the tldr on moocs in corporate learning

The TLDR on MOOCs

Todd Tauber VP Learning Research | Bersin by Deloitte Deloitte Consulting LLP @toddtauber September 2014

The short story on what MOOCs really mean for L&D

Copyright © 2014 Deloitte Development LLC. All rights reserved. 1 The TLDR on MOOCs

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TLDR

Literally: “Too long; didn't read”. Said whenever a nerd makes a post that is too long to bother reading.

Urban Dictionary

Source: Urban Dictionary, 7/2014


Agenda

1 WTH is a MOOC A new way to package learning for reach + collaboration.

2 The TLDR on MOOCs MOOCs have 3 main uses in enterprise learning.

3 What next Crawl first. Then walk. Run later.

4 Wrapping up MOOCs are still evolving. No one has it all figured out.

WTH is a MOOC MOOCS are a popular new kind of online learning; They’re cohort-based and semi-synchronous; They’re built to connect large, spread-out groups; Your employees are probably using them right now


The traditional, academic definition of a MOOC doesn’t quite work for workforce learning

Massive Open Online Courses

Most employers don’t need to reach 100,000+ people

Many employers don’t want all their training to be open

Good workforce learning also happens offline

The workforce increasingly learns informally, too

Source: Bersin by Deloitte, 8/2014


The elements are not new; the package is

Cohort-based + semi-synchronous + blended (mostly online) learning

Technology Content Collaboration Commerce

+ Pedagogy

+ Authoring

+ Delivery

+ Video

+ Text

+ Assessments

+ Projects

+ Feedback

+ Discussions

+ Group activities

+ Marketplaces

+ Payments

+ User marketing



MOOCs are built for collaborative learning and scale co

nnec

tions

reach

Live training

Virtual training

MOOCs

e-learning

Social learning



MOOCs are still very new to enterprise learning

Source: Google search trends, 8/2014; The New York Times, The Year of the MOOC, 11/2012; The New York Times, After Setbacks, Online Courses Are Rethought, 12/2013

Stanford Introduction to Artificial Intelligence MOOC (160,000 people, 190 countries)

The New York Times calls 2012 “Year of the MOOC”

San Jose State University puts MOOC project on hold

MOOC providers announce corporate learning initiatives

Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 Jul-14

Search interest in “MOOCs” (relative to the highest point on the chart)


Businesses are starting to explore MOOCs

Almost 80% of enterprise learning leaders told us they are actively interested in exploring MOOC offerings and applications

79%

Source: Bersin by Deloitte, Corporate MOOCs survey, 1/2014


Despite curiosity, inertia still prevails

Source: Bersin by Deloitte, Corporate MOOCs survey, 1/2014; Harvard Business Publishing, Leadership Development Predictions for 2014, 1/2014

44% of L&D organizations tell us they’re experimenting with MOOCs…

Experimenting UsingMOOCs

but fewer than 10% report using MOOCs in their learning programs on a regular basis

44% 8%


Familiarity and experience are still scarce

That’s less than half the 65% familiar with using web conferencing technology for training

Only 27% of corporate learning leaders are familiar with MOOCs

0%

100%

Source: Harvard Business Publishing, Survey Reveals Striking Lack of Confidence in Leadership Capability of Global Organizations, 9/2013


The MOOC ecosystem is still taking shape


DIY platforms (20+) Build-host-deliver

Service and tool providers Consultants, developers, support

Individuals

Teams

SMBs

Enterprises

Content providers (100+) • Universities • Corporations • Professional services • Non-profits/NGOs • Authors/experts

Marketplaces (2+) • Build-host-deliver + commerce + marketing

MOOC “publishers” (20+) • Produce, package and “publish” third-party content • Custom services and engagement models

Content Production Consumption


L&D organizations are struggling to understand how to harness – and control – MOOCs

Barriers to MOOC acceptance/adoption

Source: Bersin by Deloitte, The TLDR on MOOCs, 8/2014 Q: What are the main barriers to acceptance or adoption of MOOCs in your organization? (check all that apply)

80%

13%

30%

38%

39%

39%

49%

69%

Something else

Issues with the format (e.g. course length)

We don’t know how to get started

Questions about the relevance or quality of content

Lack of budget, resources or support

Concerns about IT issues (e.g. security, SSO)

Challenges integrating / tracking with L&D infrastructure

Low awareness or familiarity with offerings

?


Meanwhile, the workforce keeps flocking to MOOCs

1.6m 2.5m

3.0m 3.0m

9.0m 4.0m

5.0m 5.0m

10.0m 19.0m

5432

#15432

#1

Total number of licensed or registered users 5 largest providers in… Enterprise learning solutions MOOCs

Source: Company web sites, press releases and marketing literature, 8/2014

Established enterprise learning solutions

Massive, open, online course providers

The TLDR on MOOCs MOOCs are finding external as well as internal uses; They are not the solution to every problem in L&D; They have several big benefits …as well as limitations; And their impact goes way beyond just free courses


MOOCs have found 3 main uses in enterprise L&D

Acquiring talent

• Educating future workforce • Onboarding new hires • Crowdsourcing expertise

Aquent Gymnasium

Building capabilities

• Self-directed development • Certifications • Training employees • Managing change

Datalogix DLX U

Enabling business

• Brand marketing and PR • Educating consumers / users • Training customers or partners • Generating revenue

openSAP University



Most learning leaders see only part of the potential

L&D plans to leverage MOOCs for…

7%

23%

25%

85%

Something else

Acquiring or onboarding new talent

Educating our customer and/or partner ecosystem

Building or refreshing our employees’ skills

Source: Bersin by Deloitte, The TLDR on MOOCs, 8/2014 Q: How do you think your organization will leverage MOOCs over the next 12 to 24 months? (check all that apply)


35%

35%

38%

41%

65%

Build custom academies with university partner

Low-cost technical skills development

Customized curricula for professional employees

Certifying employee professional development

Low-cost professional skills development

There are 2 main attractions: “low-cost” and “skills”

What will the value of MOOCs be for your organization?

Source: Bersin by Deloitte, Corporate MOOCs survey, 1/2014

Low-cost professional skills development

Customized curricula for professional employees

Certifying employee professional development

Low-cost technology skills development

Build custom academies with university partners


Open does not mean free

Source: Bersin by Deloitte interviews with MOOC providers and customers, 8/2014

Courses Certification as-a-Service Custom

$0 to $99 per course per person

(for most courses)

$30 to $3,000 per certification (or certificate)

$100 to $500+ per person per year

(discounted for volume)

$20,000 to $50,000 to develop each course

(maybe less, maybe more)


The MOOC approach has several benefits

Reach • Ethicon attracted 2x as many people to its bariatric

surgery MOOC as they reached through in-person educational events in the previous three years.

Simplicity • Learners can usually find, sign-up for and get into a

MOOC in minutes (or less). Organizations can be up and running in as little as one day.

Speed • Many providers focus on up-to-date workforce topics.

When Apple launched its new Swift programming language, Udemy had courses out within days.

Interaction • openSAP attributes up to 50% of the learning in their

courses to peer discussion. And in one NovoEd course, 10% were still active in forums 6-months later..

Source: Bersin by Deloitte interviews with MOOC providers and customers, 8/2014; ExtensionEngine blog, 5 Signs That a Corporate MOOC is Right For You, 7/2014;


MOOCs still face challenges to acceptance in L&D …but they are adapting


Readiness • Many L&D professionals still resist online learning or

are still unfamiliar with MOOCs and their uses… but information, education and experience are growing.

Relevance • Many early courses were irrelevant to enterprise L&D

needs… but many MOOC providers are now better targeting content at professionals and corporations.

Integration • Integration with enterprise learning infrastructure and

processes was an after-thought… but many providers are now adding tools, features and services.

Engagement • Many courses are too long and academic to keep

working people interested… but courses are getting shorter and production quality is improving.


90%+ drop-out rates might not matter after all …but intent, job relevance and good design do

In 17 edX MOOCs run in 2012 and 2013…

Source: Harvard Gazette, Harvard and MIT Release Working Papers on Open Online Learning, 1/2014; Bersin by Deloitte interviews with MOOC providers and customers, 8/2014

9%

65%

841k

Registered Started Viewed only select content

Viewed 50%+ of the content

Earned a certificate

56%

Many workers only want to learn specific things…

completion rates for shorter, targeted MOOCs can reach 20% to 30% (or more)…

and feedback, support and peer-to-peer interaction also help drive completion

5%


MOOCs' impact extends beyond MOOCs

Democratizing content MOOCs are enabling individual experts and authors, companies, non-profit organizations and even employees to create and deliver learning content.

Re-shaping design MOOCs are starting to influence the look and feel of more established learning technology, content and experiences.

Expanding the pie MOOCs are making training available to people, teams and organizations that haven’t traditionally had the capabilities or appetite to buy and manage “industrial-strength” learning infrastructure.


What next Do your homework; Crawl first; Then walk; Run later, if/when you’re ready


Learn about the pitfalls as well as the possibilities

Bersin by Deloitte • The impact of the MOOC market on corporate training • Seven ways organizations are using MOOCs

Deloitte Consulting LLP • MOOCs teach corporations about new opportunities • MOOCs: Not disruptive yet, but the future looks bright

Online resources • Balloon (Apollo Lightspeed) • Class Central • CourseBuffet • CourseTalk • Degreed • Knollop • MOOC List • MOOCs News and Reviews • MOOCs.com • SkillAcademy • SkilledUp • SlideRule

Other research • Knowledge@Wharton • University of Pennsylvania GSE • Harvard University and MIT • Teachers College, Columbia University • Intrepid Learning Solutions • Katy Jordan at Open University • MOOCS@Work • Toward Maturity • CapitalWave



Get to know the MOOC providers and their offerings

A B C D E Others

Academic/enrichmentBusiness/professional skillsLeadership and managementSales and marketingSoft skillsTechnologyDesktop ITCompliance

Source: Degreed Inc., Custom analysis of course data from 12 MOOC providers for Bersin by Deloitte, 7/2014 * Excludes non English-language courses

Share of courses by topic

4,515 678 212 41 38 1,127 number of courses offered:


Explore your options

5 ways to implement MOOCs in your organization

Off-the-shelf Do-it-yourself Customize and adapt

Custom design/build

Sponsorships& partnerships

Courses and programs

Infrastructure Content +

Infrastructure

Infrastructure +

Services

Content +

Infrastructure +

Services



Experiment like an entrepreneur

The lean and agile way…


…not the “traditional” way

Opinion Idea

Analysis Decision

Plan

Design Build

Launch

Idea Experiment

Learn Experiment Learn

Experiment Learn

Build

resources


Save the complex, expensive stuff until you (and your organization) are ready

reso

urce

s

time

Off-the-shelf

Do-it-yourself

Adapt/customize

Custom design/build


Sponsorships & partnerships

Wrapping up What’s next The TLDR on the TLDR Any questions?


Enterprise learning teams are still taking a very cautious approach to using MOOCs

L&D plans for MOOCs in the next 2 years

0%

7%

8%

8%

13%

13%

51%

Work with MOOC providers or consultants to custom-build

No plans or intention to use

Direct employees to relevant MOOC offerings

Use MOOC platforms and tools to build our own

Incorporate MOOCs into our programs and catalogs

Adapt MOOC approaches/content using existing L&D tools

No specific plans, but we might consider MOOCs

Source: Bersin by Deloitte, The TLDR on MOOCs, 8/2014 Q: How do you think your organization will leverage MOOCs in the next 24 months? (check only one)


Corporations are beginning to budget for MOOCs

L&D investment plans for MOOCs in the next 2 years

17%

53%

14% 8% 8%

$0 Less than$10,000

$10,000 to$50,000

$50,000 to$100,000

More than$100,000

Source: Bersin by Deloitte / Udemy for Organizations, The Emergence of MOOCs, 9/2014 Q: How much money do you think your organization will invest in MOOCs over the next two years?


L&D teams are not the only sources of funding for enterprise investments in MOOCs

Sources of funding for corporate investments in MOOCs

30%

3%

7%

10%

23%

43%

n/a - We won't be spending on MOOCs

Individual employees

Team managers

HR/benefits (tuition reimbursement)

Business or function leaders

Training or leadership budgets

Source: Bersin by Deloitte, The TLDR on MOOCs, 8/2014 Q: Where will the funding come from to support your investments in MOOCs, if any? (check all that apply)


The TLDR on the TLDR

1 MOOCs are a new tool in the learning toolbox …they impact L&D whether you use them or not

2 MOOCs have many uses in enterprise learning …but they are not the solution for every problem

3 MOOCs are still evolving; there is no set “playbook” …experiment to figure out if / how they work for you



One more thing…

Anyone who says they’ve figured this stuff out is wrong. Anyone who condemns it is wrong. And anyone who says it’s the salvation of the world is wrong.

Sree Sreenivasan Chief Digital Officer, Metropolitan Museum of Art

(former Chief Digital Officer, Columbia University)

Source: Chief Digital Officer Club, Harvard Quality with BuzzFeed Agility – Chief Digital Officers Explore Digital Disruption in Education, 2/2014


Any questions

Todd Tauber VP Learning Research | Bersin by Deloitte Deloitte Consulting LLP [email protected] @toddtauber

mailto:[email protected]

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