the travelers guide to twitterverse. opening an account how to use twitter tweeting, retweeting,...
TRANSCRIPT
• Opening an Account • How to use Twitter • Tweeting, ReTweeting, DMing Best Practices• Search and follow conversations• Easy analytics tools to start with• Twitter as Marketing tool• Leave time for questions
The answer is: Absolutely!
(and there are helpful guidelines for you and your firm/organization to do so comfortably)
• Expand your network• Build your Reputation/Brand• Comment on legal issues and trends• Listen (to the customer, to competitors)• Learn (from industry leaders, your customers,
competitors)• Channel (opinions, image, perceptions)• Promote, Communicate (to your audience)
• @BillGates – tweet directed at Bill Gates
• RT – ReTweet. Quote someone and promote their message with your followers
• DM – send a Direct Message, visible only by the one person you sent it to
• #usaircrash – Twitter was first to report and broadcast from scene
• #gaza – Israel Gov held Twitter press conference on Twitter during Gaza War
• #legaltech, #LMA – coverage of the events live on Twitter
• Tweet: Link to interesting news/articles• Contribute Value to the Community• ReTweet: recognize other’s Tweets
From Chris Brogan’s 50 ideas of using Twitter for Business:• When promoting a blog post, ask a question or explain
what’s coming next, instead of just dumping a link. • Ask questions. Twitter is GREAT for getting opinions. • Commenting on others’ tweets, and retweeting what
others have posted is a great way to build community.
• Confidentiality and Ethics rules apply• Be honest • Don’t tweet anything that could make you feel awkward
later on• Don’t spam
• You don’t have to follow EVERY TWEET• Dip in and out of conversations• Tweet when you read something you want to share• ReTweet others• Filter Tweets around a term/keyword
• Have a ‘Brand’ account so people can find you easily. [next webinar we’ll discuss how to manage multiple accounts]
• We also have personal accounts. People want to see the faces behind the company and are more likely to do business with people they know, trust and like.
• Twellow.com – Twitter Yellow Pages
• Wefollow.com – ‘Tags-based’ Directory
• Seach key words in people’s bios http://www.tweepsearch.com
• Follow one or two people that interest you and follow those they follow
• Each has around 500 followers
• Plus my followers
• Webinar info was sent to….. 6000 people in 10 seconds with zero cost
• Credit to Doug Jasinski for this helpful use case structure!
• Graph to show your growth and predict growth for following weeks: http://twittercounter.com/ and http://xefer.com/twitter/
• Check your activity http://tweetstats.com/
• Ranking – http://twitter.grader.com/
• Keywords - http://www.tweetvolume.com/ , http://www.tweetscan.com/ , http://cloud.li/
• No one is your friend from Day 1 – you need time to build trust into online relationship (just like ‘offline’ relationship)
• It’s not about you – it’s about the other and the community. The more you give – the more you get
Other Useful Guidelines and Tips
• ‘Tags’ and ‘keywords’ analysis guide http://www.briansolis.com/2008/03/discovering-and-listening-to.html
• Chris Brogan: How to Do Business on Twitter: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
• How do other brands do Twitter: • http://mashable.com/2009/01/21/best-twitter-brands/
• “Twitter Tips in 140 characters and more” • http://www.twitip.com/
• @atsakala offer a great Social Media Guidelines document – tweet him to ask for a copy
• Read Blogs of Lawyers on Twitter – all have posts with great advice on Twitter for Lawyers