 2011 is the perfect opportunity to present our innovations anddevelopments for 2011,” explains Caroline Wille, residential product manager. “Withsuch a diverse collection on offer, in order to ensure that we can cater for everytaste, we have to roll products out gradually, but for retailers keen to see just what2011 holds in store for Leoline and Avenue then Domotex is the ideal starting point.”

Stand E14 in Hall 4 T +32 5665 3211 www.ivcgroup.com

IVC innovation in store

Balta sets trends

Vorwerk Carpets’ attendance at Domotex will reveal anew look to its contract portfolio, with the introduction ofseveral new products for 2011 in the Projection collection.

The Projection collection presents four ‘universes’ whichcan be explored at will, taking you on a voyage ofcontract carpet including both broadloom and tilecreations in a variety of constructions and textures.

The Styling, Working, Creating and Comfort worlds includepopular existing ranges such as the updated Forma andNandou collections, as well as the newly created Levia,Brasca and Contura SL carpets. Each universe captures anessence of interior space, presenting structured designs forWorking spaces, more fluid and relaxed creations forComfort, designs that push boundaries in Styling and on-trend carpets perfect for unusual spaces in Creating.

“Projection has been overhauled to bring a moresymbiotic approach to specifying carpet,” explains IanHammond, sales director UK. “Grouping such differentconstructions, formats and textures, as well as coloursand textures into ‘mood’ groups helps the specifier toreally explore carpet as a design medium and presentsthe Projection collection as one of the most forwardthinking contract collections around.”

The Projection collection also includes stunning carpetsfrom the likes of Zaha Hadid, Sam Francis, Roy Lichtensteinand David Hockney the originally appeared in the DialogArt Collection.

Stand E14 in Hall 4

T 020 7096 5090 www.vorwerkcarpets.co.uk

Vorwerk projects itself

The Balta Group, a global market leader in floor coverings, will show exciting and newinnovative collections across all its product categories. Thanks to the acquisition of DomoFloorcoverings, the Balta product portfolio has been extended with needlefelt, fungrass,carpet tiles (modulyss®), PP fibres and yarns (Exelto) and technical textiles (Captiqs).

Domo Floorcoverings and Modulyss will be added to the main Balta stand A30 in Hall 6 asseparate business units with their own product offering. Balta will put focus on thecontinuity of its three wall-to-wall business units Balta Broadloom, Domo and ITC, who willbe showing their products next to the area rug division Balta Rugs. Balta's laminate divisionBalterio will be present in Hall 7 Stand C28 with a wide offer of sustainable laminate flooring.

Balta Broadloom Wool and PP are still setting trends. Two of the highlights on the BaltaBroadloom stand will certainly be 'Heartbreaker', a more trendy Stainsafe® PP/PES shaggywith a refined texture and 'Sandringham Wilton' a brand new traditionally woven Wilton.

Impressio, the new collection from Balterio, capitalises on the trend for wider planks. On aroyal plank format of 1261 x 244 mm, this collection features six contemporary designsfinished with a V-groove on the long side. The new Stretto collection offers just theopposite, through 12 designs on a narrow plank format of 1263 x 134 mm. The subtlefoursided micro V-groove confers a chic and authentic look onto the narrow plank. Thesuccessful Magnitude collection with the original ChromeZone technology and slightlyshining wood grain, is expanded with four pretty and modern designs, bringing the totalnumber of designs for Magnitude to 12.

Stand A30 in Hall 6, Balterio Stand C28 in Hall 7 T +32 56 622 316 www.baltagroup.com

Balterio Impressio 693 Weathered Pine


Domotex 2011 looks set to be successful for Interfloor as itestablishes new partnerships to expand into high-growthmarkets around the world.

The company already has customers in more than 70 countriesworldwide including China and South East Asia, and has beenparticularly successful this year in the Middle East. “Ourinternational success has been based on the enduring strengthof our brands, product quality, customer service and growingrange. Major customers around the world know that they canrely on Interfloor to provide the optimum solution for underlayand flooring accessories wherever they do business,” saidexport director Tony Capon.

Interfloor is the largest British-owned underlay manufacturerbut which also provides a complete one-stop shop of underlayand accessory products with a portfolio of more than 800flooring accessory products including carpet gripper, profiles,adhesives, tapes and fitting tools, in addition to its highlysuccessful underlay business.

Interfloor is the only manufacturer of carpet gripper in Europe,through its Gripperrods product. The company has recentlyimproved the product’s appearance and quality to maintain itsposition as the leading carpet gripper in the UK. It is the onlymanufacturer to use Russian birch – the most superior type ofplywood for gripper because of its strength and consistency.Interfloor will be exhibiting the extended range of Stikatakadhesives at Domotex, along with its market-leading brands ofTredaire and Duralay underlays.

Stand A45 in Hall 7

T 01706 213131 www.interfloor.com

International Interfloor

All of Edel Telenzo’s currentcommercial and domesticranges will be available forviewing at Domotex, along withsome exciting newdevelopments, still under wraps,which the company isdescribing as “very different;very exciting!”

Edel Telenzo Carpets is in anenviable position, offering as itdoes comprehensiveprogrammes of wool, wool mixand synthetic ranges fordomestic and contract markets.Quality and value are equally atthe heart of its ongoingcommitment to new productdevelopment - designed to helpretailers obtain business on allfronts, at all times.

The latest 100% wool carpet togo into production is Chelsea, atough, Scotchgarded 3-ply level loop in 4 and 5 metre width and nine earthycolours, ranging from cream to graphite. It joins popular recent additions suchas the multi-stripe Bakerloo with naturals, plus plum and mulberry; theluxuriously thick Alpine Collection in deep cut pile and bouclé options,representing amazing value for money in the luxury sector ; and the new, veryaffordably priced, roll only wool options, textured Hudson and plain Lawrence.

Two new synthetic carpets in hard wearing but luscious, high qualitypolyamide 6.6 yarn are Verdi and Wild Romance. Verdi is a luxurious 3/8thgauge twist, with a 36mm pile height and a lustrous shine in 12 rich colours;Wild Romance is a versatile 1/10th gauge option with a 14mm pile height, in15 colours.

Stand E42 in Hall 6

T 01422 374417 www.edeltelenzocarpets.co.uk

Edel Telenzo showing off!

The UK’s leading manufacturer of flooring adhesives and subfloor preparation products, F. Ball andCo. Ltd., has revealed its plans for Domotex 2011. The company, which is celebrating its 125th yearin business, will demonstrate how it is embracing the latest digital technologies to provide flooringcontractors, specifiers, and distributors with instant and easy access to the most up-to-dateproduct information and specification advice.

F. Ball will use Domotex to launch the 2011, multi-format, edition of its comprehensiveRecommended Adhesives Guide (RAG). Containing 5,500 adhesive recommendationsfor floorcoverings from over 200 leading international manufacturers, the F. Ball RAG isthe industry’s most authoritative guide to adhesive and floorcovering compatibility. TheF. Ball website at www.f-ball.co.uk offers two electronic versions, including a livedatabase which is updated throughout the year, and a downloadable and fullyinteractive PDF which enables users to search the live database as well as link to supporting specification material. F. Ball is also exploring theaddition of smart phone applications, which will make it easier than ever for users to access the RAG whilst on the move.

In addition, the F. Ball team will demonstrate the latest features of the company’s website, which is now available in a choice of languages.Visitors to the stand will also be able to explore F. Ball’s recently launched specifier support website, www.f-ballspecifier.co.uk, which containsspecialist advice on dealing with common flooring problems such as how to ensure a perfect finish when concrete is still damp, coping withcontamination in old floors, how to cover flexible substrates such as wood or steel, and how to achieve fast track results.

Stand B45 in Hall 7 T 01538 361 633 www.f-ball.co.uk

Ball's digital demo

44

News


DOMOTEX2011

Lano will use Domotex 2011 as a launch pad for major developmentsin the forthcoming year, with the rollout of several new productsdesigned to strengthen its residential and contract portfolio andcement its position as the single source for all soft flooring requirements.

As well as new colours on the popular Heather Twist Supreme range,Lano will pilot the Twilight collection, a new collection designed to boostthe strength of its Easy Care collection with a performancepolypropylene/polyester blend. The striking shaggy texture SupremeElegance will also be on show in 14 on-trend shades. Bringing luxury andextraordinary value, Easy Care carpets are backed by Lano’s famed 10-year stain resistant warranty.

Stand E18 in Hall 05, will also show developments in the high-endresidential Ultimo collection, with the re-launch of an improved 100%wool Oasis and new colours for the Mayfair Velvet collection. With arefreshed colour palette, improved product diversity and plans afoot for astriking new point of sale unit, retailers will soon discover that the Ultimocollection offers the perfect solution to high-end carpet styles.

Within the Wilton collection, Domotex will see the latest developmentsin the Venice Wilton range. In 2011 Lano Carpets will roll out not only anew Venice Wilton residential collection, but also one targeted at thecontract sector, with each using the company’s state of the art weavinglooms to produce some of the finest wilton constructions on the market.

Lano will also show the production version of Bolero, previewed atSeptember’s Harrogate Flooring Show, from its Technic collection:

“Domotex 2011 presents the ideal platform for us to introduce ourdevelopments for the forthcoming year to an international audience,”explains Birger Karlsson, UK and Ireland Sales Manager. “With so muchgoing on in 2011, including several new product launches, updates tocolour palettes and the re-alignment of products into the Easy Care,Wilton, Ultimo and Technic collections; visitors to this year’s exhibition willbe able to glimpse first hand our excellent product mix that helps tomeet virtually any carpet requirement.”

Stand E18 in Hall 5 T 00800 5266 5266 www.lano.com

Launch pad for Lano Harrogate consolidatesits position

“With the Industry now having only one showin the Autumn, we have a great opportunity toconsolidate on last year’s strengths”

While the winter exhibition season opens with events inHannover and Birmingham, Harrogate organisers arealready looking forward to another successful flooringshow in September.

The 2010 event re-launched under new ownership as theHarrogate FlooringShow and was heraldedas an excellent occasionby exhibitors andvisitors alike –attendance evenincreased compared toprevious years.

“With the Industry nowhaving only one showin the Autumn we havea great opportunity toconsolidate on lastyear’s strengths,” saysshow organizer DavidWildman.

“I’m pleased to reportthat we have alreadycontracted over 75% ofthe total space bookedlast year and with over80 companies alreadyon our lists we are veryconfident that we will stage another busy show,” he said.

The Harrogate Flooring Show is ready to welcome back topcompanies including Associated Weavers, Abingdon, Ardex,Cormar, Lano, Ball and Young, F. Ball, Carpenter, Rama, OCR,Mastercraft Rugs, Furlong, Mercado and many more.

New exhibitors announced so far will include IVC Moduleo,a top quality LVT product and Mapei. a major internationalcompany who will bring even more strength to the show’sgrowing contract flooring section.

A key vote of confidence in the event has come from thosecompanies who have asked to increased their floor space.Karndean, Mohawk and Lifestyle Floors are among thoseexhibitors planning much bigger stands for 2011.

The demonstration and seminars at the Harrogate Showproved a great attraction and organisers aim to expand theseactivites in September. “Everyone seemed absolutelydelighted with all of the demos carried out by the CFA/FITA/NICF and we are pleased to confirm that we will buildagain the special demo zone structure and look forward torunning more educational demonstrations,” said DavidWildman.

“The seminars did so well that we will look to expand thisadded extra attraction for the event by using the Sunday aswell to host more seminars,” he said.

T 07768 397890 www.harrogateflooringshow.net


The Wool Benefits Series from Wools of New Zealand

Natural Beauty, a key benefit of New Zealand wool, underlines why the natural whiteness of the wool makes it thenatural choice for dyeing all shades in the colour spectrum, perfect for the most stylish and fashionable interiors.

Viewing the floor as a canvas is a great way to inject individualcreativity into the home, and carpets can make as much of animpact as any other decorating medium – not only embellishinga room but also making a focal statement.

With winter well and truly here, cocooning and warmth areforemost considerations for the home. The revival of interest inArts and Crafts and the UK’s wool heritage underlines the keyrole carpet can play in our homes – not only creatively but in aninsulating and comforting way.

Colour plays a significant role inour subconscious andparticularly in the wintermonths. The association ofcolour with warmth andcomfort, ie. hot coffee,chocolate, home-made jam,mulled wine and milk puddingscreates a sense of cosiness andwell-being.

Based on the above, colours toconsider for winter 2011 include:

� Shades of white from the cooler grey tones to thewarmer creamier hues work particularly well whencombined with shades of black – ink, damson, claret,evergreen, mahogany and blackberry to make amonochromatic yet smart and chic statement.

� Shades of grey and shades of beige are a natural option.However, the combined shade of ‘greige’ is definitely theNEW neutral shade. A leaning towards the warm orcool tonality depends on the influence of grey or pink inthe dye. ‘Greige’ lends itself perfectly to texture – deeppile and chunky ribs – just the thing for the wintermonths. Carpets identify perfectly with this trend –creating interesting and lush floorcoverings to sink into.

� Shades of purple are THE LOOK for winter – from

damson, grape and fig to eclectic lavenders, the key

influence being the greyed-off dusty depth of hue often

associated with the skin of the fruit or seed.

Colours should be rich and deep or slightly sludgy,

but not regal. This purple colourbank works beautifully

with the ‘greige’ tones providing you work with the

right degree of tonality – containing the same requisite

tones of grey or pink.

� Celadon green, denim blues and teal are other

fashionable colours which harmonise beautifully with

the purples and grey tones.

For further information refer to

www.woolsnz.com

or contact Joanna Ramsden

on 01943 603888.

Natural Colour


News

Brian Shatford, who passed away on 26 November, aged 60, was a well loved character in the carpet trade.

After many years in the army and several sales roles outside the industry, Brian joined Tomkinson’s Carpets as SalesManager where he worked for 15 years and had dealings with buying groups such as Metro and AIS. He then set up hisown merchandising company, B.S.D Displays, working with several key carpet manufacturers including Ryalux to distributepoint of sale to retailers all over the country.

Brian joined Ryalux in Spring 2008 as Samples & Merchandising Manager, working alongside the Sales & Marketing teams tolaunch many key product ranges to market and notably, to successfully manage logistics for a series of national roadshows in2009.

Brian joined the sales team as North West Sales Representative in late 2009, and in that short time, had alreadydemonstrated a great rapport with his customers.

Brian will be sadly missed by his wife, son and grandchildren, as well as friends, colleagues and customers, and will always beremembered for his dedication and enthusiasm.

Obituary - Brian Shatford

Efforts by Carpet Recycling UK to divert carpet waste from landfill have showndramatic success over the past three years with more than half of the industry’s totalwaste tonnage recycled in 2009.

UK-based carpet manufacturing members of CRUK diverted 2,760 tonnes of the 5,197total waste tonnages from landfill – a 53% diversion rate. This is far higher than theaverage carpet industry landfill diversion rate of just 6% in 2009. Estimates for 2010indicate an increase in landfill diversion to more than 4,000 tonnes. This represents anincrease in the diversion rate to 64% from a total carpet waste figure of 6,265.

Managed by Axion Consulting, Carpet Recycling UK is an industry-backed association for the research and development of new methods forrecycling and reusing carpet. Axion’s CRUK Co-ordinator Jane Gardner comments: “These figures are a tremendous achievement, showing that UKcarpet manufacturers who are CRUK members greatly surpassed the sector’s average landfill diversion rate of 6% in 2009.” Landfill diversionopportunities created by Carpet Recycling UK for its overall 47-strong membership include outlets ranging across fibre recovery for felts,equestrian surface mixtures, plastic compounding and energy recovery.

Two top performing CRUK members are Penthouse Carpets and Brockway Carpets who estimate diversion rates of 83% for 2010, up from zeroand 17% respectively in 2008.

T 0161 426 7731 www.axionconsulting.co.uk

53% less landfill

Recofloor’s unique, innovative and sustainable approach to the collection and recycling ofwaste vinyl flooring triumphed at the 2010 Chartered Institution of Wastes Management(CIWM) Awards for Environmental Excellence.

The UK’s first vinyl flooring recycling scheme won the highly-contested Innovative Practice inWaste Management and Resource Recovery (SME) category, just two months aftercelebrating the first anniversary of its nationwide launch in September. Recofloor wasfounded by leading flooring manufacturers Altro and Polyflor to tackle growing volumes ofwaste vinyl sent to landfill.

The award coincided with November’s record-breaking month of 20.25 tonnes collected in the first three weeks alone. Local authorities,distributors and contractors all benefit in terms of saving valuable landfill space, reduced disposal costs and accentuating ‘green’credentials.

Recofloor’s Project Manager, Jane Gardner said: “It’s a fantastic honour for Recofloor to be recognised in an extremely-competitivecategory which attracted a large number of quality entries. Naturally we are absolutely delighted that the hard work of everyoneinvolved in this successful scheme has been rewarded with this prestigious award.”

The Recofloor scheme is a unique example of two major competitors working collaboratively to promote the sustainability of theirproduct - a major achievement and an important step for the vinyl flooring sector as a whole. Vinyl flooring waste is diverted from landfilland recycled back into new flooring products as well as traffic management equipment such as cones and sign bases. Around 175 tonnesis projected for the coming year, representing a 15% increase year on year.

T 0161 355 7618 www.axionrecycling.com

Recofloor wins on waste

Matthew Charlton, of resource recovery specialistAxion Consulting that manages Recofloor, acceptedthe trophy from journalist and newsreader KateSilverton and David Thomas, Business DevelopmentManager at BAM Nuttall


LightingFurniture,

Accessories &Soft Furnishings

Occasional & Dining

Sky Walk

Upholstery/Cabinet/Beds & Bedding

Piazza

High endTraditional

Modern

Flooring

HALL 3

HALL 4

HALL 5

HALL 2

HALL 1

Piazza Entrance

Show date

23 - 26 January 2011

Show venue

NEC, Birmingham,

England

Opening hours

23 - 25 9am to 6pm

26 - 9am to 5pm

Highlights ofinteriors 2011New Design Britain awards

including the Barjis Rug Design. A week

long trip to Bejing, China and an open paid

internship with Barjis are the main prizes

awarded to the creator of a winning 100%

wool, hand-tufted rug design.

Trend forecasting in partnership with

the Birmingham City University’s Trend

Project engages with the Institute of Art &

Design students with associated academics

and indusutry experts. The result is an

exhibition featuring 4 pavilions which

interpret the trends and provides new

inspiration for interior, product and textile

design.

Seminar programme includes

sessions on e-commerce, the ‘future of

shopping’, colour trends, ‘eco-chic’, store

presentation and interior design.

Flooring reception to welcome the

new flooring section to interiors 2011 –

the show organisers and flooring

exhibitors will put on complimentary

drinks from 4-5pm on Monday 24th

January in Hall 2. Refreshments will be

available to flooring companies and clients.

PLACETIME &

Flooring at the heart of furnishingThe National Exhibition Centre puts flooring at the

heart of the interiors industry between January 23 to

26 with the launch of an event that promises a new

audience for the business.

Interiors 2011 is the UK’s top event for furnishing with an

established track record of attracting 25,000 visitors to the

Birmingham venue and this year is a first for flooring with a section of Hall 2 allocated to the

industry.

The event already encompasses five halls split by furniture, soft furnishing, bedding, upholstery,

traditional and modern interiors and lighting so the involvement of floorcovering is a logical

extension to the portfolio.

More than fifty floorcovering companies are exhibiting. In the carpet sector, this includes Furlong

Flooring, Blenheim Carpets, Brockway, Bond Worth, Crucial Trading, KJC, MCD and Mercado.

There is strong representation for rugs with exhibitors including: Alpaca, Mastercraft, Oriental

and Plantation. In the non textile area, there is Novostrat Underlay, V4 woodflooring, Millennium

Hardwoods and C&H Distribution.

“We have had good support for the event and it is an exciting opportunity for us and the industry,”

says Andrew Vaughan, director of organisers UBM. “Visitors will be able to cross the halls to visit the

flooring section and there is excellent potential for crossover within the interiors industry.”

The event promises a new audience on two fronts. Geographically, the Birmingham venue

should attract visitors who are prepared to travel further North to the Harrogate Flooring

Show. But more interesting for exhibitiors is the large number of interiors specialists, designers,

architects and specifiers that the event attracts.

Flooring retailers who visit will get the chance to look across a broad spectrum on interiors

businesses to identify trends and ideas in flooringcovering and beyond.


The IVC Group will use the Interiors Birmingham event to launch the stunning ModuleoDesign Floors brand of luxury vinyl tiles, reinforcing its position as a market leader inresidential vinyl floors.

With the successful Avenue and Leoline cushion vinyl brands, Moduleo joins an already strongportfolio of residential and commercial vinyl and IVC Group will be presenting the collection onthe largest stand of any LVT exhibitor at the event.

Introducing the Moduleo brand image, products and store concepts to retailers, the InteriorsBirmingham show represents the start of a major launch for IVC Group as it looks to introducethe Moduleo concept to its existing and new retailers.

The Global and Spirit collections include stunning wood and stone designs that have been developedto appeal to consumers looking for style and performance, with that unique feel only possessed bythe very best LVT products. Captured in a new shop-in-shop concept and with supporting materials,including a handsome brochure, Moduleo brings added value to the IVC portfolio:

“The Moduleo Design Floors brand provides retailers with a strong in-store presence to reallyhelp drive the advantages and appeal of LVT to consumers,” explains Francis Debrabandere, commercial director, IVC Group. “What’s more Moduleoretains the essence of our cushion vinyl brands, combining style, ease of living and long term performance with excellent value. This is a combinationthat is sure to appeal to retailer and consumer alike.”

Stand E20 in Hall 2 T +32 5665 3211 www.ivcgroup.com

IVC Moduleo debut

A stunning collectionof high quality,designer-inspiredcarpets will be onshow in January atInteriors 2011.

The Designer Collection

from Brockway Carpets

builds on the company's

established reputation as a

manufacturer of quality

carpets and offers nine

dazzling new ranges -

Carnaby, Cadogan,

Portobello, Savile Row,

Aurora, Vogue, Regatta,

Gelato and Concerto -

inspired by nature, culture,

fashion and architecture.

An exclusive collection of contemporary styles marries the best of

traditional British craftsmanship with striking colours and textures,

resulting in a selection of carpets that stand out for all the right

reasons.

Also on stand E7 will be carpets from Brockway's established

ranges - now rebranded the 'Classic Collection' and combining the

highest quality with good value and versatility. Carpets on show

include the popular Shetland and Lakeland Herdwick ranges.

Stand E7 in Hall 2 T 01562 824737 www.brockway.co.uk

Brockway by design

Hide was first launched by The Unnatural Flooring Company, thespecialist in woven and textured vinyls, at Decorex in September. Hide is a new generation of flooring that combines the aestheticsof a textured flooring with the performance and simple maintenanceof a vinyl.

Inspired by the texture and colour palette of animal skin, Hide bringsrich colours and texture to the coal face of practicality. Hide expandsthe innovative Unnatural Flooring Range to a new level in terms of

cleanliness and wearability. Offering; a 15year domesticguarantee, waterproof,easy to clean, addingincreased confidence indurability to thecategory of texturedand woven vinyl’s.

“Hide is a perfectaddition to ourportfolio,” explainsTasha Bradley ofUnnatural Flooring. “Ithas the style to standthe test of time and isbacked with durabilityand low maintenance.

Hide is the perfect floor for now and into the future, and we lookforward to introducing this latest range to visitors to Interiors inJanuary where we are confident it will be as well received as it wasby those who attended Decorex in September.”

The collection will initially be available in 10 natural shades from“Cobra” to “Elk” - colours to create impact whether installed in ahead office or home office. Hide achieves a Class 33 heavycommercial rating and is constructed with a 100% recyclable PVCbacking.

Stand E13 in Hall 2

T 0844 4142166 [email protected]

Seek out Hide


Cavalio’s Artigo and Clic ranges will take centre stage on the Cavalio stand (F15) at theforthcoming Interiors show complementing the brand’s original line up of Vittara, Terreniand Ceramica.

Italian manufactured Artigo, is fast becoming highly desirable as a residential flooring optiondue to its trend setting designs, vivid selection of colours and the many benefits it can offer.It also gives home owners the preferred ecological choice. Made of both natural andsynthetic rubber, the reinforcing mineral charges and natural colour pigments are selectedfrom substances that remain environment-friendly during the floor’s production and lifecycle.

Lightweight, warm to the touch with fast installation and easy maintenance, Artigo has thepossibility of covering pre-existing floors with little preparation making rubber an excellentproduct for renovating existing buildings along with new modern homes.

Clic brings together the advantages of two distinct types of floor covering to form astunning – and extremely durable – floating floor. Featuring sound-absorbing cork underlay,Uniclic glue-less assembly system and eye-catching PVC surface finishes, Clic effortlesslycombines functionality and design to beautiful effect.

The large variety of finishes, including many wood grains as well as marble and slate effects,make Clic suitable for use in most areas around the home, especially those that get heavytraffic and wear. The construction of its 305mm x 915mm planks and cork underlay makefor very effective sound insulation in direct comparison with a wooden floor.

Stand F15 in Hall 2 T 01782 569840 www.cavaliofloors.com

Cavalio take centre stage

Kingsmead Carpets have announced the appointment of two newterritory managers.

Adrian Garner will cover the newly created East Midlands territory.Adrian has a long history of service to the carpet trade for many yearswith Stoddard International and more recently with Fells Carpets.

Ken Matthew formerly with MCD Wales will now look after the SouthWales territory as an agent.

Kingsmead appoints

Polypropylene carpet prices are set to rise by up to 7% as raw material

prices go through the roof, says the UK’s biggest retailer Carpetright.

The rise, expected in the first quarter of 2011, reflects a cost increasein polypropylene to approximately £1,200 per ton from £740 per tonin 2009, says the company.

“Everyone has got inflation going on,” said Lord Harris in a report onhalf year performance last month. “I think that carpets will be up 6 to 7 %in February, March and April. That will not be because of VAT, it will bebecause of the increase in raw materials.”

Carpetright, who run over 700 stores in the UK and Europe, werereporting a 28% fall in half-year underlying profits to £10m on saleswhich were 4% down to £248m.

Commenting on the prospects for 2011, Lord Harris added: “I think it isgoing to be a difficult year. The housing market is not going great andwe also have the public sector cuts.”

Add to increased wool prices, carpet inflation is set to out-perform theretail average.

Polyprop price hike

The floorcoverings industry is bemoaning the scarcity of bank lending to

businesses but market analysts Plimsoll argue that the banks are right –

many companies in the market are just not worth the risk.

Recent high profile failures in other sectors such as the travel andconstruction sectors show the danger of operating on micro profitmargins and the same thing could be heading to the floor coveringsindustry in 2011. 657 companies in the market exist on low profit marginsof less than 1.5% with 457 of these making a loss. Any bump in the roadwill be enough to see them fail because they cannot rely on cheap creditto see them through anymore, says Plimsoll.

Of course, there are some perfectly good companies being turned downand it is essential that banks should play their part in getting businessmoving again. However, nobody should blame them for refusing credit tocompanies that might not be able to pay it back. It also seems that debtlevels have little to do with the ability to secure funding. Even companieswith minimal or no debt are struggling to get credit if they have thinmargins. There is simply deemed to be too much risk attached.

T 01642 626400 www.plimsoll.co.uk.

Banks shy of flooring risk

News

55from The Stocklists January 2011from The Stocklists

Profile: Tarkett

With over 120 years of experience in creating safe, sustainable and inspiring flooring andsports surface solutions, the history of Tarkett merges with the history of the flooringindustry. Many of the performance characteristics of modern flooring that we take forgranted today are the result of pioneering research and development by the Tarkett Group.

Global presence, local focusThrough strategic global acquisitions and constant innovation, the TarkettGroup has grown to become a true leader in its field. Today the Groupoperates 29 manufacturing plants across the world, producing and sellingaround 1 million square metres of flooring every day. Employing in excessof 8000 people, Tarkett has sales in more than 100 countries.

Tarkett’s diverse product portfolio includes vinyl, rubber, linoleum,laminate, wood, carpet tiles, accessories and all kinds of indoor andoutdoor sports surfaces. Available in hundreds of alternative colours andshades, patterns and designs, quality standards and price points, Tarkettoffers truly integrated solutions for every market.

The Solution ProviderFlooring needs can vary dramatically depending on the use of the building.By looking at every aspect of a new build or renovation project, andunderstanding their unique requirements, Tarkett can offer fully integratedflooring and sports surface solutions.

For housing, Tarkett works with architects and interior designers to creategood design and clever functionality that allows customers to trulypersonalise their space, with solutions in engineered wood and vinyl.

Through consultation with teachers, students and facilities managers in theeducation sector Tarkett understands the complex and often conflictingdemands of these high-use areas. Affordable, yet long-lasting; safe yetinviting; Tarkett solutions are functional, inspiring, durable and hygienic.

Healthcare flooring must meet stringent performance criteria such ashygiene, heavy traffic, static control, water and chemical resistance, andimpact sound reduction. But Tarkett recognises that the sensory aspect isequally important and has developed its healthcare flooring solutions in avariety of colours and patterns designed to aid healing and recovery.

Offices, retail outlets and restaurants have yet another unique set ofrequirements, whether it’s to motivate, inspire or entice. Tarkett’s solutionsin engineered wood, laminate and vinyl can help create contemporary,fashionable interiors.

With over 5000 sports installations world-wide, Tarkett is the largest provider of sports surfaces, including runningtracks, artificial turf and indoor sports flooring. Tarkett sports surfaces are designed to meet the needs ofsportsmen and women at every level, from grassroots to Olympic athletes.

a Sustainable futureTarkett pioneered floor recycling back in the 1950’s and continues to lead the field, diverting over 77,000 tonnesof waste from landfill in 2009. Six recycling centres are at the heart of the Tarkett ReUse programme. ReUse isour terminology for recycling, where post-installation vinyl waste is reformulated and then manufactured backinto new flooring. ReUse means just that, without any ambiguity regarding what actually happens to recyclates.

New product development promotes the use of natural, renewable materialsincluding sustainably sourced wooden floors; linoleum made from sawdust, linseed oiland jute; and the latest innovation, iQ Natural, which is made from 75% natural orrenewable raw materials. Tarkett’s PUR treatments are also constantly being enhancedto minimise the use of energy, water and detergents needed for cleaning.

Tarkett products also meet the generic requirements for the highest BRE ratings forenvironmental performance in major use areas within the healthcare and educationsectors.

For a vast product range and an unrivalled depth of knowledge and experience,choose Tarkett for the Ultimate Flooring Experience.

www.tarkett.com

Understanding TarkettTimeline ofinnovaTion

1942: Introduction of 3-layerhardwood flooring, minimisinghardwood use to protect forests

1952: First vinyl flooringoffering durability and a widerchoice for interior decoration

1957: Recycling of vinyl tile toreduce waste to landfills

1966: Development of vinylwall coverings for improvedinterior hygiene

1975: Launch of PUR surfacetreatment, minimising water anddetergent usage to reducemaintenance costs

1978: First loose lay flooringeliminating adhesives to improveindoor air quality

1980: Product life cycle costassessments to gauge their overalleconomic impact

1994: Launch of artificial turfto reduce injuries to athletes, andwater and pesticide use inupkeep

1996: Rubber products madefrom recycled tyres

2003: Post-installation recyclingin North America to reducelandfill waste

2006: New surface treatmentfor linoleum to minimise waterand detergent consumption

2009: iQ Natural, the firsthomogeneous vinyl flooring madewith 75% natural, renewable rawmaterials

NeNewsNewsFlower on FlooringFlower on Flooring


Although advances in technology has vastly increased

the choice of finishes available for laminate flooring,

the UK's favourite remains that of oak. This is not as

mundane as it seems, however, as suppliers have

introduced a number of effects to give their product

increased competitive edge.

Oak Bretagne from Faus is one example of this, incorporatingmarquetry design within its Wideplank system that allows the floorto be laid using the 'plank within a plank' concept (120cm x 140cm),eliminating visual linear joint patterns and allowing a more efficientinstallation.

The 8mm thick flooring is designed to give additional floor stabilityand, when combined with high durability of the product, allows thecompany to provide a 25 year guarantee. The patented Fausembossing technique has also been developed to create the Realfeelvisual and tactile effect. Further authenticity is also provided by thepatented Microbevel, giving additional emphasis to the plank strips.

Another option is Lamin8 from Kenton Floors, which includes Vintage Oakamong its choice of designs. The company has developed its Woodpeckerrange of flooring, which incorporates Lamin8, to provide an alternative choice

All about oak

from the leading brands. This provides retailers with the option of improvedmargin, says Kenton Floors, when compared to brands that have reached thepoint of saturation coverage.

Lamin8 includes a wide range of colours in 7, 8 and 12mm thicknessin a variety of widths and styles, produced to AC5 heavy commercialrating. The company states consumers like the heavier feel of theproduct when comparing it to real wood alternatives.

Parquet Palazzo from Quick-Step recently impressed the judges inthe House Beautiful Awards, where it won the Gold award in theBest Flooring category. The judging panel included Jeff Banks, KellyHopen and House Beautiful editor Julia Goodwin, who chose theproduct over nominations from other leading brands.

Quick-Step international communications and sponsorship manager,Philiep Caryn attended the ceremony: 'The House Beautiful Awardsare always hotly contested and they are regarded as some of thefinest in the home interest market. It is an absolute delight to be onthe same plane as Gold winners such as well known internationalbrand names Sandersons, Bosch, NEFF, The Conran Shop.'

The ceremony attracted more than 300 guests and saw on stageappearances from Jeff Banks, Oliver Heath, Sophie Conran andTommy Walsh and was held at London's Royal Opera House.

Pergo has produced luxury laminate flooring for more than 30 yearsand states that natural oak has been one of its most popular designs.It offers over 90 oak designs varying from light to dark. Thepopularity of oak is due to its aspirational, clean, fuss-free aesthetic,allowing the wood to complement and blend with a multitude ofinterior designs, says the company.

Oak Bretagne from Faus

Lamin8 Vintage Oak from Kenton Floors

wsby Dennis Flower

Survey

This month we look at whether the flooring

industry has a good enough set of skills to

cope with changes in retailing and installation.

• Does the trade have enough well-trained installersor are too many fitters busking it?

• Is the training that is available any good – and isthere enough of it about?

• On the retail side, could training make you a better salesman?

• Is it enough to DIY your sales teams development –or would external help make more difference?

• What type of training is relevant?

• And how much are you prepared to invest ingetting smarter?

Get smart? Is our industry under-skilled and under-trained?

The online survey takes less thanfour minutes and it’s anonymousand doesn’t need any form filling.Please help us inform the industry.

Visit www.thestocklists.comand click on the survey banner totake part.

Flooring Forum - Join our panelThe Forum is the platform for retailers to respond totrade issues and inform the industry about the problemsand opportunities they face on the High Street.

You can join our online survey panel and you’ll beinvited every two months to contribute yourviews - it’s anonymous so you can say exactly whatyou think.

To join the panel, visit www.thestocklists.com andclick on the Online sign-up button.


It has taken oak to a new dimension by using a variety of stainand polish effects, as well as a distressed look. Bevelled edges alsoemphasise each plank. The company has recently introduced PergoVinyl, which contains 12 designs inspired by oak.

Egger has launched its Emotion laminate range for 2011, whichcomes with a new brochure and collection case. The new rangeincludes numerous decors designed to allow fabricators to exploittheir skills. Having identified the value that customers place on theskills and experience of professionals, it decided to redesign theconsulting tools available for fabricators. 'We got our distributorand fabricator partners intensively involved in the furtherdevelopment of the Emotion collection in the course of thisproject, to meet their needs and requirements even better thanbefore,' said Michael Gerbl, Egger's director of marketing andproduct management. 'In addition to professional installation, thekey service offered by interior decorators and flooring installers isexpert advice, which harbours tremendous advantages for thecustomer.'

For more information about featured products:

Faus • www.fausinc.com • 1.888.231.3287Kenton Floors • www.woodpeckerflooring.co.uk • 02920 888223Quick-Step • www.quick-step.com • 1.888.387.9882

Parquet Palazzo from Quick-Step


FITA - kindly sponsored by

Visit www.fita.co.uk for details of all FITA training courses available along with our booking form which is available for download.

CALL TODAY FOR MORE INFORMATION ON:

0115 950 6836 or visit www.fita.co.uk

Fita Training Centre Loughborough Unit 10, Windmill RoadLoughboroughLeicestershire LE11 1RA.

Are you working in the flooring industry but need further skills to widen your client base? Or perhaps you are a new beginner in flooring and need training to go one step further?

If so, then why not contact FITA, the Flooring Industry Training Association. Co-founded by the Contract Flooring Association (CFA) and the National Institute of Carpet and Floorlayers (NICF), FITA has courses to suit not only real beginners just getting started in the industry but upskilling courses aimed towards seasoned professionals too!

FITA has a fully equipped training centre at Loughborough in Leicestershire. Our wide range of courses are presented by experienced instructors with specialist knowledge of the flooring industry. All course content can be used as evidence towards an NVQ in Floorcoverings.

Sharpen up your fitting skills with fita BOOK EARLY TO AVOID DISAPPOINTMENT

Stand out from the crowd and have a say in the future of your industry

NICF 4c St. Mary’s Place, The Lace Market, Nottingham NG1 1PH

Tel: 0115 958 3077 Fax: 0115 941 2238 Email: [email protected]

The NICF covers all types of flooring including carpet, laminate, luxury vinyl tile, timber and sheet vinyl fitting, and are the driving force behind raising standards of floor covering installation.

By supporting the NICF and becoming an active member you can have a voice in the future of your chosen industry along with all the other benefits you see listed below:

www.nicfltd.org.uk

• Enhance your company image• Free listing on the NICF website and broaden your opportunities for work• Free business support helpline with Croner Consulting• Technical advice line• Great discounts on FITA training courses• Discounts on quality workwear and tools• Keep up to date with industry news with Free subscriptions to Stocklists and the Contract Flooring Journal• Free newsletter


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company vehicle, 5 day working week Apply with CV to Malcolm Piper at Country CarpetWarehouses Limited, 21 - 23 Bridge Street, Walton onThames, Surrey, KT12 1AE, Tel 01932 242423 or Email

[email protected]

• 3.60m wide bays• Up to 5.50m high• Store 42 full size rolls per bay• £1,250 per bay

Call 07768 501639

QUALITY CARPET STORAGE RACKINGFOR SALE Floorsites

Plug-in an ‘instant’ flooring industrywebsite branded for your store or businessfor just £390 set-up + £90 per year

Flooring stores don’t generally need elaborate websites – most of the time, visitors are just trying to find out yourphone number, your opening hours or where they canpark! Or they’re just checking you out to see howprofessional you look. Here’s the quick fix! Check out ourdummy site at www.thestocklists.com/floorsites

the stocklists - january 2011

Documents

flooring wool page

wool fibre page

book page

furlong flooringsee

british wool

view carefree tv

acarefreenew year

floorcovering magazine